Performance Marketing Manager

Hi, I’m Raghav, one of the founding members of the Growth team at Fresh Prints.

In 2018, I came across a LinkedIn post from someone at Fresh Prints while casually scrolling. It was one of the hundreds of jobs I applied to without much thought. Fresh out of college, I just wanted a job for the next couple of years before going to business school. When I got in, I thought selling shirts would do for now.

Now, I lead a team of over 30 people who challenge themselves daily with questions like: How can we create unique value for our customers? How do we optimize our current revenue streams while exploring new ones? How do we lead Fresh Prints into its next phase of growth?

I never got that MBA. Two years stretched to seven, and I’m still selling shirts. But honestly? It’s the best decision I’ve ever made.

Why? Because I got the chance to build something from nothing. I grew our marketing team from $0 to driving $25 million in revenue. I’ve been part of an incredible journey, from figuring out our first campaign to optimizing strategies that power our growth today.

I’m looking for someone to help take this business to $100 million with me over the next three years – someone who innovates alongside me, challenges the status quo, and drives our vision together.

This isn’t just a role where you maintain the status quo—you’ll be responsible for building the systems that will support our next stage of growth. You’ll lead strategy, solve complex challenges, and influence decisions that steer the company forward.

If the idea of building something extraordinary excites you and if you thrive in an environment where every day presents a new challenge, I want to hear from you. Here’s more about the role:

Description of the Role

• Design and implement revenue-generating initiatives, including campaigns, promos, and workflows.
• Coordinate campaign launches and ensure timely execution.
• Collaborate with creative teams to develop compelling marketing materials and content.
• Create personalized marketing programs that enhance customer experience at various stages of the customer lifecycle.
• Work with channel managers to plan, execute, and optimize multi-channel marketing campaigns (email, SMS, Ads, etc.)
• Monitor campaign performance and implement improvements to maximize ROI, engagement, and retention.
• Utilize customer data and analytics to inform marketing strategies and decisions.
• Regularly report on key metrics related to revenue, campaign performance, and engagement.
• Work closely with Sales, Product, Tech, and the rest of the Growth team to align on goals and strategies.

Requirements

• 2+ years of experience in marketing, project management, data, or related roles.
• Demonstrated experience in effectively leading and managing teams, fostering collaboration, and driving team performance towards shared goals.
• Proven track record of developing and executing successful revenue strategies.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent project management skills, with the ability to manage multiple projects simultaneously.

Personal Attributes

• Proactive. You believe it’s always on you to ensure that anything you do is successful.
• In love with a challenge. You revel in solving problems and want a job that pushes you out of your comfort zone.
• Goal-oriented. You’re incredibly ambitious. You’re dedicated to a long-term vision of who you are and where you want to go.
• Excellent communication and collaboration skills. You effectively articulate ideas and work well with others to achieve common goals.
• Open to change. You’re inspired by the endless ways in which everything we do can always be improved.
• Calm under pressure. You have a sense of urgency but channel it into productively working through any issues.
• Super attentive to detail. You have an eagle’s eye for detail and can catch any mistake within seconds.
• Thrives in a fast-paced environment. You adapt seamlessly to changing priorities and requirements, maintaining focus and effectiveness.
• Strong time management and prioritization skills. You manage your time efficiently, prioritizing tasks to meet deadlines without compromising quality.
• Self-motivated. You’re excited to tackle different projects and take initiative in driving results.

Job Location: Remote

Working Hours: 12:30 PM - 9:30 PM IST, Monday to Friday

CTC: 14 LPA+

Any questions? Send me an email at raghav@freshprints.com.