Field Marketing Manager - Business & Government
Job Summary
Job Description
Anthology seeks a Field Marketing Manager to drive marketing strategies for the Business and Government sector in North America. This role involves developing and executing multi-channel campaigns, managing regional events (virtual and in-person), collaborating with sales and other teams, and analyzing campaign performance. Responsibilities include creating targeted campaigns for lead generation and brand awareness, deploying account-based marketing initiatives, and ensuring alignment with sales objectives. The ideal candidate has 5-8 years of experience in marketing, preferably in EdTech or technology, a strong understanding of the business and government sectors, and excellent communication and project management skills. Experience with SaaS solutions and managing marketing programs in the public sector is highly desirable.
Must have:
- 5-8 years marketing experience (EdTech preferred)
- Business & Government sector knowledge
- Multi-channel campaign development & execution
- Strong project management & communication skills
- Data-driven campaign optimization
- Collaboration with sales & other teams
Good to have:
- SaaS solution marketing experience
- Public sector/enterprise SaaS market experience
- Co-marketing/joint marketing experience
- Channel partner experience
5 skills required
Job Details
Description
Field Marketing Manager – Business & Government
North America
The Opportunity:
Anthology delivers education and technology solutions so that students can reach their full potential and learning institutions thrive. Our mission is to empower educators and institutions with meaningful innovation that’s simple and intelligent, inspiring student success and institutional growth.
The Power of Together is built on having a diverse and inclusive workforce. We are committed to making diversity, inclusion, and belonging a foundational part of our hiring practices and who we are as a company.
For more information about Anthology and our career opportunities, please visit www.anthology.com.
We are seeking a dynamic and results-driven Field Marketing Manager to join our global marketing team. This role will focus on driving marketing strategies and initiatives for the Business and Government sector. This is a highly collaborative and strategic position that requires a blend of creativity, analytical skills, and industry knowledge to engage clients, prospects, and stakeholders effectively. This role is ideal for a strategic and results-driven marketing professional who excels in developing multi-channel marketing programs that enhance brand awareness and drive demand. You will be responsible for creating, managing, and executing field marketing initiatives that align with business goals and drive revenue growth within these high-impact sectors.
The ideal candidate will have a background in business and or government sector and the ability to collaborate across multiple teams to drive marketing success.
Primary responsibilities will include:
- Developing and executing comprehensive field marketing strategies that cater to the unique needs of business and government sectors
- Creating targeted multi-channel campaigns to drive lead generation, brand awareness, and customer engagement across the assigned regions
- Designing and deploying innovative, data-driven campaigns, including virtual and in-person events, digital programs, and account-based marketing (ABM) initiatives
- Measuring and optimizing for maximum ROI and engagement
- Collaborating closely with the sales team to develop and execute vertical-based and account-based field marketing programs
- Ensuring marketing initiatives support sales objectives, including providing sales enablement tools and resources
- Tracking, analyzing and presenting performance metrics to assess the effectiveness of campaigns (including LinkedIn, Google, nurture, etc.) and partnerships, adjusting strategies and tactics as needed
- Planning and executing regional events, both virtual and in-person, targeting business and government audiences
- Partnering with alliances and internal teams to deliver impactful events that drive brand awareness, generate leads, and accelerate pipeline
- Collaborating with content and product marketing teams to develop high-quality assets, including whitepapers, videos, case studies, blogs, and webinars, demonstrating the benefits of our solutions
- Positioning the company as a thought leader in the education technology space, particularly for business and government clients
The Candidate:
Required skills/qualifications:
- Bachelor’s degree in Marketing, Business, or related field
- 5-8 years of experience in marketing, preferably in the EdTech or technology industries
- Strong understanding of business and government sectors, including knowledge of relevant regulations, procurement processes, and market dynamics
- Excellent project management skills with the ability to manage multiple campaigns and initiatives simultaneously
- Proven experience in developing and executing marketing strategies for SaaS solutions is highly desirable
- Exceptional communication, collaboration, and relationship-building skills
- Ability to work in a fast-paced, dynamic environment and manage multiple stakeholders
- Fluency in written and spoken English
Preferred skills/qualifications:
- Experience working with channel partners and understanding of regional market differences
- Previous experience managing marketing programs within the technology, public sector, or enterprise SaaS markets
- Experience in co-marketing or joint marketing initiatives
Pay range is $87,100 - $99,500/year depending upon experience. We use national and industry-specific survey data to assist in determining compensation. Additionally, we consider factors such as external market rate, budget for the role, and the compensation rates of current employees performing the same function. Some roles will have variable pay.
This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.
Anthology is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor.
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About The Company
Anthology delivers education and technology solutions so that students can reach their full potential and learning institutions thrive. Millions of students around the world are supported throughout their education journey via Anthology’s ecosystem of flagship SaaS solutions and supporting services, including the award-winning Blackboard® (LMS), Anthology® Student (SIS/ERP), and Anthology® Reach (CRM). Through the Power of Together, we are uniquely inspiring educators and institutions with innovation that is meaningful, simple and intelligent to help customers redefine what’s possible and create life-changing opportunities for people everywhere. www.anthology.com.
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