Media Planning Manager

4 Months ago • 5 Years + • Social Media

Job Summary

Job Description

Media Planning Manager with 5+ years of experience in integrated media planning, especially digital. Must have expertise in research data and software like TNS Infosys, DAN CCS, Facebook Insights, and Google Trends. Excellent communication and presentation skills are required for client interactions.
Must have:
  • Media Planning
  • Digital Experience
  • Research Data
  • Client Interaction
Good to have:
  • Team Management
  • Proposal Presentation
  • Trend Analysis
  • Buying Brief

Job Details

The purpose of this role is to manage a team of media planners and assist the Account Director on a day to day basis. This is to ensure that their teams are delivering plans that deliver against client objectives whilst balancing agency trading objectives

Job Description:

  • Understand request briefing from clients with sufficient information on products, industry, market, marketing objectives
  • Analyze raw database related to products, target clients, branding, media habits, etc. and finalize them to conduct media plans
  • Review drafted proposal/media plans conducted by planners
  • Conduct and present proposal/media plans to key clients with difficult and complicated requests
  • Follow up and adjust the media concept plans when there is any changes (down rating / decrease KPI, client’s change marketing / media plan…)
  • Update trends in the market to clients: new branding marketing activities, new commercials, new regulations on branding marketing, etc.
  • Conduct buying brief for buyers with sufficient information on broadcasting requests, priority spots, incident reports, …
  • Lead Media Review quarterly and present to clients

Requirements

  • At least 5 years of experiences in media integrated planning. Digital experience is a must.

  • Fluent in using all research data, including client research and all other relevant software (TNS Infosys, DAN CCS, Facebook Insights, Google Trends).

  • Manage your workload, timings, and deadlines to ensure that the quality of the work is delivered without compromising expected standards.

  • Willing to learn, conscientious and enthusiastic with a can-do attitude.

  • Able to provide solutions and self-driven to deliver good quality results.

Location:

Ho Chi Minh City

Brand:

Dentsu X

Time Type:

Full time

Contract Type:

Fixed Term Contract (Fixed Term)

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About The Company

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.


 

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