STUDIO CREATIVE DIRECTOR FOR MARKETING

4 Months ago • 10 Years + • Marketing

Job Summary

Job Description

The Studio Creative Director for Marketing at Guerrilla Games leads the creative vision for the Horizon franchise's marketing and licensing opportunities. This role requires exceptional creative and strategic thinking, managing a talented team to deliver innovative and cohesive marketing content resonating with global players. Responsibilities include leading creative development from concept to execution, collaborating with internal stakeholders, ensuring content innovation and cohesion, fostering team collaboration and a dynamic creative culture, managing freelancers and agencies, and working closely with internal departments. The ideal candidate possesses over 10 years of experience in creative marketing leadership, preferably in gaming, with a proven ability to direct world-class marketing materials and mentor creative teams.
Must have:
  • 10+ years creative leadership in marketing (gaming preferred)
  • Proven ability to direct high-quality marketing content
  • Experience mentoring and leading creative teams
  • Excellent communication and collaboration skills
  • Strategic thinking and data-driven approach
Good to have:
  • Deep understanding of AAA game marketing
  • Portfolio showcasing innovative marketing campaigns
Perks:
  • Relocation and immigration support

Job Details

The Studio Creative Director for Marketing is responsible for the creative vision for exceptional marketing and licensing opportunities across our Horizon franchise. This role demands not only a high degree of creative and strategic thinking, but also the ability to inspire and manage a talented team, ensuring the delivery of innovative and cohesive marketing content that resonate with players globally.

WHAT YOU WILL DO

  • Lead the creative development process for various marketing and licensing content, from conceptualization to execution, setting industry-leading standards for creativity and impact.
  • Collaborate with internal stakeholders and SIE Marketing to craft a visionary marketing strategy for our franchise, with a strong narrative and visual identity.
  • Ensure that all marketing and licensing content is innovative, cohesive, and effectively communicates the essence of our franchise to the intended audience.
  • Foster collaboration across key teams and stakeholders to align creative initiatives with overall business goals.
  • Foster a dynamic and innovative creative culture within the team by encouraging experimentation and risk-taking, while mentoring staff to ensure artistic growth and adherence to the highest standards of creative excellence.
  • Provide creative direction to a multi-skilled team fostering a collaborative and innovative work environment.
  • Establish and maintain a network of high-quality freelancers, vendors, and creative agencies to support diverse marketing projects.
  • Work closely with internal department directors in art, animation, design, Narrative and cinematics, as well as the Franchise Marketing Production team, to ensure seamless integration and execution of marketing strategies and creative output.

WHO YOU ARE

  • Over 10 years of experience in a creative leadership role within the marketing sector, preferably in the gaming industry.
  • A proven ability to direct world-class marketing trailers and/or linear animated content.
  • Demonstrated success demonstrated success of providing creative direction throughout marketing campaigns or with a focused, data-driven, and marketing-informed approach?
  • Proven track record of directing and mentoring creative teams and fostering an innovative work culture.
  • Excellent collaboration and communication skills, with the ability to lead cross-functional teams and manage relationships with a variety of internal and external stakeholders.

Plusses

  • Deep understanding of the gaming industry, particularly with experience in AAA title marketing.
  • Strategic thinker with a portfolio showcasing innovative marketing campaigns and brand development.

INTERESTED?

If you think you’re up for the challenge, we’d love to hear from you! You can apply by hitting the “apply now” button. Be sure to submit your CV and a motivation letter - we like getting some insight into your reasons for applying to Guerrilla.

Please note: This position is based in our studio in the heart of Amsterdam. Guerrilla offers relocation and immigration support.

 

At Guerrilla, we believe that our team’s varied backgrounds, experiences, and perspectives help us create games that resonate with a diverse audience.

As an equal opportunities employer, we strive to create an inclusive environment, empower employees and embrace diversity.

We encourage everyone to respond as we consider all candidates on the basis of their merit, unique strengths, and perspectives they will bring to the role.

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About The Company

As one of Europe's leading game development studios, Guerrilla has continually pushed the boundaries of technical and artistic excellence since its inception in 2003. Today, the studio employs 400 professionals from 25 different nationalities. Guerrilla’s state-of-the-art offices are located in the cultural and historical heart of Amsterdam, The Netherlands — a great place to work and play.


Guerrilla was founded as the result of a merger between three smaller Dutch studios: Lost Boys Games, Orange Games and Digital Infinity. In 2005, it was acquired by Sony Interactive Entertainment after the release of Killzone on PlayStation 2. In the decade that followed, Guerrilla expanded Killzone into a successful franchise with a handheld spin-off and three sequels.


Guerrilla's next title, released for PlayStation 4 in 2017 and for PC in 2020, is the critically and popularly acclaimed open world action-RPG Horizon Zero Dawn. The studio released its sequel Horizon Forbidden West in February 2022, with the Burning Shores expansion in 2023. This year, Guerrilla also released the PSVR2 title, Horizon Call of the Mountain.

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