Product Marketing Manager

You will also drive product launches, build market awareness through extensive competitive intelligence and understanding of market trends, enable our GTM teams, create strategic content, and help generate demand for JustCall, as well as other SaaS Labs products.

You’re a natural collaborator and a fantastic writer because you’ll be partnering closely with our brand, content, and growth teams on product messaging, demand generation campaigns, and sales enablement.

Key Responsibilities:

• Own the GTM strategy and execution for our suite of products and track relevant metrics in partnership with the Product team
• Develop and refine the positioning and messaging for our products, ensuring they stand out in a competitive market. Collaborate closely with product management to align marketing strategies with product roadmaps and launches.
• Research the market, share competitive intelligence, and build battle cards, pitch decks, and one-pagers required to support pipeline growth and drive conversions
• Own the process of gathering and analyzing customer feedback, and market and competitive data to inform product development and marketing strategies. Utilize insights to create compelling, data-driven narratives that drive engagement and adoption
• Create and oversee the creation of compelling content such as product pages, blogs, videos, and articles to support feature launches and demand generation campaigns
• Own product positioning across channels including review sites, marketplace listings, social posts, interactive product tours, short videos, email campaigns, and internal documentation
• Track, analyze, and report on the performance and impact of marketing campaigns to executive leadership, with continuous improvement recommendations

Qualifications:

• 5+ years of experience in global SaaS marketing for SMB and mid-market businesses.
• Bachelor's degree in Journalism, Communications, Marketing, or a related field.
• Excellent storytelling, writing, editing, and proofreading skills

Skills:

• You are a customer-obsessed marketer who demonstrates a deep, data-based understanding of the user to advocate effectively for their needs across the business
• You are an exceptional communicator (written, verbal, and visual) who builds rapport with internal collaborators and customers
• You craft high-quality, plagiarism-free content that fuels both customer acquisition and adoption.
• You also follow popular culture and understand American/Global cultural references
• You prefer a "test and learn" approach to continuously optimize marketing campaigns, including A/B testing, segmentation analysis, and performance tracking
• You have an entrepreneurial approach and passion, a sense of urgency, and an ability to drive meaningful change in the industry

Benefits/Perks:

• Opportunity to work and collaborate with a global team spread across 6 countries
• Routine hackathons and learning boot camps to promote knowledge sharing

About SaaS Labs

SaaS Labs is a global SaaS company powering Sales and Support teams of over 7000 growing businesses with its software ecosystem focused on automation, productivity, and collaboration. One of the fastest-growing companies in India, SaaS Labs is backed by leading investors such as Peak XV Partners, Base10 Partners, and Eight Roads. Currently, our portfolio of products includes JustCall (Contact Center Software), Helpwise (Shared Inbox), Dialworks (Sales Readiness Platform), EasyCalendar (Scheduling Software), CallPage (Callback Automation), Atolia (Collaborative Workspace), and CallRoot (Call Tracking and Analytics).

SaaS Labs is a diverse international team of passionate problem solvers. With innovation, experimentation, and customer obsession at the heart of its ethos, the company has been honored with 30+ innovation awards including the coveted Deloitte Technology Fast 50 and FT High Growth Companies (Asia Pacific).

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