Partnerships Manager

Description

• Utilise your established network of partner contacts and identify and develop new innovative partnership opportunities aligned with global brand strategy; craft creative campaigns that reach and engage target audiences. 
• Drive partner engagement by understanding and managing partner category, motivation, and goals, and finding scalable ways to regularly engage and excite partners whilst driving value for SEGA.
• Have a deep understanding of our brand, competitive landscape, entertainment space, audience needs, and the role of partners in driving success over the long term.
• Collaborate and innovate with internal teams and distribution partners globally – Brand, PR, Community, Product Marketing, Licensing, Mobile, Product Development and other stakeholders to maximise the opportunity for SEGA, Sonic and our partner ecosystem; provide valuable input into the ongoing growth of the brand.
• Deliver inspiring presentations, with creative ideas; Prepare for and lead pitch meetings with partners; ensure timely follow-up and effective project management, balancing opportunities, and team resources.
• Negotiate contracts, deal points and agreements with partners and clients – securing the best deal.
• Develop and execute creative, high-quality partnership marketing plans to maximise audience engagement. Manage multiple projects closely with the goal of managing to completion and meeting deadlines.
• Stay up to date with industry trends and developments – demonstrate creative innovation.
• Monitor and analyse performance metrics of partnerships and establish KPIs internally and with partners to track results against KPIs.
• Provide regular reports on partnership and client performance to both partners and internal teams.

• Significant experience in a partnership/licensing/brand-building role with world-class brands and organisations; active contacts within the space.
• Exceptional oral and written communication skills, with strong interpersonal skills and the ability to articulate a vision to various audiences.
• Proven track record of delivering integrated, multi-territory cutting-edge marketing plans to a high standard, hitting planned dates.
• Strong familiarity with partner/promotions landscape and possess a creative eye for detail.
• Ability to build business cases to support initiatives and focus on KPI / ROI metrics.
• Critical thinking skills and strong business acumen, with the ability to integrate long-term strategies into daily decisions and executions.
• Innovative leader showcasing the drive to take the initiative.
• Detail oriented & highly organised, possess good time management skills and be able to multi-task & prioritise in a dynamic environment.
• Ability to leverage facts and data to influence large groups towards unified decisions.
• Proficient in PowerPoint and Excel. Adobe Creative Suite and experience of the game industry/licensing and creative design process are highly desired.
• Interest in and passion for video games or entertainment is preferred. Playing experience and knowledge of Sonic and other SEGA titles, a plus.
• Cultural sensitivity and understanding of the variety of EMEA markets. Proficiency in French, Spanish, German or another European language desired. 

1. 30-minute MS teams interview – Recruiter (SEGA Europe)
2. 30-minute MS teams interview – Senior Partnerships Manager EMEA (Transmedia West)
3. 60-minute MS team interview – Senior Licensing Manager, Hardlines (Transmedia West), Senior Product Marketing Manager (SEGA Europe)
4. 30-minute MS teams interview – Senior Marketing Director (Transmedia West)