Associate Director, Product Marketing (Hardware)

8 Months ago • 8-10 Years • Marketing

Job Summary

Job Description

Razer seeks an Associate Director, Product Marketing (Hardware) with 8+ years of experience in consumer electronics. Lead product marketing strategy, manage marketing budgets, and drive go-to-market execution for speakers, gaming peripherals, and mouse mats. Strong leadership, budget management, and communication skills are essential.
Must have:
  • Product Marketing
  • Consumer Electronics
  • Strong Leadership
  • Budget Management
Good to have:
  • Global Marketing
  • Stakeholder Management
  • Hardware/Software Trends
  • Fast-Paced Environment
Perks:
  • Global Mission
  • Gamer-Centric Culture

Job Details

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

Reporting to the Head of Sales & Marketing, you will be responsible for commercialization of products such as Speakers, Gaming Peripherals for Work, Mouse Mats, and ensure product marketing collaterals and product GTM preparedness are ready for our sales and marketing teams to execute on. At the same time, you will partner closely with marketing communications team on content and PR to generate awareness and ensure strong adoption of Razer products in the region, expansion of market share and successful product launches.
  • Lead the Product Marketing team in terms of product marketing strategy and execution, including value propositions delivered to customers
  • Be a subject matter expert responsible for being an evangelist and support Global Marketing pipeline targets and revenue to increase market share
  • Full P&L responsibility including managing marketing budgeting & ROI
  • Own and drive go-to-marketing strategy and launch execution of our product portfolio, features and benefits that drive impact
  • Work closely with the Sales and Marketing teams to plan and develop integrated global marketing programs to drive awareness, PR, inbound and outbound demand generation, sales acceleration, and localization
  • Lead and shape the market with innovative market offerings, delivering competitive advantage, upholding the brand promise, and delivering a positive customer experience
  • Understand and evangelize for the needs and motivations of our customers, actively identifying gaps and opportunities to better serve the audience

Pre-Requisites :

  • Degree in Marketing or Business with minimally 8-10 years progressive experience in product marketing, preferably within consumer electronics space
  • Good business acumen, sales-focused, responsive, creative, strategic, proactive, and hands-on, with the ability to translate data and insights into strategy and action plans
  • Strong leadership skills with track record in building and managing a high performing team
  • Strong budget management and reporting skills
  • Strong stakeholder management skills and strong presentation, written and verbal communications skills. Ability to communicate conceptually and tactically - including strategy, planning, data insights and execution details
  • Expert knowledge of hardware and software game industry trends
  • Self-starter with demonstrated ability to manage, collaborate, leverage and thrive in a fast-paced matrix environment

Are you game?

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About The Company

At Razer, you'll be at the forefront of the most exciting industry in the world — gaming. Evolving forms of gaming require evolving forms of hardware, software and services. That’s where Razer comes in, offering innovative top-of-the-line products and services to allow gamers to fully immerse in the ultimate gaming experience.Getting onboard Razer will place you on a global mission to bring gamers closer to the games they love. Razer is a place to do great work, offering you the opportunity to be a part of a global team across 11 countries. Whether you are a hardcore evangelist who breathe life to the latest and greatest gaming gear or a behind-the-scene hero who runs our global operations, you are assured of a career-changing quest that transcends time zones and culture with one single spell: For Gamers. By Gamers.The journey towards phenomenal-ness won’t come easy. However, we will excel because gamers rely on teamwork. We achieve greatness because we are wicked problem-solvers and tenacious in clinching victories in all that we do. It is the team that makes Razer where it is today and will continue to bring Razer to even greater heights.

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