CRM Analyst
Job Summary
Job Description
CRM Analyst needed for a social sports gaming company. Must have strong analytical skills and 2+ years of CRM experience in betting or social gaming.
Must have:
- CRM experience
- Analytical skills
- Targeted campaigns
- Customer retention
Good to have:
- Braze & Optimove
- A/B testing
- Betting industry
- Compliance requirements
Perks:
- Welcoming & friendly
- Stimulating & rewarding
9 skills required
Job Details
Fliff unpacks sports gaming into social, free-to-play games for all types of sports fans. We've built a social sports gaming experience that allows users to compete for leaderboard positioning, to achieve badges and build their status within the game.
We are pioneering play-for-fun sports gaming, with our flagship social sportsbook experience that includes sweepstakes promotions and loyalty rewards. We provide sports fans with fun, engaging, and free-to-play alternatives to real money gaming.
Job Summary:
We are seeking a highly analytical and data-driven CRM Analyst to join our team in the gaming industry. The successful candidate will be responsible for analyzing customer data, developing and implementing targeted marketing campaigns, and optimizing customer retention strategies.
Responsibilities:
- Analyze customer data and behavior to identify trends, patterns, and insights, and make recommendations for targeted marketing campaigns and customer retention strategies
- Develop and implement targeted marketing campaigns across multiple channels, such as email, SMS, push notifications, and social media, to increase customer engagement and retention
- Conduct A/B testing and other experiments to optimize campaign performance and ROI, and make recommendations for improvements based on data insights
- Collaborate with other teams, such as product development and customer support, to ensure a seamless and consistent customer experience across all channels and touchpoints
- Monitor key performance metrics, such as customer lifetime value, churn rate, and engagement rate, and provide regular reports to management on performance and trends
- Identify opportunities for upselling and cross-selling, and work with other teams to develop and implement strategies to increase revenue per customer
- Stay up-to-date with industry best practices and trends in customer retention and CRM, and make recommendations for process improvements and updates to policies and procedures
- Provide support and training to other team members on CRM and customer retention-related issues, as needed
Requirements:
- Bachelor's degree in Marketing, Business, Statistics, or a related field
- 2+ years of experience in CRM and customer retention in the betting or social gaming industry or a related field
- Strong analytical skills, with the ability to analyze large volumes of customer data and develop insights and recommendations
- Knowledge of CRM platforms and tools, such as Braze and Optimove, and experience developing and implementing targeted marketing campaigns
- Excellent communication and interpersonal skills, with the ability to communicate effectively with customers, internal teams, and external partners
- Detail-oriented and organized, with the ability to manage multiple tasks and priorities in a fast-paced environment
- Ability to work independently and as part of a team, and collaborate effectively with cross-functional teams
- Proficient in Microsoft Excel and other analytical tools, with the ability to generate reports and insights from customer data
- Knowledge of betting and social gaming industry and compliance requirements is a plus
We are a multinational company with our headquarters based in Philadelphia, and offices in New York, Austin, and Sofia, Bulgaria. Wherever we are in the world, we pride ourselves on being a close-knit, focused team that is welcoming and friendly, and the work that we do is always interesting and rewarding. Wherever we are in the world, we pride ourselves on being a close-knit, focused team that is:
Welcoming and Friendly
We want to reflect the diversity of the cities we serve. By creating an inclusive culture where everyone can thrive, we’ll make Fliff better for employees and customers alike.
Lively and Creative
We respect and value each other’s ideas, experience and expertise. There is no such thing as a bad idea; only ideas that are executed and ideas that are discarded after consideration.
Stimulating and Rewarding
We know bright minds love a challenge, and we understand your desire to see your hard work pay off. We’ll make sure your daily tasks align with your career ambitions as we grow together.
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