Assistant Manager - Influencer Marketing

Social Current is a neo-digital marketing agency that believes in the power of social and digital media and lives by it 24x7, 365 days. Founded in 2022, by Rahul Ghosh, a PR and Influencer Marketing specialist, Social Current is a new age digital marketing solution provider that comes with a rich expertise in the vast world of social and digital media, right from strategizing to offering consultancy and executing digital campaigns.

Roles & Responsibilities

Planning & Strategy:

• Build a strategic plan for time management each week to foster effective use of time and achieve monthly, quarterly and annual KPIs
• Crisis mitigation
• Developing and maintaining client relationships
• Present plans & briefs to internal & external stakeholders

Creator Management:

• Manage creator communication, including but not limited to content creation, calendar management and business outreach
• Develop innovative and creative strategies for marketing campaigns

Campaign Management:

• Execution of marketing campaigns, ensuring campaign KPIs and deliverables alignment with brand objectives
• Reporting & Analysis - Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization
• Troubleshooting & problem solving

Team Management:

• Oversee the managing associates & ensuring effective workflow
• Provide mentorship & professional development opportunities for team members to foster growth & skill enhancement

Skills Required

• Minimum 3.5 years of experience in influencer marketing or a similar role
• Possess strong written and verbal communication skills
• Experience in campaign planning; creative thinker with the ability to develop innovative marketing strategies
• Strong project management skills with the ability to manage multiple campaigns simultaneously
• Sound knowledge and understanding of social media dashboards and analytics; have a proven ability to analyze data and think critically
• Proficiency in Microsoft Office Suite and other relevant software applications