Lead Product Marketing Manager - USA

7 Months ago • 5 Years + • Marketing

Job Details

Before jumping in on all the information about the role and what you can bring to the table, let us introduce ourselves real quick.

About us

We are Insider, a B2B SaaS company that drives growth for its clients around the world. How are we achieving this? We are the #1 AI-native platform for Customer Experience and Marketing—offers marketers a single platform to deliver unique experiences per person, drive profitable growth, and unleash peak productivity and efficiency. Our platform connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform. We’ve unlocked unicorn status following our Series D round We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by 1200+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Coca Cola, Nike, L’Oreal, Singapore Airlines, Virgin, Nestle, Nissan, Lenovo, Puma, IKEA, Allianz, Dominos, Avon, CNN, and the list goes on.
Having recently unlocked unicorn status, Insider was congratulated for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world, to achieve $200M USD in CARR (Committed Annual Recurring Revenue). Insider was named a leader in the The Forrester Wave for Cross-Channel Campaign Management 2021, and Leader in the IDC MarketScape: Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Assessment. The company has been recognized in The Top 1% of all software companies worldwide in G2’s 2024 Software Awards, and named in The Top 10 Best Software Products with the most #1 rankings alongside other software legends like Google, Zoom, and Monday.com. According to G2’s Spring’24 reports. Insider is also the #1 G2 Leader in 6+ categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and eCommerce Personalization.

When our team founded Insider, they not only sought to create a product company, but to build the most socially progressive technology community in the world. Through our corporate social responsibility initiatives like 100projects shecodes, sheleads and shemarkables, our community has committed to scaling its impact into our communities across 27+ countries, spearheading transformative projects in areas such as health, education, farming, animal rights, and increasing the proportional representation of women in STEM careers. 

Behind all these achievements, there is an exceptionally talented and passionate team across 27+ countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact. If you want to join us on this journey, just keep reading.

Are you looking to join a high-pace fast-growing global startup as a Senior Product Marketing Manager? At Insider’s Marketing team you’ll be fully responsible for the outbound marketing activities, promoting our industry-leading customer experience delivery platform built on the latest predictive, AI and machine learning technologies. You’ll be crafting our positioning and messaging, managing launch of new products, executing trainings and much more.

If you are an inspiring leader, thrive on challenges, can’t hide your ambition, believe in team success and have a hearty appetite for growth and if you are up for the challenge of your lifetime, we are looking for you. Come and join our dynamic Marketing team to create your own playground.

Our ideal Senior Product Marketing Manager is genuinely curious about new technologies, marketing trends and obsessed about new products. You will support Insider’s efforts to transform the customer experience delivery space with game-changing technologies and products.

What do we expect from this role?

    • Develop and constantly refine the positioning and messaging that differentiates Insider products in the market
    • Use customer and competitive research to create compelling use cases and differentiators for product launches and GTM
    • Own the GTM strategy for new products and feature releases in collaboration with cross-functional teams including product, sales and customer success
    • Generate research-driven content for establishing Insider’s position as a thought leader in the market and in the product space
    • Partner with the demand generation team to develop and execute campaigns that drive lead generation and customer acquisition.
    • Engage and influence Analysts in research areas relevant to Insider’s products and position Insider competitively in Magic Quadrants and Waves.
    • Conduct Product and Success webinars to engage both Prospects and Customers

Requirements

    • 5+ years of experience in Product marketing, preferably in a SaaS company
    • Experience with digital marketing or Marketing technologies is a strong plus
    • Ability to work with cross-functional teams including Product, Marketing, Sales and Customer success
    • Ability to craft compelling stories in every format including blog posts, guides and videos or webinars
    • Ability to present to internal/external C-level audience to deliver product stories and positioning
    • Strong analytical skills and experience with market research and data analysis
    • Excellent written and spoken communication skills
    • Strong technical acumen and understanding of technology products
    • Ability to manage complex initiatives with limited supervision
Is this position made for you?

Let’s talk! We’re curious bugs and can’t wait to get to know you

We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.

Please follow Insider on LinkedIn, Instagram, Youtube, and Medium!

Similar Jobs

Universally Speaking - Thai Games Tester

Universally Speaking

Community Of Madrid, Spain (On-Site)
2 Months ago
Universally Speaking - Spanish Games Tester

Universally Speaking

Community Of Madrid, Spain (On-Site)
1 Month ago
The Walt Disney Company - Pictorial Artist

The Walt Disney Company

Anaheim, California, United States (On-Site)
1 Month ago
Blinkhealth - Certified Pharmacy Technician

Blinkhealth

Chesterfield, Missouri, United States (On-Site)
2 Months ago
Wizcorp - Senior Marketing Strategist

Wizcorp

Tokyo, Japan (Hybrid)
1 Month ago
AppsFlyer - Marketing Manager

AppsFlyer

Bengaluru, Karnataka, India (On-Site)
8 Months ago
Netflix - Product Manager, Content Promotion and Distribution, Marketing Supply Chain Lead

Netflix

Los Angeles, California, United States (On-Site)
1 Month ago
Canva - Staff Data Scientist – Marketing

Canva

Sydney, New South Wales, Australia (Remote)
2 Months ago
Fliff  Inc  - User Acquisition Manager

Fliff Inc

Austin, Texas, United States (On-Site)
10 Months ago
Rush Street Interactive - VIP CRM Specialist

Rush Street Interactive

New Jersey, United States (Hybrid)
2 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Universal Music - Coordinator, eCommerce & Artist Services

Universal Music

New York, New York, United States (On-Site)
2 Months ago
Universal Music - Director, eCommerce & Artist Services

Universal Music

New York, New York, United States (On-Site)
2 Months ago
USE Insider - Technical Support Specialist - English Speaker (Hybrid)

USE Insider

İstanbul, İstanbul, Türkiye (On-Site)
7 Months ago
USE Insider - Senior Software Engineer (Backend)

USE Insider

İstanbul, İstanbul, Türkiye (Remote)
7 Months ago
Universally Speaking - Traditional Chinese Games Tester

Universally Speaking

Community Of Madrid, Spain (On-Site)
2 Months ago
Universal Music - Senior Coordinator, US Retail & Licensing

Universal Music

New York, New York, United States (On-Site)
1 Month ago
Geocaching HQ - QA Tester

Geocaching HQ

Seattle, Washington, United States (On-Site)
11 Months ago
Nextbrain - Computer Vision Engineer

Nextbrain

Bengaluru, Karnataka, India (On-Site)
6 Months ago
Playtika - Art Team Leader

Playtika

Israel (On-Site)
1 Month ago
The Walt Disney Company - Housekeeping Support

The Walt Disney Company

Kapolei, Hawaii, United States (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Jobs in United States

ByteDance - Network Engineer, Optical Long-Haul and Submarine

ByteDance

San Jose, California, United States (On-Site)
3 Months ago
Epic Games - Senior Character Concept Artist (IP)

Epic Games

Cary, North Carolina, United States (On-Site)
1 Month ago
Google - Data Center Operations Manager, Global Server Operations

Google

The Dalles, Oregon, United States (On-Site)
1 Month ago
Meta - Research Scientist Intern, Machine Perception for Input and Interaction (PhD)

Meta

Redmond, Washington, United States (On-Site)
6 Months ago
Evolution - On-Site Virtual Customer Service Representative

Evolution

Southfield, Michigan, United States (On-Site)
12 Months ago
Google - Data Analytics Sales Specialist III

Google

Austin, Texas, United States (On-Site)
1 Month ago
Infinity Ward - Expert Animation Engineer

Infinity Ward

California, United States (On-Site)
1 Month ago
PlayStation Global - Senior Visual Effects Artist

PlayStation Global

California, United States (On-Site)
2 Months ago
Intrepid Studios,  Inc  - DevOps Engineer (Kubernetes & Cloud Services)

Intrepid Studios, Inc

San Diego, California, United States (On-Site)
9 Months ago
Google - Staff Software Engineer, Machine Learning

Google

Los Angeles, California, United States (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Techland - Creative Marketing Director

Techland

Warsaw, Masovian Voivodeship, Poland (On-Site)
4 Months ago
Nintendo - Intern Forecasting & Analysis (m/f/d)

Nintendo

Frankfurt, Hessen, Germany (On-Site)
7 Months ago
Google - Account Manager, Beauty and Sports

Google

Dublin, County Dublin, Ireland (On-Site)
1 Month ago
Lingo Kids LLC - Sr. CRM Specialist

Lingo Kids LLC

Madrid, Community Of Madrid, Spain (Remote)
1 Month ago
Google - Accelerated Growth Consultant

Google

Dublin, County Dublin, Ireland (On-Site)
1 Month ago
PwC - Manager Corporate Treasury | CDI | H/F

PwC

Neuilly-sur-Seine, Île-de-France, France (On-Site)
7 Months ago
Next Level Business Services - Salesforce Business Analyst (Domain Marketing)

Next Level Business Services

Lansdale, Pennsylvania, United States (On-Site)
7 Months ago
The Walt Disney Company - Associate Manager, Marketing (CRM)

The Walt Disney Company

Hong Kong (On-Site)
6 Months ago
Netflix - Product Manager, Content Promotion and Distribution, Marketing Supply Chain Lead

Netflix

Los Angeles, California, United States (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

About The Company

New York, New York, United States (Remote)

Istanbul, İstanbul, Türkiye (Remote)

Jakarta, Jakarta, Indonesia (On-Site)

Istanbul, İstanbul, Türkiye (On-Site)

United States (On-Site)

Taipei City, Taiwan (Hybrid)

Istanbul, İstanbul, Türkiye (Remote)

Istanbul, İstanbul, Türkiye (Remote)

Istanbul, İstanbul, Türkiye (Remote)

View All Jobs

Get notified when new jobs are added by USE Insider

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug