Creative Director, Brand Design

8 Months ago • All levels • Marketing • $150,000 PA - $160,000 PA

Job Summary

Job Description

Creative Director, Brand Design, leading & elevating WildBrain's brand identity across B2B & B2C platforms, requiring strong brand development expertise and leadership skills.
Must have:
  • Brand Development
  • Adobe Suite
  • Creative Leadership
  • Team Management
Good to have:
  • Motion Graphics
  • Agency Experience
  • Industry Trends
  • Cross-Functional Teams
Perks:
  • Hybrid Work
  • Professional Growth

Job Details

Company Description

Location: New York, New York & Los Angeles 

Compensation: $150,000-$160,000 USD

Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work. 

Find a job that lets your imagination run wild! 
WildBrain is made up of a team of innovators and creators who bring industry-leading kids’ content and brands to families globally. We inspire imagination, put creativity first and believe in the power of storytelling. We are constantly connecting the powers of our global team, making WildBrain a collaborative, openminded and passionate environment to work in.  To work at WildBrain means you get to create stories that lets imaginations run wild. Join our team today and make us part of your story!  

About the Role 
Reporting to the VP, Creative, the Creative Director, Brand Design will oversee the design and execution of all marketing initiatives across our diverse business units at WildBrain. In this key role, you will establish and ensure a cohesive brand identity across various platforms, from corporate presentations and trade advertisements to website layouts, logos, development pitches, story bibles, and social media assets. As the supervisor of our company's visual narrative, you will play a pivotal role in directing the branding and creative direction. The ideal candidate will possess a passion for elevating brands strategically and tactically, ensuring that the work is completed on time, within budget, and to the complete satisfaction of our clients. If you are a dynamic leader with a keen eye for design and an unwavering commitment to delivering top-notch creative solutions, we'd love to hear from you.

Job Description

  • Work in collaboration with the VP, Creative of WildBrain to elevate and direct the WB brand across both B2B and B2C
  • Collaborate with internal partners to bring business strategies to life, focusing on creative excellence, diverse talent, craft, creativity, innovation, and collaboration
  • Develop and maintain strong relationships with key stakeholders across the organization to understand their needs and goals
  • Foster productive working relationships with creative agencies and vendors as needed
  • Lead the design direction and development for WildBrain across internal business units, B2B, and B2C
  • Own creative direction for WB consumer and trade marketing across all mediums/platforms
  • Translate business needs/strategies into creative execution
  • Ensure the expression of the brand is applied consistently with excellence across all consumer touchpoints
  • Lead cross-functional teams and external agencies/partners to ensure successful project execution
  • Present to senior leadership, influencing business and creative decisions and directions
  • Stay updated on industry trends and best practices and bring new and innovative ideas to drive the business forward.

Qualifications

  • Professional experience in creative leadership roles within entertainment, brands, or agencies. Should have a proven portfolio and experience leading and inspiring teams
  • Bachelor’s degree in a relevant field like fine arts, graphic design, or marketing
  • Brand development: knowledge of how to develop brand identities and a strong understanding of brand development concepts
  • Expert with Adobe Suite, Microsoft Suite, motion graphics and editing software
  • Excellent verbal and written communication skills and the ability to present information concisely and accurately
  • An in-depth understanding of design and copy best practices/guidelines

Additional Information

What We Offer 

Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality.

Our Commitment  

Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required. 

About WildBrain 

At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360° IP management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands with kids and families around the world. With approximately 13,000 half-hours of filmed entertainment in our library—one of the world’s most extensive—we are home to such treasured franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Caillou, Inspector Gadget and Degrassi. WildBrain’s mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart. 

Our studios produce such award-winning series as The Snoopy ShowSnoopy in SpaceStrawberry Shortcake: Berry in the Big City; Sonic PrimeChip and PotatoTeletubbies Let's Go! and many more. Enjoyed in more than 150 countries on over 500 platforms, our content is everywhere kids and families view entertainment, including YouTube, where our network has garnered over 1 trillion minutes of watch time. Our television group owns and operates some of Canada’s most-viewed family entertainment channels. WildBrain CPLG, our leading consumer-products and location-based entertainment agency, represents our owned and partner properties in every major territory worldwide.  

WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com

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About The Company

At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360° franchise management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands with kids and families around the world. Our mission is to create exceptional entertainment experiences that captivate and delight fans, both young and young at heart.


We are passionate producers of award-winning content, bringing creative excellence across all formats and all stages of the creative process for WildBrain’s owned content and partner projects through our Vancouver studio, London-based digital studio and House of Cool in Toronto. 


We’re not just content creators; we’re also leaders in engaging audiences with that content across all platforms worldwide, taking an innovative, data-driven approach that blends content distribution and digital marketing to supercharge brand awareness and fan engagement. 


When it comes to franchise management and licensing, we’re the experts. Our franchise teams manage such beloved global brands as Peanuts, Strawberry Shortcake and Teletubbies, and we work with some of the top brand partners worldwide. Our in-house agency, WildBrain CPLG, is a trusted licensing partner for leading brands, offering expertise in building consumer products and location-based entertainment programs with global reach and local expertise. 


Above all, our core values ensure our community at WildBrain remains anchored in creativity, openness and a commitment to Belonging – so everyone can pursue their passions and thrive. Find out more about Belonging @ WildBrain on our website. 


WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). 

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