Director of Product Marketing

Description

• Lead the global marketing strategy for the AAA multiplatform game, driving brand awareness, paid user acquisition, and organic growth across PC, console, and mobile.
• Develop the brand identity, consumer positioning, and messaging, ensuring consistency across all marketing touchpoints, including advertising, social media, 1st party stores, and in-game.
• Collaborate with the game team to identify in-game events, tentpole moments, and opportunities to promote the game’s updates and features, translating these into comprehensive, live-service marketing roadmaps.
• Drive the end-to-end execution of multi-channel marketing campaigns, including social media, paid media, PR, CRM and other marketing efforts, ensuring alignment with the game's live service.
• Own and manage the creative development process, working with internal and external creative teams to produce best-in-class promotional materials that resonate with players and represent the game’s brand vision.
• Coordinate closely with cross-functional teams, including Product Management, Creative, Business Intelligence, User Acquisition, and external partners, to ensure the execution of marketing strategies that maximize player engagement, winback, and retention.
• Monitor marketing performance metrics in collaboration with analytics and product teams, using data insights to continuously optimize marketing strategies and close performance gaps.
• Develop forecasts and manage budgets, aligning spend with business objectives, while preparing gap plans to address any performance shortfalls.
• Champion a player-first approach in all marketing efforts, ensuring that campaigns reflect the desires and needs of the game’s audience, resulting in a cohesive and authentic player experience.

• 7+ years of experience in product marketing, with a proven track record in the gaming industry, preferably in AAA or cross-platform games.
• Experience leading marketing campaigns for large-scale, live-service games across PC, and console platforms, with strong knowledge of user acquisition, lifecycle marketing, and mobile.
• Proven track record of launching and scaling successful AAA or cross-platform games across PC, console, and/or mobile.
• Experience leading cross-functional teams and external agencies in developing and executing large-scale, integrated marketing campaigns.
• Strong analytical skills with experience in using data to guide decision-making and optimizing marketing performance across all channels.
• Exceptional communication and relationship-building skills, able to collaborate effectively across all levels and departments, including external development partners.
• Data-driven mindset, with the ability to analyze performance metrics, build dashboards, and implement data-driven improvements to marketing strategies.
• Proven ability to drive engagement through in-game events, updates, and promotional moments, with a deep understanding of player behavior and motivations.
• Excellent leadership and organizational skills, with attention to detail and the ability to balance strategic thinking with hands-on execution.

• Experience working on AAA, live-service, or cross-platform games.
• Passion for gaming, with a deep understanding of player expectations, especially in the FPS or action-adventure genres.
• Familiarity with project management tools such as Jira, Asana, or similar platforms for workflow optimization and tracking.