VP of Product Marketing
Job Summary
Job Description
Lead product marketing for Xsolla, a leader in game commerce. Drive go-to-market strategies, develop compelling messaging, and ensure solutions resonate with developers of all sizes. Requires 10+ years of experience in product marketing, preferably in the gaming industry.
Must have:
- Product Marketing
- Gaming Industry
- B2B SaaS
- Go-to-Market
Good to have:
- Blockchain Technology
- Developer Tools
- Developer Relations
- Quarterly Release
Perks:
- Flexible Time Off
- 401(k) Match
6 skills required
Job Details
We are seeking a visionary product marketing leader to drive Xsolla's product positioning, go-to-market strategies, and developer-centric messaging. This role will bridge the gap between our innovative products and our diverse game developer/publisher audience, ensuring our solutions resonate with the gaming industry's unique needs while expanding our Product-Led Growth (PLG) initiatives.
This role offers the opportunity to shape the future of game commerce and make a significant impact in the global gaming industry. The ideal candidate will combine strategic thinking, technical understanding, and a passion for gaming to drive Xsolla's growth and success, while ensuring our solutions remain accessible and valuable to developers of all sizes.
RESPONSIBILITIES
- Lead and develop a high-performing Product Marketing Management team, aligning their efforts with Xsolla's product and business goals.
- Collaborate closely with the Product Office to translate complex technical features into compelling value propositions for game developers and publishers of all sizes.
- Develop and execute go-to-market strategies for new products and features, coordinating across Product, Marketing, and Business Development teams.
- Craft and oversee the creation of developer-centric marketing content, ensuring it speaks to the needs of both indie developers and large game companies.
- Drive product positioning and messaging strategies that differentiate Xsolla in the competitive game industry landscape, emphasizing our commitment to equal access for all developers.
- Implement and oversee a metrics-driven approach to measure the impact of product marketing initiatives on adoption, retention, and revenue.
- Represent Xsolla at industry events, speaking engagements, and in media interactions to build thought leadership in the gaming space.
- Work with the Business Development team to create effective sales enablement materials and strategies that resonate with developers of all scales.
- Expand and refine Xsolla's Product-Led Growth strategy, integrating it with our existing sales-led approach to create a comprehensive growth model.
- Collaborate closely with Developer Experience teams to ensure all marketing efforts align with developer needs and preferences.
- Synthesize insights from the hundreds of game events Xsolla attends annually to inform product positioning and marketing strategies.
- Develop strategies to showcase how Xsolla's solutions can scale from individual indie developers to large game companies, emphasizing our flexibility and comprehensive offering.
- Work closely with the existing CMO and marketing team to ensure alignment between product marketing initiatives and experiential marketing, events, and release week announcements.
- Collaborate with the events team to maximize Xsolla's presence and impact at industry conferences and trade shows.
- Lead the planning and execution of quarterly release weeks, crafting compelling narratives and coordinating product announcements across all channels.
- Develop and oversee ongoing product announcements, ensuring consistent and impactful communication of new features and updates to our developer community.
- Spearhead the creation and execution of an annual developer-centric keynote/event, showcasing Xsolla's innovations and reinforcing our commitment to the developer community.
- Ensure that all marketing efforts, from large-scale events to individual product updates, consistently reflect Xsolla's developer-centric approach and value proposition.
REQUIREMENTS
- 10+ years of experience in product marketing, preferably in the gaming, software, or tech industry
- Proven track record of successfully marketing B2B SaaS or PaaS solutions to diverse audience segments
- Strong understanding of the gaming industry, game development processes, and publisher needs across various scales of operation
- Experience in developing and implementing Product-Led Growth strategies
- Experience leading and developing high-performing marketing teams
- Excellent communication skills with the ability to translate complex technical concepts into compelling narratives for both technical and non-technical audiences
- Data-driven approach to marketing with experience in marketing analytics and ROI measurement
- Strategic thinker with the ability to align marketing efforts with broader business goals and developer needs
- Experience in go-to-market strategy development and execution for new products or features
- Experience in planning and executing large-scale product launches and developer-focused events
- Proven ability to work effectively with C-level executives and across multiple departments
- Strong project management skills with the ability to coordinate complex, multi-faceted marketing initiatives
- Bachelor's degree required; MBA or advanced degree preferred
- Previous experience in a gaming, ad-tech, or fintech company
- Familiarity with blockchain technology and its applications in gaming
- Track record of successful quarterly release management and yearly keynote event planning in a tech or gaming company
- Experience marketing developer tools or platforms
- Track record of successful collaboration with Developer Experience or Developer Relations teams
Preferred Experience:
At Xsolla, we are passionate about providing a conducive environment for our team to thrive personally and professionally. Our comprehensive Benefits Program caters to the physical, mental, and emotional well-being of our full-time employees and their families. This includes 100% company-paid medical, dental, and vision plans, disability and life insurance, chiropractic coverage, flexible spending accounts, and a fully vested 401(k) retirement plan with a 4% company match from the start date.
Understanding the detrimental effects of burnout, we offer unlimited Flexible Time Off and 14 paid holidays each year. Personal and professional development is a cornerstone of our ethos at Xsolla. Each employee has a personalized career roadmap, developed in partnership with their manager, aligning individual and company goals. We support this growth through in-house training, independent study, conference attendance, and higher education opportunities.
ABOUT XSOLLA:
Xsolla is a global leader in video game commerce, established in 2005. Our mission is to simplify the complexities of global distribution, marketing, and monetization in the gaming industry. Headquartered in Los Angeles, California, with offices worldwide, we support major gaming titles and partners. Our deep commitment to gaming's blend of technology and artistry drives our continuous innovation and dedication to our partners' success.
PHYSICAL DEMANDS:
The role involves typical office activities such as sitting, standing, bending, lifting, and moving intermittently during working hours. These requirements can be met with or without reasonable accommodations. The responsibilities of this position are dynamic and may evolve to align with the organization's goals and objectives.
By submitting the following job application form, you consent to Xsolla processing your data for career-related inquiries and potential employment opportunities. We process your data in accordance with this Xsolla Privacy Notice for Job Applicants. Please direct any inquiries regarding your data privacy to careers@xsolla.com.
Longevity Opportunity Vision Enjoy the game!
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About The Company
Xsolla's video game business engine helps game developers and publishers operate more efficiently and sell more games. Serving only the video game industry, Xsolla caters to businesses from indie to enterprise, with solutions that solve the complexities of distribution, marketing, and monetization so developers, publishers, and platform partners. Our goal is to increase your audience, sales and revenue.
Headquartered in Los Angeles, with offices worldwide, Xsolla operates as a merchant and seller of record for major gaming entities like Valve, Twitch, Ubisoft, Epic Games, and PUBG Corporation.
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