Senior Marketing Manager

Find a job that lets your imagination run wild! 
WildBrain is made up of a team of innovators and creators who bring industry-leading kids’ content and brands to families globally. We inspire imagination, put creativity first and believe in the power of storytelling. We are constantly connecting the powers of our global team, making WildBrain a collaborative, openminded and passionate environment to work in.  To work at WildBrain means you get to create stories that lets imaginations run wild. Join our team today and make us part of your story!  

About the job/role

Reporting to the VP, of China, the Senior Marketing Manager will be involving in managing the strategic communication with stakeholders and manages the marketing budget. The responsibilities include developing and executing marketing events optimizing initiatives and creating social media strategies. This role requires the individual to stay updated on industry trends and leading a marketing team to meet the company objectives.

• Build and maintain strategic communication and coordination with key internal and external stakeholders especially with licensors of representation.
• Build and allocate marketing budget and other resources to ensure maximum cost-efficiency.
• Lead and update a marketing events calendar in a timely and efficient manner in line with CP, content, brand objectives.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly to ensure alignment with company goals and manage the associated vendors and agencies.
• Develop social media strategy, plan, and monitor the implementation with the retainers to ensure the effectiveness and control the budget. Knowledgeable with operation with Douyin, Little Red Book, Weibo and WeChat in particular.
• Develop and implement online and offline consumer activations in the forms of road show, shopping mall events, pop-up store events, online promotion by synergizing resources from licensees.
• Plan and implement B2B events including but not limited to trade show, franchise summit.
• Stay up to date with shifting industry trends, audience demographics and expectations, and key stakeholders’ requirements.
• Manage a marketing team to implement and ensure the timely deliverables in line with company goals and business objectives

• 5+ years of marketing experience with international consumer product brands, IP related experience is a plus.
• Track record of social media campaign accomplishments with the sophisticated connection of the partners esp. with Douyin, Little Red Book
• Strong interpersonal communication and negotiation skills esp. with management-level personnel
• Thrive in matrix environments and adept at influencing and coordinating with different stakeholders
• Proficiency in English and Mandarin is required due to business needs

What We Offer 

Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. Some of the perks we have are private health insurance, income protection, gym subsidies, employee share programs and flexible working.

Our Commitment  

Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required. 

About WildBrain:  a parent company of Wildbrain CPLG

At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360° IP management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands with kids and families around the world. With approximately 13,000 half-hours of filmed entertainment in our library—one of the world’s most extensive—we are home to such treasured franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Caillou, Inspector Gadget and Degrassi. WildBrain’s mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart.  

Our studios produce such award-winning series as The Snoopy Show; Snoopy in Space; Strawberry Shortcake: Berry in the Big City; Sonic Prime; Chip and Potato; Teletubbies Let's Go! and many more. Enjoyed in more than 150 countries on over 500 platforms, our content is everywhere kids and families view entertainment, including YouTube, where our network has garnered over 1 trillion minutes of watch time. Our television group owns and operates some of Canada’s most-viewed family entertainment channels. WildBrain CPLG, our leading consumer-products and location-based entertainment agency, represents our owned and partner properties in every major territory worldwide.   

WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.