Director of User Acquisition
Job Summary
Job Description
- Paid UA Campaigns
- Data Analysis
- Meta, Google, TikTok
- Mobile App
- ASO, DSPs
- Ad Networks
- Display, Affiliates
- Email Marketing
- Diversity & Inclusion
- Fast-paced Environment
5 skills required
Job Details
What You’ll Do:
- Grow Galatea’s target audiences through organic and paid media channels
- Plan, execute, analyze and optimize user acquisition campaigns across performance UA channels
- Own the strategy for your channels, demonstrating expertise in managing large budgets and media planning
- Track and report on key metrics on a regular basis
- Ensure good data and dashboard setup with Business Intelligence, and full conversion funnel is understood and used for optimizations
- Evaluate our tracking and attribution setups and optimize accordingly to ensure the accuracy of reporting
- As part of your role, you will be a trusted and professional advisor to all relevant stakeholders (i.e. for Marketing, Product, BI, Engineering)
- Keep up with industry trends and new UA opportunities beyond existing channels
What You'll Bring:
- You have 6+ years of experience managing paid UA campaigns for a mobile & web application for B2C environment
- 2+ years managing and developing a high-performing team
- You are passionate, constantly curious, and a proactive marketer
- Testing and experimenting to discover new areas of growth, and seeking improvements in the way things are done are in your DNA
- You have strong data analysis experience and can articulate your findings with the team, and also with technical and creative stakeholders
- You have a deep understanding and proven competencies in at least Meta, Google, Tiktok. Added bonus ASA, ASO, DSPs, Ad Networks, Display, Affiliates, Email, etc.
- You are a confident user of Excel, Google Sheets and Dashboard tools
- You are experienced with GTM, Adjust or any similar MMP tool
- You have a great attitude and value friendly, open and honest communication
- Be keen to learn and welcoming towards constructive feedback
- You are a real team player that can adapt easily to others
- You are experienced with working in a fast-paced environment and you are not afraid to roll up your sleeves and get your hands dirty
- You are highly proficient in spoken and written English
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About The Company
We believe every author should have an equal opportunity to succeed. Therefore, our mission is to discover hidden talents and turn them into globally successful authors.
Inkitt is a pioneer at the forefront of Data Driven Publishing. Using an analytic and objective approach, we’ve discovered hundreds of talented authors around the world with over 50% of our published authors achieving $100,000+ in sales. We have forever changed the traditional publishing model by inventing an algorithm which analyzes users' reading behavior to identify hits, in turn removing subjectivity from the equation. This gives Inkitt the unique ability to discover hidden talents that might otherwise have gone unnoticed.
Hits that are identified by our algorithm, are then licensed to and distributed on our Galatea app where we systematically generate blockbusters by A/B testing the content of our stories. This process is our own unique creation, and something which has never before been done in the entertainment industry.
At present, we are an international team of 85 passionate and dedicated inventors and entrepreneurs and we are growing quickly. We are proud that our mission has persuaded early investors in Google and Spotify to back us, as well as attracted talents from Netflix, Activision Blizzard, DeliveryHero, Babbel, and N26 to join us.
We invent new solutions to problems we encounter, as opposed to simply iterating upon existing solutions.
Join us to build the Disney of the 21st Century!
FT1000: #8 Fastest-Growing Company in Europe 2023
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