ASO Manager
Job Summary
Job Description
Kolibri Games seeks an analytical and creative ASO Manager to lead and develop their ASO strategy. Reporting to the Growth Director, this role involves collaborating with product and marketing teams to boost game visibility and organic downloads. Responsibilities include developing a comprehensive ASO strategy, testing hypotheses to improve conversion rates, coordinating with various teams, conducting A/B tests, communicating with app store representatives, and utilizing ASO tools. The ideal candidate possesses proven ASO experience in mobile casual gaming, strong communication and collaboration skills, an analytical mindset, and fluency in English.
Must have:
- Proven ASO experience in mobile casual gaming
- Strong communication & collaboration skills
- Analytical, data-driven mindset
- Fluency in English
- Develop and manage ASO strategy
- Improve conversion rates & organic installs
Perks:
- Competitive Salary
- Learning Budget
- Flexible Working Hours and Home Office
- State-of-the-art Equipment
- Kolicard (50 euro monthly flexible budget)
- Mobility Budget
- Relocation Support
- Pension Plan
- Bonus
- Food and Drinks
- Parties and Team Events
- Company Holidays
- Friday Celebrations
7 skills required
Job Details
We are Kolibri Games - a mobile games developer from Berlin. We believe that with the best people, we can make games that players will enjoy for years to come.
Our games have defined the idle genre, and bring enjoyment to hundreds of millions of players all around the world. This is possible due to the talented people who make us who we are. ‘Kolibris’, as we call ourselves, are on a mission to continue making great games and we're looking for new talent to join our team. We strive to offer you a fair recruitment process and a great candidate experience, as well as a friendly environment to work in, with plenty of opportunities to learn and grow.
ASO Manager (f/m/d)
We’re looking for an analytical and creative individual with experience in ASO (App Store Optimization) to lead and shape our ASO strategy.
Reporting to the Growth Director, you’ll collaborate closely with our product and marketing teams to increase visibility and drive more players to our games through improved app store performance and organic downloads. This role requires strong communication skills, as you’ll engage with app store representatives to maximize exposure for our titles. With your analytical mindset, you’ll dig into app store mechanics to enhance conversion rates and optimize keyword strategies for player acquisition.
Responsibilities
- Develop and manage a comprehensive ASO strategy across our game portfolio
- Test hypotheses and share insights to improve conversion rates and organic installs
- Coordinate initiatives with localization, creative, product, and user acquisition teams
- Conduct A/B tests for optimization and present findings
- Communicate with app store representatives and handle featuring applications
- Use ASO tools to identify trends and implement best practices
Required Skills
- Proven experience with ASO in the mobile casual gaming space
- Strong communication and collaboration skills
- Analytical, data-driven mindset with critical thinking skills
- Fluent in English
Kolibri Games is an equal opportunity employer. We come from 40 different countries and many different backgrounds. We celebrate diversity and we are committed to creating an inclusive environment for all employees, regardless of their age, gender identity, sexual orientation, ethnicity, religion, physical appearance or disability.
We are an international studio, so don’t forget to send in your application in English. Although it is not mandatory, we always appreciate a cover letter stating your motivation to join us.
We look forward to hearing from you!
Your Benefits – We’re game to support you
Competitive Salary - We believe that top performers should receive top payment
Learning Budget - We believe in learning. A generous personal learning budget to spend on learning and development, including books, workshops and attending conferences. We also offer in-house training such as coding and German classes
Flexible Working Hours and Home Office – We believe in a good work-life balance
Equipment - State-of-the-art technical equipment, including laptops and phones, which may also be used in your free time
Kolicard - We offer you a monthly flexible budget of 50 euros that you can use for a gym membership, transportation, shopping etc.
Mobility budget - We offer a monthly budget that will make your commuting to work easier
Relocation - Relocation support to help you move to Berlin
Pension - Opportunity to save for your pension tax-free
Bonus Level – We love to have a good time, too
Food and Drinks - Fresh fruits to keep you healthy and fresh coffee to keep you alert. We also have a fully stocked fridge with Smoothies, Coke, Club Mate, beer etc
Parties and Team Events - Apart from our regular parties, BBQs and movie nights we also have a team event budget you can use to buy games or sports equipment to make working here even more fun
Company Holidays - Every year we go on an amazing company holiday to relax and bond as a team
Friday Celebrations - Company-provided dinner and drinks on Friday afternoons
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About The Company
Embark on epic journeys, conquer challenges, and rewrite legends in our games.
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