Field Marketing Manager - Emerging Markets

 Requisition #: 16593 

Our Mission: Powering Innovation That Drives Human Advancement  

When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power of simulation. From sustainable transportation to advanced semiconductors, from satellite systems to life-saving medical devices, the next great leaps in human advancement will be powered by Ansys. 

Innovate With Ansys, Power Your Career.  

Summary and Role Purpose 

The Field Marketing Manager MEA will develop, manage and evolve marketing programs for the Ansys Middle East, Turkey & Africa sales teams.  This position works closely with key program stakeholders including product marketing managers, industry marketing managers, product managers, support teams and Ansys regional sales teams.  The primary objective of the role is to drive demand generation through successful campaign execution (physical, Hybrid or Digital)

The understanding of key territory and industry trends, strategic market opportunities and sales priorities is a must.

The Field Marketing Manager for Middle East and Africa will work closely with the sales teams in Middle East, Africa and Turkey but also with the Channel Partners with whom we have a sell with approach. Building a trusted partnership and relationship with the regional channel partners will be crucial to the success of the role.

Key Duties and Responsibilities   
Responsible for strategic planning and executing marketing strategies.  

• Strategy development: Develop and implement an account-specific marketing strategy for accounts or region.  
• Account analysis & research: Research and analyze industry trends, customer needs, and competitive landscape to develop value propositions that address industry-wide trends, challenges and goals. 
• Budget management: Manage the MEA field marketing budget efficiently, allocating resources for maximum impact. Evaluate all campaigns’ impact and ROI to determine the success and forecast for potential future investment. 
• Program management: Manages overall process of planning, organizing, and executing campaigns from start-to-finish. Define in-person and virtual event experiences, including shaping the event themes, content, agenda, and goals. Work with local vendors to ensure maximum professional impact & experience.
• Reporting & analytics: Monitoring the effectiveness of marketing activities and providing reports on campaign performance, including metrics like attendance, lead generation, etc. 

Minimum Education/Certification Requirements and Experience 

• Bachelor's degree in marketing, business administration, or related field 
• A minimum of 5 years of experience in marketing 
• Proven ability to work closely and successfully with a sales organization 
• Proven ability to successfully execute a variety of marketing programs, including targeted direct mail and email, field events, social media, executive engagements, awareness campaigns  
• Experience with marketing automation systems to successfully run campaigns 
• Ability to work very independently and collaborate with cross-functional teams 
• Strong analytics, reporting, and written communication skills 
• Rigorous attention to detail and focus on quality of deliverables 
• Ability to travel up to 35% 

Preferred Qualifications and Skills 

• A knowledge or previous experience of the MEA region is a big plus
• Fluent in English, Arabic is a plus
• An MBA or other advanced degree is a plus. 
• Experience in B2B and B2C demand generation environment preferred 
• Ability to earn trust through performance and relationship-building  
• Prior experience working in a technical business setting with engineers or in engineering simulation is a plus 

At Ansys, we know that changing the world takes vision, skill, and each other. We fuel new ideas, build relationships, and help each other realize our greatest potential. We are ONE Ansys. We operate on three key components: our commitments to stakeholders, our values that guide how we work together, and our actions to deliver results. As ONE Ansys, we are powering innovation that drives human advancement

Our Commitments:

• Amaze with innovative products and solutions
• Make our customers incredibly successful
• Act with integrity
• Ensure employees thrive and shareholders prosper

Our Values:

• Adaptability: Be open, welcome what’s next
• Courage: Be courageous, move forward passionately
• Generosity: Be generous, share, listen, serve
• Authenticity: Be you, make us stronger

Our Actions:

• We commit to audacious goals
• We work seamlessly as a team
• We demonstrate mastery
• We deliver outstanding results

VALUES IN ACTION

Ansys is committed to powering the people who power human advancement. We believe in creating and nurturing a workplace that supports and welcomes people of all backgrounds; encouraging them to bring their talents and experience to a workplace where they are valued and can thrive.  

Our culture is grounded in our four core values of adaptability, courage, generosity, and authenticity. Through our behaviors and actions, these values foster higher team performance and greater innovation for our customers.  

We’re proud to offer programs, available to all employees, to further impact innovation and business outcomes, such as employee networks and learning communities that inform solutions for our globally minded customer base. 

WELCOME WHAT’S NEXT IN YOUR CAREER AT ANSYS

At Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively, we strive to change the world with innovative technology and transformational solutions. With a prestigious reputation in working with well-known, world-class companies, standards at Ansys are high — met by those willing to rise to the occasion and meet those challenges head on. Our team is passionate about pushing the limits of world-class simulation technology, empowering our customers to turn their design concepts into successful, innovative products faster and at a lower cost. Ready to feel inspired? Check out some of our recent customer stories, here and here.

At Ansys, it’s about the learning, the discovery, and the collaboration. It’s about the “what’s next” as much as the “mission accomplished.” And it’s about the melding of disciplined intellect with strategic direction and results that have, can, and do impact real people in real ways. All this is forged within a working environment built on respect, autonomy, and ethics.
 

CREATING A PLACE WE’RE PROUD TO BE 
Ansys is an S&P 500 company and a member of the NASDAQ-100. We are proud to have been recognized for the following more recent awards, although our list goes on: Newsweek’s Most Loved Workplace globally and in the U.S., Gold Stevie Award Winner, America’s Most Responsible Companies, Fast Company World Changing Ideas, Great Place to Work Certified (China, Greece, France, India, Japan, Korea, Spain, Sweden, Taiwan, and U.K.).

 
For more information, please visit us at www.ansys.com
 

Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.
 
Ansys does not accept unsolicited referrals for vacancies, and any unsolicited referral will become the property of Ansys. Upon hire, no fee will be owed to the agency, person, or entity.