Creator Partnerships, Parenting - Lemon8 - New York

About ByteDance Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content. Why Join Us Creation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At ByteDance, we create together and grow together. That's how we drive impact - for ourselves, our company, and the users we serve. Join us. About Lemon8 Lemon8 is a social media platform committed to building a diverse and inclusive community where people can discover new content and creators every day. Lemon8 aims to inspire the community in a number of categories, including parenting, food, fashion, beauty, skin care, travel and more. People can share photos and videos as well as engage with one another through features such as likes, comments and sharing. Lemon8 is currently available on iPhone and Android in USA, UK, Japan, Singapore, Thailand, Indonesia, Malaysia and Vietnam. What you will do: - Responsible for creating vertical content and influencer selection strategies, establishing project and budget management metrics and managing the entire creator management/operation cycle including sourcing, onboarding, creating briefings and managing creative concepts, content outputs/quality and content timeline - Responsible for identifying process gaps and providing suggestions for operation efficiencies improvements and executing them - Develop and execute creator plan strategy from concept to publication, including relationship building with a wide range of types of talents and agencies - Establish creator offline community, host regular creator events and manage platform campaigns and marketing events - Track creator content performance utilizing influencer performance measurement tools and platforms to further optimize strategies for future content launch - Responsible for data analysis, building reports and using data and insights to inform learnings and strategic recommendations to global leaderships

Minimum Qualifications: - Bachelor's degree in English, communications, PR & Advertising, marketing or relevant fields. - At least 3+ years of experience in social media in a start-up environment or tech company. - Proficiency in social media design tools such as Photoshop and Canva, ensuring high-quality and visually appealing content. - Excellent communication and presentation skills, both written and verbal, to effectively collaborate and convey ideas within global teams. Preferred Qualifications: - Great understanding of the parenting industry, with the ability to create content that aligns with current trends and consumer preferences. - Successful social media account operation experience is a plus. - Passion for social media and growth-hacking techniques, with a strong curiosity for exploring new strategies and platforms. - Experience working in a fast-paced environment and adapting to changes. Join our team and be part of our exciting journey at Lemon8! Please submit your resume and your portfolio showcasing your social media experience and design skills. ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. ByteDance Inc. is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2 #LI-Hybrid