Web Analytics and Optimization / Webアナリティクスリーダー

4 Months ago • 4-8 Years • Data Analyst

Job Summary

Job Description

Job Details

Web Analytics and Optimization / Webアナリティクスリーダー

Description -

Web Analytics Lead

HPは、データ分析と実験を通じてビジネスを最適化することに情熱を持つ経験豊富なWebアナリティクスリーダーを求めています。

Webアナリティクスリーダーとして、国内外のチームを横断的に連携し、さまざまなプラットフォームやチャネルでのパフォーマンスを最適化します。

A/Bテスト、多変量分析、マルチアームドバンディット最適化、強化学習、因果推論の原則、新興のアプリケーションへの統計的手法など、証明された専門知識を求めています。

担当業務:

- Google AnalyticsやAdobe Analyticsなどのウェブアナリティクスツールに精通し、データウェアハウス、ビスタルール、セグメントなどの高度な機能にも精通している

- ステークホルダーとの目標設定およびKPI識別に関する議論をリードし、コンバージョン率、直帰率、訪問あたり収益、粗利益、広告費対効果率などの指標に焦点を当てます。

- A/Bテストや実験・パーソナライゼーションプログラムの分析を推進します。

- Tableau、Power BI、Lookerなどのツールを使用して、異なるシステムからの大規模なデータセットを統合し、包括的な顧客の洞察を提供します。

- 有料検索、SEO、ソーシャルメディア、電子メールなどの需要生成チャネルの実践的な使用

- ウェブサイトのタグの評価およびビジネスニーズをサポートするための要件定義

- 分析結果に基づいてマーケティング戦略を提示し、推進

- 属性モデルを解釈し、マルチタッチ分析のために顧客のジャーニー洞察を活用

必要な経験:

- ビジネス英語、流暢な日本語

- データサイエンスまたは関連分野でのアカデミックなバックグラウンドがある方尚可

- Adobe AnalyticsやGoogle Analyticsなどのウェブアナリティクスツールに対する専門知識。

- ExcelまたはTableau/Looker/PowerBiなどのBIツールでダッシュボードを作成できる能力。

- 最大価値の最大化に焦点を当てた需要生成および広告プラットフォームの理解があることが望ましい。

- ROAS最大化のためのマルチタッチ属性モデリングの経験があれば尚良いです。

【提出書類】

職務系列記書(日英)、履歴書(写真不要)

Job Description

HP is seeking a proven web analytics leader who is passionate about optimizing the business through the intersection of data and experimentation. As a Web Analytics Lead, you will partner cross-functionally and optimize performance across multiple platform and channels by bringing insights. We are seeking proven expertise including but not limited to, A/B testing, multivariate, multi-armed bandit optimization and reinforcement learning, principles of causal inference, and statistical techniques to new and emerging applications. 

Responsibilities:  

  • Proficient with web analytics tools such as Google Analytics and Adobe Analytics with expertise in advance features and functionality (i.e. data warehouse, vista rules, segments, etc) 
  • Lead discussions on goal setting and KPI identification with stakeholders focusing on metrics such as Conversion Rate, Bounce Rate, Revenue Per Visit, Gross Margin, Return on Ad Spent & etc.
  •  Drives the analysis of a/b testing and the experimentation and personalization program
  • proven track record of Synthesizing & Analysing large data sets from disparate systems and joining them to tell the full customer story using tools like Tableau, Power BI, Looker, etc.
  • Solid understanding of demand generation channels such as paid search, SEO, Social media, email and others
  • Master at evaluating website tags and document requirements to support business needs 
  • Presents and recommends go-to-market actions based on analytical findings to senior leaders 
  • Ability to interpret attribution models and use customer journeys insights for multi-touch analysis  

Education and Experience Required:  

  • Fluency in Japanese
  • BA or BS in Data Science or related field;
  • Expert knowledge of web analytics tools such as Adobe Analytics or Google Analytics
  • Ability to create dashboards in excel or Bi tools such as Tableau/ Looker or PowerBi
  • Understanding of Demand generation and ad platforms with a focus on maximizing value is preferred.
  • Multi-touch attribution modeling for ROAS maximization is a plus

#LI-Post

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (Japan)

Travel -

Relocation -

Equal Opportunity Employer (EEO)

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

If you’d like more information about HP’s EEO Policy or your EEO rights as an applicant under the law, please click here: Equal Employment Opportunity is the Law Equal Employment Opportunity is the Law – Supplement

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Our vision is to create a world where innovation drives extraordinary contributions to humanity. This vision guides everything we do, how we do it, and why we do it.

Our technology – a product and service portfolio of personal systems, printers, and 3D printing solutions – was created to inspire our vision and we are doing everything in our power across climate action, human rights, and digital equity to make it so.

We believe thoughtful ideas can come from anyone, anywhere, at any time. And all it takes is one to change the world.

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