Director of Marketing

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

Step Into a Legacy of Laughter, Learning, and Lasting Impact!

At Fisher-Price, we don’t just make toys—we ignite imaginations, nurture development, and create joyful memories for millions of families around the world. For nearly 100 years, Fisher-Price has been THE trusted name in early childhood play—synonymous with quality, innovation, and delight. Generations have grown up with our toys, from the classic Chatter Telephone™ to the beloved Little People®.

But we’re not just about nostalgia—we’re about what's next. We’re constantly evolving the brand to meet the needs of today’s families while staying true to what’s always made us special: purposeful play, design rooted in child development, and an unmistakable sense of fun.  That’s why Fisher-Price is consistently recognized year after year as one of the most beloved and trusted brands.

If you're a passionate, creative marketing leader who wants to be part of a brand that truly matters—to parents, to children, and to culture—then this is more than a job. This is your opportunity to drive one of the most iconic brands in childhood.

The Opportunity: 

We’re seeking a dynamic, visionary Director of Marketing to lead the strategic growth and creative expression of the Fisher-Price brand. This role is perfect for a brand-builder with a proven track record of driving innovative, insight-led marketing campaigns that capture hearts and drive business results.

You’ll oversee brand strategy, global campaigns, digital and social storytelling, partnerships, and consumer engagement—all while collaborating with a world-class cross-functional team of designers, product developers, and marketers who live and breathe the magic of childhood.

What Your Impact Will Be: 

• Own the strategic development and create a roadmap of global brand-building activities across Kid and Shopper audiences
• Lead the day-to-day execution of brand strategies of the Fisher-Price business, managing across cross-functional and global teams
• Develop overarching Brand strategies for future global strategic visioning (BDO) through market analysis and stakeholder input
• Create and execute go-to-market campaigns while meeting financial targets and key milestones, in coordination with product development timelines and audience insights
• Partner with Global Business and Consumer Insights teams to build data-driven campaign and activation strategies that convert audience data into actionable strategies
• Lead the team in building pre-launch plans and post-launch reporting, analyzing key KPIs across platforms and assisting stakeholders in understanding key levers to drive results
• Drive global growth by collaborating with key subsidiaries to incorporate global market needs and feedback into the brand development, gain global team buy-in to brand strategies across key milestones, and share global “best practices” across teams
• Lead management of cross-functional teams, offering strategic insights and direction while partnering on Brand activations and Franchise executions by combining key knowledge and brand strategy expertise
• Leverage commercial excellence to set clear objectives across the entire marketing funnel, from broad-reaching awareness initiatives to conversion-driving campaigns.
• Strategically develop complex brand and activation strategies for new segment launches and accelerated growth of evergreen segments
• Oversee management of entirety of the brand budget, assessing ROI against key performance metrics and determining cost-reduction savings to drive maximum budget impact
• Build strong connections with leaders from various departments, including Product, Franchise and Commercial teams, to create integrated marketing campaigns that leverage Mattel’s global presence
• Own external relationships and partnership conversations with cultural consultants, agencies, non-profit organizations and talent
• Foster a collaborative, creative, and continuously improving environment within the brand marketing team, and represent the team in high-level meetings to convey their strategies, achievements, and resource needs
• Manage and develop a team of high-performing direct reports

What We’re Looking For: 

• Minimum 10+ years (8+ years with MBA) experience in brand marketing or consumer marketing, ideally with global CPG or children’s brands.
• A deep understanding of how to build emotionally resonant brands and campaigns that deliver measurable impact.
• Exceptional leadership, communication, and cross-functional collaboration skills.
• Demonstrated positive attitude, seeing challenges as opportunities and translating them into actionable items.
• Ability to drive change and results through influential leadership skills
• Experience managing agencies, creative development, and go-to-market strategies across platforms.
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.
• A love for storytelling, culture, innovation—and of course, play.

Why Fisher-Price? Why Now? 

Joining Fisher-Price means becoming part of a brand that’s shaped childhood for nearly a century—and is still going strong!  It means working with purpose, because what we do genuinely matters to families around the world.  It means working on a team that values creativity, inclusivity, and a sense of wonder.  And most of all, it means having fun doing meaningful work.

Because at Fisher-Price, we believe that play is serious business. And if you do too, we’d love to hear from you!

The annual base salary range for this position is between $152,000 and $190,000.
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Mattel Investor Highlights