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Associate/Senior Associate, Esports Marketing

Karnataka, India (On-site)

Associate/Senior Associate, Esports Marketing

3 Weeks ago • 2-3 Years • Esports

About the job

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Job Description

Develop and execute innovative esports marketing strategies and campaigns for tournaments and events. Collaborate with influencers and community teams on co-streaming strategies. Produce high-quality gameplay content. Analyze campaign effectiveness and generate insights into player behavior. Manage esports social media presence and growth. Requires 2-3 years of esports experience, in-depth knowledge of the industry and social media marketing, fluency in English and Hindi, and a passion for gaming (preferably Free Fire Max). The role involves managing multiple tasks and weekend work.

Must have:

Esports marketing experience
Social media marketing expertise
Data analysis skills
Content creation abilities
Fluency in English and Hindi
Passion for gaming

Good to have:

Free Fire Max experience

Job Description

Develop and execute effective and innovative marketing strategies and campaigns to support our eSports tournaments and events
Work with influencers, content creators and community engagement teams on eSports co-streaming strategy and execution
Product high quality eSports gameplay content to engage hardcore users
Analyse eSports marketing campaigns effectiveness and generate unique insights that can help us understand our eSports players better
Owner of the eSports social media pages and responsible for their performance and growth

Job Requirements

2 - 3 years of working experience in eSports related role
Prior experience in esports marketing or related roles
In-depth knowledge of the esports industry and trends as well as social media marketing and analytics tools
Creative thinker with the ability to generate innovative marketing ideas
Fluent in English and Hindi
Able to handle multiple tasks simultaneously and willing to work on weekends
Should be a gamer and should have strong passion for games; preferably should be a Free Fire Max player

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About The Company

Garena

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Garena is a leading global online games developer and publisher. Free Fire, its self-developed mobile battle royale title, was the most downloaded mobile game in the world in 2019, 2020, and 2021, according to data.ai, previously known as App Annie.

Garena is run by passionate gamers and has a unique understanding of what gamers want. It exclusively licenses and publishes hit titles from global partners – such as Arena of Valor and Call of Duty: Mobile – in selected markets globally. Garena champions social and entertainment experiences through games, enabling its communities to engage and interact. Garena is also a leading esports organiser and hosts some of the world’s biggest esports events.

Garena is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Garena, Sea’s other core businesses include its e-commerce arm, Shopee, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology