Product Marketing

1 Day ago • All levels

Job Summary

Job Description

The Product Marketing role involves developing business and marketing plans, assessing market penetration, and product positioning. Responsibilities include driving competitive advantage, revenue, and market share, recommending investment decisions for new product development, and conducting competitive analysis. The role requires assisting with pricing strategies, partnering with Engineering, Manufacturing, and Sales to develop and enhance products, communicating market needs, supporting the Field, and managing product lifecycles. The individual will be involved in solving complex problems and building consensus, impacting a range of activities within teams.
Must have:
  • Develop business and marketing plans to drive market share.
  • Assess market penetration and product positioning.
  • Recommend investment decisions for new product development.
  • Conduct competitive analysis for specific products.
  • Assist with pricing strategies to build market leadership.
  • Partner with Engineering, Manufacturing, and Sales.
  • Support the Field to ensure synergistic account approaches.
  • Manage release of products through lifecycle.
Perks:
  • Benefits and wellness programs to support your well-being.
  • Supportive work culture for learning, development, and career growth.

Job Details

Who We Are

Applied Materials is the global leader in materials engineering solutions used to produce virtually every new chip and advanced display in the world. We design, build and service cutting-edge equipment that helps our customers manufacture display and semiconductor chips – the brains of devices we use every day. As the foundation of the global electronics industry, Applied enables the exciting technologies that literally connect our world – like AI and IoT. If you want to work beyond the cutting-edge, continuously pushing the boundaries of science and engineering to make possible the next generations of technology, join us to Make Possible® a Better Future. 

What We Offer

Location:

Bangalore,IND

At Applied, we prioritize the well-being of you and your family and encourage you to bring your best self to work. Your happiness, health, and resiliency are at the core of our benefits and wellness programs. Our robust total rewards package makes it easier to take care of your whole self and your whole family. We’re committed to providing programs and support that encourage personal and professional growth and care for you at work, at home, or wherever you may go. Learn more about our benefits

You’ll also benefit from a supportive work culture that encourages you to learn, develop and grow your career as you take on challenges and drive innovative solutions for our customers. We empower our team to push the boundaries of what is possible—while learning every day in a supportive leading global company. Visit our Careers website to learn more about careers at Applied.

Key Responsibilities

Develops diverse scope business & marketing plans, assesses market penetration and product positioning to drive competitive advantage, revenue and market share

Recommends investment decisions for new product development

Conducts diverse competitive analysis for specific products or product lines.  Drives Red Team Analysis

Assists with diverse pricing strategies to build and protect a leadership position in market share while enhancing profit margins and developing marketing tools for successful product introductions

Partners with Engineering, Manufacturing and Sales to develop new products and enhance existing products as well as communicate critical market needs and time requirements

Understands technical and business environments.  Assists with the development of strategies to meet business objectives

Supports the Field to ensure synergistic account approaches and optimization of all opportunities for account partnership and penetration

Manages release of diverse products through the end of their product life cycle

Functional Knowledge

  • Demonstrates conceptual and practical expertise in own discipline and basic knowledge of related disciplines

Business Expertise

  • Has knowledge of best practices and how own area integrates with others; is aware of the competition and the factors that differentiate them in the market

Leadership

  •  Acts as a resource for colleagues with less experience; may lead small projects with manageable risks and resource requirements

Problem Solving

  • Solves complex problems; takes a new perspective on existing solutions; exercises judgment based on the analysis of multiple sources of information

Impact

  • Impacts a range of customer, operational, project or service activities within own team and other related teams; works within broad guidelines and policies

Interpersonal Skills

  • Explains difficult or sensitive information; works to build consensus

Additional Information

Time Type:

Full time

Employee Type:

Assignee / Regular

Travel:

Yes, 10% of the Time

Relocation Eligible:

Yes

Applied Materials is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, national origin, citizenship, ancestry, religion, creed, sex, sexual orientation, gender identity, age, disability, veteran or military status, or any other basis prohibited by law.

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About The Company

Applied Materials is the leader in materials engineering solutions used to produce virtually every new chip and advanced display in the world. Our expertise in modifying materials at atomic levels enables customers to transform possibilities into reality. These materials engineering solutions are the heart of the electronics you interact with daily. At Applied Materials, our innovations Make Possible a Better Future.




We look forward to engaging with you on compelling topics about the semiconductor industry. We want to hear from you, but offensive comments that create an unpleasant environment for our community will be removed. Thanks for your understanding.

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