Director of Publicity

Description

The Director of Publicity will craft compelling public narratives and lead the development and execution of publicity campaigns for Skybound Entertainment’s franchise portfolio. This leader will craft and manage the brand’s global communications calendar and global media strategy for Skybound Entertainment and develop/track/deliver against metrics and KPIs that drive effectiveness of publicity campaigns with key target audiences. Activities can range widely for the creative PR leader; a few key responsibilities include driving high-impact partnership announcements, crowd-funding campaigns, and maintaining strong yearlong editorial coverage for our growing franchises.

In this position, the Director of Publicity will be responsible for spearheading the strategy and execution of elevating Skybound’s visibility across the media and entertainment industries. This requires collaborating with internal teams to understand the product slate, audience strategy, and key data points that are worthy of story. As a key strategic partner to Skybound’s executive team, you will play a crucial role in partnering with division leaders to support the launch of new products and increase market awareness for our key target audiences.

As the Director of Publicity, you will ensure Skybound’s brand is consistently and effectively represented across all platforms to boost Skybound’s rapidly growing franchise fandom. This role also offers significant visibility with the chance to shape Skybound’s public presence across media and entertainment.

Reports: This position will report to the CEO and Co-Chairman.

Responsibilities: Responsibilities include, but are not limited to:

• Develop and implement comprehensive publicity strategies across entertainment properties, aligning with overall company objectives.
• Manage publicity efforts across Skybound’s entertainment slate, including film, TV, editorial and other media.
• Lead the planning and execution of publicity campaigns for product launches, events, and special releases, collaborating closely with internal teams and external agencies. Collaborate with Brand and Marketing Managers on go-to-market planning.
• Drive media relations and press coverage for initial release announcements, previews, and reviews.
• Analyze campaign performance and audience engagement to refine future strategies, delivering measurable results to enhance brand visibility and audience reach.
• Present quantifiable outcomes of publicity initiatives to the executive team, demonstrating the impact on market awareness and growth.
• Manage external agency partnerships, budgets, and strategies
• Work closely with partners to ensure Skybound is properly represented in licensed IP collaborations.
• Draft, review, and send out press releases, media statements, and other communications on behalf of Skybound.
• Oversee publicity budgets, working with finance and brand teams to ensure effective budget management.
• Stay abreast of industry trends, competitive landscape, and emerging opportunities to inform PR strategies.
• Ensure consistent messaging and brand representation across all Skybound publicity efforts.
• Support investor relations and corporate communications as needed.

Requirements

• 7-10 years of experience in entertainment publicity, communications, or related fields, with some experience managing external PR or publicity agencies.
• Strong writing skills with a proven ability to draft press releases, media statements, and other communications.
• 3+ or more years of experience with team leadership and direct report management/development.
• Established network of media contacts, first-party partners, and key industry stakeholders relevant to Skybound’s business.
• Ability to manage multiple projects in a fast-paced environment, balancing competing priorities.
• Direct experience managing budgets and negotiating with agency partners.
• A self-starter who can work independently or with minor supervision in a fast pace, multi-project, and process-oriented environment by balancing time on competing priorities.
• A pro at presenting to the executive level, both internally and externally.
• Strong problem-solving skills and a proactive approach to improving processes.
• Investor relations or corporate communications experience is a plus

Job Type: Regular, Full-Time

Salary Range: $170,000-$190,000

• Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc.
• The salary range listed is just one component of the total compensation package for employees
• Compensation decisions are dependent on circumstances of each role

Skybound offers a wide array of benefits including medical, dental, vision, life insurance, flexible spending and dependent care accounts, as well as free counseling through our Employee Assistance Program (EAP). We also offer a 401K plan with 4% match, 12 weeks of paid parental leave, generous time off, wellness benefits, and tuition reimbursement.

Company Overview

Skybound is a multiplatform content company working closely with creators and their intellectual properties, extending stories and universes to new platforms, including comics, television, film, tabletop and video games, books, digital content, events, and beyond. We are home to critically-acclaimed global franchises, including The Walking Dead and Invincible.

Skybound Games produces, publishes and distributes video and tabletop games across all genres, including the multi-million-unit selling The Walking Dead video game series. In addition to our wholly-owned franchises, we work with independent developers to foster and create original games with compelling characters and worlds, strong creator and artistic focus, and innovative approaches to engaging genres.

Invincible is one of Skybound's tentpole franchises (celebrating 20 years!) and spans the world of comic books, merchandise, video games, and the critically acclaimed adult animated television series on Prime Video. Now in its second season, the television show has consistently ranked as one of Prime Videos top-streamed series with a 99% score on Rotten Tomatoes. Based on the groundbreaking comic book by Robert Kirkman, Cory Walker, and Ryan Ottley, Invincible revolves around 18-year-old Mark Grayson, who’s just like every other guy his age—except his father is (or was) the most powerful superhero on the planet. Still reeling from Nolan’s betrayal in Season One, Mark struggles to rebuild his life as he faces a host of new threats, all while battling his greatest fear - that he might become his father without even knowing it.

The show stars Steven Yeun, with Sandra Oh, Zazie Beetz, Grey Griffin, Chris Diamantopoulos, Walton Goggins, Gillian Jacobs, Jason Mantzoukas, Ross Marquand, Khary Payton, Zachary Quinto, Andrew Rannells, Kevin Michael Richardson, Seth Rogen, and J.K. Simmons. Executive producers include Skybound's own Kirkman, David Alpert, and Margaret M. Dean.

Equal Opportunity Employer

At Skybound we value diversity and are looking for extraordinary employees of all backgrounds! Skybound is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, citizenship, age, genetic information, disability, hair texture or veteran status. In addition to federal law requirements, Skybound complies with all applicable state and local laws governing nondiscrimination.

Skybound will consider applicants with criminal histories in a manner consistent with the CA Fair Chance Act and Los Angeles Fair Chance Initiative for Hiring Ordinance.