Senior Paid Social Manager

The purpose of this role is to lead and manage the implementation and execution of Paid Social campaigns and strategies and the day-to-day communication with clients to help achieve their goals.

Job Description:

Purpose of the Role 

The Paid Social Senior Manager will be responsible for planning, implementing, and optimising paid social campaigns across various platforms to meet client objectives. This role requires a strategic thinker with strong analytical skills, exceptional attention to detail, a passion for delivering outstanding results, alongside experience owning client relationships & overseeing and managing a team. 

Key Responsibilities 

• Develops account strategy in partnership with client and Paid Social Director and is accountable for the execution of strategy and achievement of KPIs for complex, international brands.

• Responsible for the operational success of accounts, ensures deliverables are met on time and on budget 

• Owns and manages the client relationship, being the go-to day-to-day contact & leading the strategic thinking for the account.

• Manages all day-to-day efforts and is the primary day-to-day SME voice to the client. Take an active role in leading weekly team statuses, delegating tasks and deadlines to other team members, and contributing to internal leadership projects.

• Plans accounts and growth opportunities, working closely with the Account Directors 

• Builds strong relationships across Client Services and other channel teams 

• Ensure account processes are upheld through rigorous QA and identify areas for improvement.

• Pursue opportunities to work and integrate social with broader planning efforts.

• Excel in coaching and retaining team members, developing their tactical and account management skills, including insight writing. Develop direct reports during 1:1s, providing regular feedback

• Support the development and documentation of best practices for campaign management.

Key Skills 

• Strong experience in executing and planning paid social campaigns, preferably in an agency or client-facing environment, and with multi-million-pound budgets.

• Experience Managing a team

• Proficiency in managing and planning both brand & performance campaigns across various paid social platforms, including but not limited to Meta, TikTok, Snapchat and Pinterest 

• Strong understanding of, and the ability to articulate well, paid social principles, best practices, and industry trends 

• Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions. Experience presenting these findings to a variety of audiences with varying levels of complexity.

• Exceptional communication and interpersonal skills, with the ability to effectively interact with clients and internal teams 

• Proven track record of delivering successful paid social campaigns and achieving key performance metrics (e.g., ROAS, CTR, CPA) 

• Desired experience with marketing partners, such as Smartly 

Location:

London

Brand:

Dentsu Media

Time Type:

Full time

Contract Type:

Permanent