Advertising Coordinator & Influencer Manager

Company Overview

Interactive Brokers Group, Inc. (Nasdaq: IBKR) is a global financial services company headquartered in Greenwich, CT, USA, with offices in over 15 countries. We have been at the forefront of financial innovation for over four decades, known for our cutting-edge technology and client commitment.

IBKR affiliates provide global electronic brokerage services around the clock on stocks, options, futures, currencies, bonds, and funds to clients in over 200 countries and territories. We serve individual investors and institutions, including financial advisors, hedge funds and introducing brokers. Our advanced technology, competitive pricing, and global market help our clients to make the most of their investments.

Barron's has recognized Interactive Brokers as the #1 online broker for six consecutive years. Join our dynamic, multi-national team and be a part of a company that simplifies and enhances financial opportunities using state-of-the-art technology.

This is a hybrid role (3 days in office / 2 days remote).

About your team:

We are seeking a strategic and results-driven Advertising Coordinator & Influencer Manager to lead paid media efforts and influencer partnerships within the financial services industry. This role is ideal for someone with a strong background in digital advertising, influencer marketing, and compliance within the financial sector. The ideal candidate will have experience running data-driven advertising campaigns, cultivating partnerships with finance-focused influencers, and ensuring all marketing efforts align with regulatory requirements.

What will be your responsibilities within IBKR: 

Advertising Coordination:

• Develop, execute, and optimize digital advertising campaigns on Google Ads and financial media platforms to drive lead generation and account conversions.
• Collaborate with content and compliance teams to create compliant ad copy, landing pages, and creatives tailored for financial audiences.
• Monitor and analyze KPIs such as CPA and ROI, providing data-driven insights and recommendations.
• Optimize ad spending to maximize lead quality and customer acquisition in a highly regulated industry.

Influencer Content Creation and Management:

• Develop and execute engaging short-form and long-form content (videos, infographics, blog posts) focused on investing, trading, personal finance and financial literacy.
• Plan and create YouTube, Instagram Reels and TikTok videos showcasing IBKR’s products and services.
• Share engaging financial content that educates, inspires, and connects with our target audience.
• Identify and develop strategic partnerships for influencer-led campaigns, including educational content collaborations and affiliate marketing programs.
• Ensure influencers adhere to compliance guidelines, including proper financial disclosures and disclaimers.
• Monitor analytics and optimize content for performance.
• Maintain an influencer database and monitor competitor partnerships in the financial space.
• Stay ahead of financial trends, social media algorithms, and emerging influencer marketing tactics.

 Which skills are required:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience as a content creator, influencer or social media personality in the finance, investing, or fintech space.
• Strong knowledge of financial topics, including but not limited to stocks, ETFs, options, futures and funds.
• Proficiency in video editing and social media management tools.
• 3+ years of experience in digital advertising, influencer marketing, or performance marketing within the financial services sector.
• Expertise in Google Ads and Google Measurements.
• Strong understanding of finance-related compliance requirements (e.g. FINRA and SEC regulations for financial marketing).
• Excellent analytical skills with experience using Google Analytics, Meltwater, or similar tools.
• Strong relationship-building skills with finance-focused influencers and content creators.
• Ability to manage multiple projects, meet tight deadlines, and stay updated on finance industry trends.

 To be successful in this position, you will have the following:

• Self-motivated and able to handle tasks with minimal supervision.
• Superb analytical and problem-solving skills.
• Excellent collaboration and communication (Verbal and written) skills.
• Outstanding organizational and time management skills.

Company Benefits & Perks