Lead Product Marketing Manager - USA

6 Months ago • 5 Years + • Marketing

Job Details

Before jumping in on all the information about the role and what you can bring to the table, let us introduce ourselves real quick.

About us

We are Insider, a B2B SaaS company that drives growth for its clients around the world. How are we achieving this? We are the #1 AI-native platform for Customer Experience and Marketing—offers marketers a single platform to deliver unique experiences per person, drive profitable growth, and unleash peak productivity and efficiency. Our platform connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform. We’ve unlocked unicorn status following our Series D round We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by 1200+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Coca Cola, Nike, L’Oreal, Singapore Airlines, Virgin, Nestle, Nissan, Lenovo, Puma, IKEA, Allianz, Dominos, Avon, CNN, and the list goes on.
Having recently unlocked unicorn status, Insider was congratulated for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world, to achieve $200M USD in CARR (Committed Annual Recurring Revenue). Insider was named a leader in the The Forrester Wave for Cross-Channel Campaign Management 2021, and Leader in the IDC MarketScape: Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Assessment. The company has been recognized in The Top 1% of all software companies worldwide in G2’s 2024 Software Awards, and named in The Top 10 Best Software Products with the most #1 rankings alongside other software legends like Google, Zoom, and Monday.com. According to G2’s Spring’24 reports. Insider is also the #1 G2 Leader in 6+ categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and eCommerce Personalization.

When our team founded Insider, they not only sought to create a product company, but to build the most socially progressive technology community in the world. Through our corporate social responsibility initiatives like 100projects shecodes, sheleads and shemarkables, our community has committed to scaling its impact into our communities across 27+ countries, spearheading transformative projects in areas such as health, education, farming, animal rights, and increasing the proportional representation of women in STEM careers. 

Behind all these achievements, there is an exceptionally talented and passionate team across 27+ countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact. If you want to join us on this journey, just keep reading.

Are you looking to join a high-pace fast-growing global startup as a Senior Product Marketing Manager? At Insider’s Marketing team you’ll be fully responsible for the outbound marketing activities, promoting our industry-leading customer experience delivery platform built on the latest predictive, AI and machine learning technologies. You’ll be crafting our positioning and messaging, managing launch of new products, executing trainings and much more.

If you are an inspiring leader, thrive on challenges, can’t hide your ambition, believe in team success and have a hearty appetite for growth and if you are up for the challenge of your lifetime, we are looking for you. Come and join our dynamic Marketing team to create your own playground.

Our ideal Senior Product Marketing Manager is genuinely curious about new technologies, marketing trends and obsessed about new products. You will support Insider’s efforts to transform the customer experience delivery space with game-changing technologies and products.

What do we expect from this role?

    • Develop and constantly refine the positioning and messaging that differentiates Insider products in the market
    • Use customer and competitive research to create compelling use cases and differentiators for product launches and GTM
    • Own the GTM strategy for new products and feature releases in collaboration with cross-functional teams including product, sales and customer success
    • Generate research-driven content for establishing Insider’s position as a thought leader in the market and in the product space
    • Partner with the demand generation team to develop and execute campaigns that drive lead generation and customer acquisition.
    • Engage and influence Analysts in research areas relevant to Insider’s products and position Insider competitively in Magic Quadrants and Waves.
    • Conduct Product and Success webinars to engage both Prospects and Customers

Requirements

    • 5+ years of experience in Product marketing, preferably in a SaaS company
    • Experience with digital marketing or Marketing technologies is a strong plus
    • Ability to work with cross-functional teams including Product, Marketing, Sales and Customer success
    • Ability to craft compelling stories in every format including blog posts, guides and videos or webinars
    • Ability to present to internal/external C-level audience to deliver product stories and positioning
    • Strong analytical skills and experience with market research and data analysis
    • Excellent written and spoken communication skills
    • Strong technical acumen and understanding of technology products
    • Ability to manage complex initiatives with limited supervision
Is this position made for you?

Let’s talk! We’re curious bugs and can’t wait to get to know you

We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.

Please follow Insider on LinkedIn, Instagram, Youtube, and Medium!

Similar Jobs

ARVORE Immersive Experiences - Game Developer

ARVORE Immersive Experiences

São Paulo, State Of São Paulo, Brazil (Remote)
2 Weeks ago
ART2HIRE - Senior Manual QA Engineer

ART2HIRE

Limassol, Limassol, Cyprus (Hybrid)
8 Months ago
Blitz app - Director of Product

Blitz app

Los Angeles, California, United States (On-Site)
6 Months ago
Universally Speaking - Italian Games Tester

Universally Speaking

Community Of Madrid, Spain (On-Site)
1 Month ago
ARVORE Immersive Experiences - Creative Director

ARVORE Immersive Experiences

São Paulo, State Of São Paulo, Brazil (Remote)
5 Days ago
Google - Digital Marketing Strategist

Google

Gurugram, Haryana, India (On-Site)
4 Days ago
Corsair - DIY Marketing Specialist, Vietnam

Corsair

Vietnam (On-Site)
3 Weeks ago
Atomic Cartoons - Director, Marketing and Brands

Atomic Cartoons

Los Angeles, California, United States (Hybrid)
1 Month ago
Rackspace Technology - Marketing Operations Senior Manager/Lead

