Lifecycle Marketing Analyst

2 Months ago • 4 Years + • Marketing • $77,000 PA - $145,000 PA

Job Summary

Job Description

The Lifecycle Marketing Analyst at AlphaSense will analyze customer data to drive engagement, retention, and growth. Responsibilities include analyzing customer journeys, reporting on campaign performance, developing customer segments, conducting A/B testing, and uncovering actionable insights using tools like SQL, Excel, and marketing automation platforms. The role requires collaborating with cross-functional teams, developing retention strategies, and implementing automated workflows. The ideal candidate will have 4+ years of experience in marketing analysis or a similar role and strong proficiency in data analysis tools.
Must have:
  • Data analysis (SQL, Excel)
  • Marketing automation (Marketo, etc.)
  • Customer segmentation
  • A/B testing
  • Campaign performance reporting
  • Cross-functional collaboration
Good to have:
  • SQL, Python, or R
  • Customer retention modeling
  • Lifecycle marketing frameworks
Perks:
  • Performance-based bonus
  • Equity
  • Generous benefits program

Job Details

Reports to: Director of Lifecycle Marketing

About AlphaSense: 

The world’s most sophisticated companies rely on AlphaSense to remove uncertainty from decision-making. With market intelligence and search built on proven AI, AlphaSense delivers insights that matter from content you can trust. Our universe of public and private content includes equity research, company filings, event transcripts, expert calls, news, trade journals, and clients’ own research content. Our platform is trusted by over 4,000 enterprise customers, including a majority of the S&P 500.

Founded in 2011, AlphaSense is headquartered in New York City with over 2,000 people across the globe and offices in the U.S., U.K., Finland, India, Singapore, Canada, and Ireland. For more information, please visit www.alpha-sense.com.

About the Role:

We are seeking a detail-oriented and data-driven Lifecycle Marketing Analyst to join our marketing team. In this role, you will be responsible for analyzing customer data and identifying key insights to drive engagement, retention, and growth throughout the customer lifecycle. You will support the development of personalized marketing strategies, optimize customer touchpoints, and measure the effectiveness of campaigns to ensure continued business success.

What You'll Do:

  • Analyze Customer Journeys: Conduct in-depth analyses of the customer lifecycle to identify patterns, behaviors, and opportunities for improvement across acquisition, onboarding, engagement, and retention phases.
  • Campaign Performance Reporting: Track and report on the effectiveness of lifecycle marketing campaigns across various channels (email, in-app, web, etc.) to optimize for key metrics such as open rates, click-through rates, and conversion rates.
  • Customer Segmentation: Develop and refine customer segments based on behaviors, demographics, and engagement levels to deliver personalized marketing messages.
  • A/B Testing & Experimentation: Design and execute A/B tests to assess the effectiveness of different marketing strategies, messaging, and content. Present findings and recommend actionable insights for future campaigns.
  • Data-Driven Insights: Analyze large datasets using tools like SQL, Excel, and marketing automation platforms (e.g., Marketo) to uncover actionable insights that inform marketing strategies.
  • Collaborate with Stakeholders: Work closely with cross-functional teams (e.g., product, sales, data science) to gather insights and align marketing efforts with overall business goals.
  • Customer Retention Strategies: Help develop and implement retention analytics to monitor lifecycle programs and show business impact of lifecycle campaigns aimed at increasing customer lifetime value (CLV) and reducing churn.
  • Marketing Automation & Personalization: Assist in the development of automated workflows and personalized marketing strategies that improve customer engagement and satisfaction.
  • Trend Analysis: Stay up-to-date on industry trends, emerging technologies, and best practices in lifecycle marketing and customer retention to bring fresh ideas to the team.

About You:

  • Bachelor’s Degree in Marketing, Business, Data Analytics, or related field.
  • 4+ years of experience in marketing analysis, lifecycle marketing, CRM, or a similar role.
  • Strong proficiency in data storage & analysis tools such as BigQuery,  Excel, SQL, and visualization tools (e.g., Tableau, Power BI).
  • Experience with marketing automation platforms like Marketo, HubSpot, Eloqua, or Salesforce Marketing Cloud.
  • Familiarity with customer segmentation and data-driven marketing techniques.
  • Excellent analytical and problem-solving skills, with an ability to turn data into actionable insights.
  • Strong communication skills with the ability to present findings and make recommendations to both technical and non-technical stakeholders.
  • Experience with A/B testing and conversion rate optimization.
  • Ability to work in a fast-paced, collaborative environment with cross-functional teams.

Preferred Qualifications:

  • Experience with SQL, Python, or R for advanced data analysis.
  • Familiarity with customer retention and churn analysis models.

Understanding of lifecycle marketing frameworks and customer journey mapping.

Base Compensation Range*:  $77,000 - $145,000

Additional Components: You may also be offered a performance-based bonus, equity, and a generous benefits program.

*For base compensation, we set standard ranges for all US-based roles based on function, level and geographic location, benchmarked against similar stage growth companies and internal comparables. In order to be compliant with local legislation, as well as to provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location. Final offer amounts are determined by multiple factors including geographic location as well as candidate experience/expertise and may vary from the amounts listed above.

Similar Jobs

NVIDIA - GPU Firmware Manager

NVIDIA

Taipei City, Taiwan (On-Site)
1 Month ago
OKX - Senior Risk Manager, (Trading, 24/7 team)

OKX

Hong Kong (On-Site)
6 Months ago
ION - Cloud Engineer Kubernetes

ION

Milan, Lombardy, Italy (Hybrid)
6 Months ago
Inworld AI - Staff / Principal AI Researcher - USA

Inworld AI

Mountain View, California, United States (Remote)
4 Months ago
Mashgin - Software Engineer, Backend

Mashgin

Palo Alto, California, United States (Hybrid)
6 Months ago
Onward Search - Web Producer (Marketing Technology)

Onward Search

Los Angeles, California, United States (Hybrid)
3 Months ago
Dun & Bradstreet - Digital Marketing Executive

Dun & Bradstreet

Mumbai, Maharashtra, India (On-Site)
6 Months ago
Inwave - Mobile Game Digital Marketing

Inwave

(On-Site)
2 Months ago
Nagarro - Associate Principal Engineer, CRM Salesforce

Nagarro

(On-Site)
5 Months ago
Miniclip - User Acquisition Team Lead

Miniclip

London, England, United Kingdom (On-Site)
4 Weeks ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

ION - Software/Artificial Intelligence Engineer - Graduate Development Program

ION

Pisa, Tuscany, Italy (Hybrid)
3 Months ago
Brillio - Senior Data Specialist- R01531001

Brillio

Bengaluru, Karnataka, India (Hybrid)
6 Months ago
Luxoft - Data Engineer for Market Data Projects (with Streamlit Expertise)

Luxoft

Mexico City, Mexico City, Mexico (Remote)
5 Months ago
ION - IT/Cyber Security Analyst

ION

London, England, United Kingdom (On-Site)
6 Months ago
Avathon - Senior IT Cloud Engineer

Avathon

Bengaluru, Karnataka, India (On-Site)
6 Months ago
Trend Micro - Backend Engineer

Trend Micro

Manila, Metro Manila, Philippines (On-Site)
16 Years ago
Phantom FX - Mid Rigging Artist

Phantom FX

Mumbai, Maharashtra, India (On-Site)
2 Months ago
DNEG - Pipeline ATD

DNEG

Chennai, Tamil Nadu, India (On-Site)
5 Months ago
ByteDance - Cloud Network Engineer

ByteDance

Ashburn, Virginia, United States (On-Site)
2 Months ago
ByteDance - AI Product Manager

ByteDance

San Jose, California, United States (On-Site)
4 Weeks ago

Get notifed when new similar jobs are uploaded

Jobs in Oregon, Remote, United States

Axon - Director of Enterprise Sales

Axon

Scottsdale, Arizona, United States (Remote)
2 Months ago
Power Integrations - Field Sales Engineer - Portland, OR

Power Integrations

United States (On-Site)
6 Months ago
Meta - Game Design Manager

Meta

San Francisco, California, United States (Remote)
5 Months ago
The Walt Disney Company - Electrician - Full Time

The Walt Disney Company

Anaheim, California, United States (On-Site)
2 Months ago
ByteDance - Software Development Engineer - Database NoSQL Graph - Seattle

ByteDance

Seattle, Washington, United States (On-Site)
5 Months ago
Corsair - Supply Chain Planner

Corsair

Milpitas, California, United States (On-Site)
4 Weeks ago
Rivos - DPA Performance Modeling - Intern

Rivos

Santa Clara, California, United States (On-Site)
6 Months ago
Fliff  Inc  - CRM Analyst

Fliff Inc

Philadelphia, Pennsylvania, United States (On-Site)
9 Months ago
ByteDance - Research Scientist, Reinforcement Learning

ByteDance

San Jose, California, United States (On-Site)
5 Months ago
Riot Games - VFX Artist II - VALORANT, Premium Content

Riot Games

United States (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Techland - Creative Marketing Director

Techland

Warsaw, Masovian Voivodeship, Poland (On-Site)
3 Months ago
Sandsoft Games - Creative Director

Sandsoft Games

Riyadh, Riyadh Province, Saudi Arabia (On-Site)
3 Months ago
Snail Games - Entertainment Brand Manager (Interactive Films)

Snail Games

Beverly Hills, California, United States (On-Site)
1 Month ago
Nintendo - Intern - Retail Marketing & Strategy

Nintendo

Redmond, Washington, United States (On-Site)
5 Months ago
Assystems - Ingénieur Mécanique H/F

Assystems

Lyon, Auvergne-Rhône-Alpes, France (On-Site)
5 Months ago
Bungie - Contract Marathon Associate Marketing Manager

Bungie

United States (Hybrid)
1 Month ago
Dosso21 Services   - Digital Marketer

Dosso21 Services

Lucknow, Uttar Pradesh, India (Hybrid)
8 Months ago
The Walt Disney Company - Manager- Growth Marketing, Performance

The Walt Disney Company

Richmond, Victoria, Australia (On-Site)
4 Weeks ago
Nintendo - Experiential Marketing Specialist

Nintendo

Redmond, Washington, United States (Hybrid)
4 Months ago
Onward Search - Marketing Campaign Manager

Onward Search

Wilmington, Delaware, United States (Hybrid)
4 Weeks ago

Get notifed when new similar jobs are uploaded

About The Company

Singapore, Singapore (On-Site)

Remote, Oregon, United States (Remote)

United Kingdom (Remote)

London, England, United Kingdom (On-Site)

London, England, United Kingdom (On-Site)

Singapore, Singapore (On-Site)

Pune, Maharashtra, India (On-Site)

New York, New York, United States (On-Site)

New York, New York, United States (Hybrid)

New York, New York, United States (Hybrid)

View All Jobs

Get notified when new jobs are added by Alpha Sense

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug