Senior SEO Analyst
About the job
SummaryBy Outscal
Description
About LegalZoom
In an effort to foster a better work-life balance, LegalZoom is committed to a remote-first work environment. Our Austin, Beaverton, Frisco, LA Metro, and SF Bay Area offices allow our Zoomers to collaborate with teammates and offer special onsite events, lunches, and more.
This position will be in our SF Bay Area, LA Metro, or Austin, TX location
Overview
As an SEO Analyst, you will manage and optimize search engine marketing campaigns across both Google and Bing. You will be responsible for analyzing data, identifying trends and insights, and continuously improving the performance of campaigns to meet goals and objectives.
You will
● Develop optimization strategies that increase the LegalZoom search engine results rankings
● Execute tests, collect and analyze data and results, identify trends and insights in order to achieve search visibility
● Partner hand-in-hand with the SEO team, editorial team, SEM team, Product and PMM to understand priorities and drive growth
● Work with editorial and marketing teams to drive SEO in content creation and content marketing
● Research and implement search engine optimization recommendations - across different content types
● Create and execute internal linking strategy
● Determine measurable goals that demonstrate improvement in marketing efforts
● Closely collaborate with web development team to ensure SEO best practices are properly followed throughout website content
● Perform ongoing keyword research, discovery and optimization for new SEO keywords to use throughout LZ.com and marketing materials
● Deliver keyword research, briefs, copy optimizations and maintain content master pipeline
● Train writers on SEO best practices
You have
● Bachelor's degree in marketing, statistics, or a related field.
● 4+ years of experience in search engine optimization
● Strong analytical skills and ability to interpret data to make informed decisions and recommendations.
● Excellent communication skills and ability to present data and insights to internal stakeholders.
● Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
● Experience with Google’s services, including Analytics, Ads and Search Console
● Demonstrated understanding and deployment of EEAT / helpful content update implications
● A functional understanding of HTML and CSS
● The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, CWV, and related skills
● Understanding nuances between broad/head-term SEO while also building an effective and long-tail search strategy
● A deep understanding of mobile strategy and how it relates to SEO
● Experience in building inbound organic search traffic and improving SERPs
● A background in creating reports highlighting pertinent SEO data and search performance
● An up-to-date, working knowledge of current, past, and future trends in the SEO industry
LegalZoom is a remote-first company and the national range for this role is ($104,600- $135,650). Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.
● Medical, Dental, Vision Insurance
● 401k, With Matching Contributions
● Paid Time Off
● Health Savings Account (HSA)
● Flexible Spending Account (FSA)
● Short-Term/Long-Term Disability Insurance
● Plus other wellness benefits to include:
○ Fertility
○ Mental Health
○ One Medical
○ Fringe lifestyle benefits up to $250
