Performance Marketing Manager

Job Title: Performance Marketing Manager

Job Location: New Delhi, East of Kailash

Experience: 2-4 Years

Job Description:

The ideal candidate will possess a deep understanding of Mobile Measurement Partners (MMP), a proven track record in third-party Software as a Service (SaaS) platforms, experience on the advertiser side, and strong connections within the advertising network landscape. As a Performance Marketing Manager, you will be responsible for setting up and managing campaigns, overseeing integrations, and ensuring optimal performance for our clients.

Responsibilities:

MMP Expertise & SaaS Platform Management:

• Demonstrate a strong understanding of Mobile Measurement Partners (MMP) and leverage this knowledge to enhance campaign tracking and measurement
• Utilize expertise in third-party SaaS platforms to streamline processes, enhance efficiency, and provide clients with valuable insights

Campaign Strategy and Implementation:

• Work closely with clients to define campaign strategies that align with their marketing objectives
• Work with external publishers to optimize delivery of campaigns
• Work on CPI and CPR and optimize the performance to CPA- from the campaign setup until validation process
• Set up and launch advertising campaigns, ensuring proper configuration and optimization for maximum performance
• Oversee the integration process, ensuring seamless connectivity between our platform and client systems
• Troubleshoot and resolve any integration issues to minimize downtime and maximize efficiency

Client Relationship Management:

• Develop and maintain strong relationships with clients to understand their business objectives and goals
• Act as the main point of contact for clients, addressing inquiries, and providing regular updates on campaign performance
• Utilize negotiation skills to secure favorable terms with partners and navigate objections effectively
• Work collaboratively to address partner concerns and ensure successful partnerships
• Collaborate with internal teams, including sales and marketing, to ensure a cohesive and effective client experience

Performance Analysis and Reporting:

• Monitor campaign performance, analyze data, and provide insights to clients for ongoing optimization
• Prepare regular performance reports, highlighting key metrics and recommended improvements

Ad Network Relationships:

• Leverage existing connections within the ad network landscape to negotiate favorable terms and secure premium placements
• Explore and establish new partnerships to expand our network reach

Requirements & Qualifications:

• Experience in Designing, building, and maintaining the client’s brand presence across digital platforms, extending beyond social media
• Experience in Planning and executing all brand-related campaigns across various channels like social media, e-mail, search, and display advertising campaigns
• Proven expertise in using AppsFlyer and Firebase for campaign tracking and optimization
• Proven work experience of minimum 3-5 years with leading brands and/or agencies
• 3+ years of relevant work experience in the field of digital ad-network
• Strong understanding and experience in driving Mobile App marketing
• Exceptional communication skills, especially in English for client interactions
• In-depth knowledge of metrics, trackers, traffic sources, market players, and performance marketing features
• Stress-resistant individual with excellent multitasking and prioritization skills

Interview Process:

1) Basic Screening Round by HR Team

2) Technical Knowledge Round(s)

3) HR Head Round

4) Founder's Round (In- Office)

Employee Benefits:

• Health Insurance: We offer comprehensive health insurance coverage to ensure our employees have access to quality healthcare when they need it most.
• Gratuity: We believe in recognizing the hard work and dedication of our employees. That's why we provide gratuity benefits to show our appreciation for their contributions.
• Hybrid Work Model: Embracing flexibility, we offer a hybrid work model where employees can enjoy the best of both worlds. With four days in the office and one day working from home, we empower our team to achieve work-life balance while maintaining productivity and collaboration.

About Rooter:

Rooter is India’s largest gaming and Esports content platform with ~17 Mn Monthly Active Users and ~1.5 Mn Daily Active Users. It offers Live streaming, videos and shorts, allowing users to watch and stream a variety of games, participate in live chats, and engage with a community of gamers. All popular games such as Free Fire, GTA V and BGMI etc. are featured on Rooter. Home to the largest community of gamers in India, the platform also hosts a marketplace allowing users to purchase any digital or gaming currency, thereby providing the complete user experience for a gamer for their content and commerce needs. Rooter is positioned as the Twitch for mobile gaming markets and has already launched in Indonesia besides India and few neighboring countries.

Rooter already has more than 90 Mn installs and is on track to capture the mobile gaming market across developing economies. Rooter’s revenue grew 16% in FY24 while reducing burn by 50% from previous fiscal. Rooter is on course to be monthly cash positive in next 3 quarters. Besides monetisation from Brands,. Rooter also recently launched its user monetization models and has crossed $150k monthly transactions.

Rooter has raised $35mn in primary capital ($45mn overall including secondary, debt) from investors like Lightbox Ventures, March Gaming, Paytm, IeAD (Adidas Family office), ADvantage, Redwood Partners (Korea), Trifecta Capital and many others.

Rooter is the most attractive and sought after gaming company in India, having come out as the leader and only player in an extremely competitive market of 9 players back in 2020. The next few years for the company are very exciting as it scales revenue, expands globally and crosses 100mn users.

Website: https://web.rooter.gg/

LinkedIn: https://www.linkedin.com/company/hello-rooter/

Check out our Product : https://play.google.com/store/apps/details?id=com.threesixteen.app&hl=en_IN&gl=US