Marketing Analyst

1 Month ago • All levels • Data Analyst

Job Summary

Job Description

The Marketing Analyst at G5 Games will collect and analyze paid traffic data and KPIs. Responsibilities include analyzing user behavior to identify patterns and develop new quality indicators; conducting A/B testing and creating predictive revenue/LTV models; analyzing creative performance; and generating performance reports. The ideal candidate possesses strong mathematical, statistical, and probabilistic knowledge, experience with A/B testing and R/Python, and expertise in statistical analysis and predictive modeling. Understanding of F2P game monetization, mobile game user acquisition, and relevant KPIs is essential. Experience with user acquisition/marketing teams or in a game development environment is a plus.
Must have:
  • Strong knowledge of Math, Probability, and Statistics
  • Experience in A/B testing
  • Expertise in statistical analysis
  • R/Python proficiency
  • Predictive model development expertise
  • Understanding of F2P monetization and mobile game user acquisition
Good to have:
  • Experience working with user acquisition/marketing teams
  • Experience as an analyst/marketer/game designer in a game development environment
Perks:
  • Remote work and flexible hours
  • Relocation assistance
  • Sports reimbursement
  • Health insurance
  • Charitable activities support
  • Professional development opportunities
  • Bonus system
  • Language courses
  • Corporate events and team buildings

Job Details

Job description

G5 Games is a game developer and publisher headquartered in Stockholm, Sweden. We have over 850+ talented professionals worldwide who work remotely or in one of our 10 locations. More than 20 years ago, the company became one of the first mobile game developers in the world. 

You may know us from hit projects like Sherlock, Hidden City®, Mahjong Journey®, The Secret Society®, the Jewels series, and many others.

We are looking for a candidate for the following position: Marketing Analyst (remote)

What you’ll do:

  • Collect and process paid traffic data;
  • Analyze paid traffic KPIs;
  • Analyze user behavior inside the game to identify in-game events and behavior patterns and develop new quality indicators;
  • Preparation and validation of hypotheses (A/B testing);
  • Create predictive Revenue/LTV models;
  • Analyze the performance of various creatives using statistical techniques;
  • Support the marketing and analytical teams with performance reports and reviews;
  • Analyze, report and help to continuosly improve all marketing KPIs.

It’s important to us:

  • Strong knowledge of Mathematical Theory, Probability and Statistics;
  • Experience in A/B testing;
  • Understanding of R/Python and practical experience with this data science toolkit;
  • Expertise in statistical analysis techniques;
  • Expertise in developing predictive mathematical models;
  • Understanding of F2P game monetization basics;
  • Understanding of mobile game user acquisition basics;
  • Knowledge of the main KPIs used to measure user acquisition performance;
  • Experience working with user acquisition/marketing teams is a plus;
  • Experience working as an analyst/marketer/game designer in a game development environment is a plus.

Working at G5 is about:

  • The opportunity to bring your ideas to life in an international company with a multimillion audience: G5 games are played by 250 million users worldwide;
  • Official employment in one of our locations or remotely under a contract; 
  • Assistance with relocation that helps move to one of the countries where the company has offices: Armenia, Bulgaria, Georgia, Kazakhstan or Montenegro; 
  • Maintaining a work-life balance of employees: remote work and flexible hours, sports reimbursement, and health insurance payment;
  • Charitable activities: you can initiate your own project with the company's support or participate in G5 Charity events;
  • Opportunities for professional development: access to resources for creating your own projects within R&D, an internal educational platform, and training webinars covering various specialities;
  • Bonus system: project profit bonus for project teams and a performance share program for key employees;
  • Language courses: free English lessons, speaking clubs for all proficiency levels, and free study language of the country of relocation;
  • Entertainment: corporate events and team buildings, master classes for adults and children, webinars with guest speakers, coffee talks, quizzes, and contests.

Please be aware that the email correspondence with G5 Games representatives is conducted via "" only.

More about G5 Games:

Follow us on social media: , , , .

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