Rackspace Technology

Gurugram, Haryana, India (Remote)
3 Weeks ago
Google - Product Marketing Manager, Google Ad Manager Exchange Platforms

Google

New York, New York, United States (On-Site)
1 Day ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

ByteDance - Machine Learning Engineer Intern (Global E-commerce Risk Control) - 2025 Summer (MS)

ByteDance

San Jose, California, United States (On-Site)
5 Months ago
Universally Speaking - French Games Tester

Universally Speaking

Community Of Madrid, Spain (On-Site)
1 Month ago
Mellow Designs - Art Director | 5 - 7 Yrs | Branding Domain | Agency Background

Mellow Designs

Bengaluru, Karnataka, India (Hybrid)
7 Months ago
Probably Monsters - Contract QA Tester

Probably Monsters

Texas, United States (On-Site)
5 Days ago
Match Group - Product Operations Specialist

Match Group

Los Angeles, California, United States (Hybrid)
6 Months ago
Passive Logic - Technical Engineering Program Manager

Passive Logic

Salt Lake City, Utah, United States (On-Site)
6 Months ago
USE Insider - Career Revolution: Hi-Tech

USE Insider

İstanbul, İstanbul, Türkiye (On-Site)
6 Months ago
WebFX - Web Designer

WebFX

Cape Town, Western Cape, South Africa (On-Site)
3 Weeks ago
ByteDance - Video Experience Software Engineer Intern

ByteDance

San Jose, California, United States (On-Site)
1 Week ago
The Walt Disney Company - Resort Call Center Supervisor (Special Event)

The Walt Disney Company

Hong Kong (On-Site)
3 Weeks ago

Get notifed when new similar jobs are uploaded

Jobs in United States

ByteDance - Product Manager - Legal - Information Systems - San Jose

ByteDance

San Jose, California, United States (On-Site)
4 Months ago
That's No Moon - Lead Environment Concept Artist

That's No Moon

Los Angeles, California, United States (Remote)
3 Weeks ago
PlayStation Global - Sr Procedural Technical Artist

PlayStation Global

Los Angeles, California, United States (On-Site)
3 Weeks ago
Google - Staff Software Engineer, Site Reliability Engineering

Google

Pittsburgh, Pennsylvania, United States (On-Site)
4 Days ago
WebFX - Digital Media - Account Manager

WebFX

Harrisburg, Pennsylvania, United States (On-Site)
6 Months ago
ByteDance - Indirect Tax Manager - US (San Jose)

ByteDance

San Jose, California, United States (On-Site)
6 Days ago
Google - Structural Simulation Engineer

Google

Mountain View, California, United States (On-Site)
3 Days ago
Netflix - Data Engineer (L5) - Product (Device)

Netflix

United States (Remote)
5 Months ago
Netflix - Senior Revenue Accountant, Experiences

Netflix

Los Angeles, California, United States (On-Site)
2 Months ago
Meta - Production Engineer

Meta

Menlo Park, California, United States (Remote)
5 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Crunchyroll - Senior Manager, Partnership Marketing - LATAM

Crunchyroll

Mexico City, Mexico City, Mexico (On-Site)
5 Months ago
Assystems - Ingénieur Informatique Industrielle H/F

Assystems

Lyon, Auvergne-Rhône-Alpes, France (On-Site)
5 Months ago
Epic Games - Director, Creative Marketing

Epic Games

Cary, North Carolina, United States (On-Site)
1 Week ago
HoYoverse - Brand Marketing - Fresh Grad

HoYoverse

Singapore (On-Site)
2 Months ago
Mistplay - Product Marketing Manager, Principal

Mistplay

Montreal, Quebec, Canada (Hybrid)
1 Month ago
Google - Manager, gTech Ads Solutions

Google

São Paulo, State Of São Paulo, Brazil (On-Site)
4 Days ago
Assystems - Ingénieur d’études Contrôle-commande Contrôle Radioprotection H/F

Assystems

Cherbourg-en-Cotentin, Normandy, France (On-Site)
5 Months ago
WebFX - Jr. Web Marketing Specialist - Analytics Track

WebFX

Harrisburg, Pennsylvania, United States (On-Site)
6 Months ago
ByteDance - Brand Partnership Marketing (Philippines E-commerce)

ByteDance

Taguig, Metro Manila, Philippines (On-Site)
2 Months ago
Whatnot - Category Marketing Manager- France

Whatnot

London, England, United Kingdom (On-Site)
6 Months ago

Get notifed when new similar jobs are uploaded

About The Company

İstanbul, İstanbul, Türkiye (Remote)

Jakarta, Jakarta, Indonesia (On-Site)

İstanbul, İstanbul, Türkiye (On-Site)

İstanbul, İstanbul, Türkiye (On-Site)

United States (On-Site)

Taipei City, Taiwan (Hybrid)

İstanbul, İstanbul, Türkiye (Remote)

İstanbul, İstanbul, Türkiye (Remote)

İstanbul, İstanbul, Türkiye (Remote)

View All Jobs

Get notified when new jobs are added by USE Insider

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug