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Content Strategy Lead

California, United States (On-site)

Content Strategy Lead

4 Months ago • All levels • Editorial

About the job

9 skills required for this role

Test your skills to join the top 1% applicants for this job

algorithms

data-analytics

communication

budget-management

user-retention

retention-strategies

content-strategy

storytelling

cross-functional

Job Description

Content Strategy Lead at Inkitt, shaping the narrative of the Galatea story catalog. Requires experience in content strategy, storytelling, data analytics, and collaborating with creatives.

Must have:

Content Strategy
Data Analytics
Storytelling
Creative Collaboration

Good to have:

MBA
Novel Writing
Screenplay Writing
Market Adaptation

Perks:

Diversity & Inclusion
Global Team

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Inkitt is building the Disney of the 21st Century, standing at the forefront of technology and entertainment. Leveraging AI and predictive algorithms, Inkitt discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 4 weeks and selling directly to consumers through its Galatea app. Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit-rate than traditional publishers. Recently raising a Series C and backed by some of the top VC’s such as: Khosla, Kleiner Perkins, and NEA Ventures, our recent expansion into GalateaTV is only the beginning of our journey to becoming the next-gen entertainment powerhouse.

The Content Strategy Lead will play a crucial role in shaping the narrative direction of the Galatea story catalogue. This is a multifaceted role that requires an individual who can marry creative storytelling with rigorous data analysis. The ideal candidate will have a strong understanding of storytelling and hands-on experience in writing novels or screenplays, paired with the ability to derive and act on insights from user data. They will be responsible for managing the sourcing, scheduling and pricing of our content across 10 local markets, ensuring cost efficiencies, and driving user engagement, retention, and acquisition.

What You’ll Do:

Content Strategy & Scheduling: Develop and oversee the content strategy for Galatea, including the scheduling and pricing of audiobooks and ebooks across 10 local markets. Ensure a consistent pipeline of high-quality stories that drive user retention and satisfaction.
User Acquisition & Retention: Work closely with the marketing team to leverage content for user acquisition and retention strategies, using both paid and organic channels.
Data-Driven Insights: Utilize data to inform content decisions. Translate complex analytics into actionable insights that enhance the quality and appeal of our stories. Continuously optimize content strategy based on user behavior and feedback.
Collaboration with Creative Teams: Lead and collaborate with the writer's room and editorial teams to ensure that creative output aligns with user-derived insights. Foster a culture of iterative improvement where data and creativity coexist to produce world-class storytelling.
Market Adaptation: Tailor content strategies to fit the unique demands of each local market, ensuring that our stories resonate culturally while maintaining global standards of quality.
Production Efficiency: Monitor and control production costs while maintaining a high standard of storytelling. Ensure that content is delivered on time and within budget, optimizing resources to maximize ROI.

What You'll Bring:

Education: MBA or an advanced degree in a relevant field is preferred.
Experience:
Extensive experience in a content strategy role, preferably within a tech-driven, analytically rigorous environment.
Proven ability to work with creatives, with hands-on experience in writing novels, screenplays, or similar narrative-driven content.
Strong understanding of data analytics and the ability to translate data into actionable insights.
Skills:
A deep passion for storytelling with a solid understanding of what makes a story engaging and commercially successful.
Exceptional analytical skills with a strong talent for translating numbers into strategic actions.
Strong leadership skills with the ability to manage cross-functional teams and projects.
Excellent communication skills, with the ability to convey complex ideas to both creative and analytical teams.

At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members. As a growing team from 20+ countries, we welcome everyone to apply.

We look forward to hearing from you!

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About The Company

Inkittt

34 Active Jobs

We believe every author should have an equal opportunity to succeed. Therefore, our mission is to discover hidden talents and turn them into globally successful authors.

Inkitt is a pioneer at the forefront of Data Driven Publishing. Using an analytic and objective approach, we’ve discovered hundreds of talented authors around the world with over 50% of our published authors achieving $100,000+ in sales. We have forever changed the traditional publishing model by inventing an algorithm which analyzes users' reading behavior to identify hits, in turn removing subjectivity from the equation. This gives Inkitt the unique ability to discover hidden talents that might otherwise have gone unnoticed.

Hits that are identified by our algorithm, are then licensed to and distributed on our Galatea app where we systematically generate blockbusters by A/B testing the content of our stories. This process is our own unique creation, and something which has never before been done in the entertainment industry.

At present, we are an international team of 85 passionate and dedicated inventors and entrepreneurs and we are growing quickly. We are proud that our mission has persuaded early investors in Google and Spotify to back us, as well as attracted talents from Netflix, Activision Blizzard, DeliveryHero, Babbel, and N26 to join us.

We invent new solutions to problems we encounter, as opposed to simply iterating upon existing solutions.

Join us to build the Disney of the 21st Century!

FT1000: #8 Fastest-Growing Company in Europe 2023