Senior Overseas Channel Marketing Manager - Anime/Manga

1 Month ago • 3 Years + • Marketing

Job Summary

Job Description

As a Senior Overseas Channel Marketing Manager specializing in the Anime/Manga (二次元) market, you'll drive user growth for Level Infinite's games. Responsibilities include user growth strategies, overseeing ad campaigns, creating engaging content, analyzing data, and exploring innovative marketing approaches across platforms like Google and Facebook. You'll need proven experience in overseas game marketing, creative content development, and data analysis, along with fluency in English. The role requires expertise in utilizing MMP tools and channel APIs for campaign optimization and a strong understanding of the Anime/Manga game market.
Must have:
  • 3+ years in overseas game marketing
  • Experience with Google, Facebook ads
  • Content creation & marketing skills
  • Data analysis & MMP tool expertise
  • Fluent English
Good to have:
  • Experience with other small languages
  • Anime/Manga game marketing expertise

Job Details

团队介绍

Level Infinite 是腾讯旗下国际游戏业务品牌,致力为全球玩家带来充满乐趣、原汁原味的游戏体验,让玩家随时随地进入游戏世界;并通过打造包容、互通、便捷的玩家社区,促进分享交流。

Level Infinite为合作工作室提供一系列支持及服务,助力其释放产品潜能。

Level Infinite发行产品包括《PUBG MOBILE》、《Goddess of Victory: NIKKE 》《Honor of King》等热门游戏,并与合作工作室联手推出了来自Fatshark的《战锤40K:暗潮》、Funcom的《沙丘:觉醒》、Inflexion Studios的《夜莺》在内多款产品。

想进一步了解Level Infinite,请访问www.levelinfinite.com,并在Twitter、Facebook、Instagram和Youtube上关注我们的官方账号。

岗位职责

1.负责二次元类游戏产品在海外区域市场的用户增长,广告投放及创意内容制作的相关工作; 

2.具备相关产品品类的渠道推广经验,作为模块负责进行用户增长策略制定和投放落地,对用户增长目标和推广效率负责; 

3.具备素材内容及创意工作经验,通过创意制作和内容营销提升增长效率,拓展增长路径,进行营销资源整合及推广后效果提升;

4.业务数据分析及创新探索,基于数据导向,配合算法及内容优化,结合海外广告渠道特性,推动业务目标突破。 

岗位要求

1.三年以上海内外游戏渠道投放及用户增长相关工作经验,具备二次元游戏推广经验更佳; 

2.熟悉海外如Google,Facebook等用户增长渠道,具备一手的渠道投放和优化经验; 

3.内容创意能力,具有海外应用/游戏创意及落地或者国内游戏创意营销经验; 

4.数据思维导向,具有数据数据分析经验和能力,熟悉海外MMP工具和渠道API; 

5.英语流利,可以作为工作语言,有其他小语种能力更佳。

腾讯致力于提供平等就业机会

在腾讯,我们始终秉承平等就业机会的原则,致力于为每一位员工打造公平、包容的工作环境。我们坚信,多元的声音能够激发出无限的创新活力,推动我们为用户和社会提供更优质的服务。我们用心营造一个充满支持与激励的氛围,帮助每一位员工找到属于自己的舞台,以实现个人及共同的发展目标。

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About The Company

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world.


Founded in 1998 with its headquarters in Shenzhen, China, Tencent's guiding principle is to use technology for good. Our communication and social services connect more than one billion people around the world, helping them to keep in touch with friends and family, access transportation, pay for daily necessities, and even be entertained.


Tencent also publishes some of the world's most popular video games and other high-quality digital content, enriching interactive entertainment experiences for people around the globe.


Tencent also offers a range of services such as cloud computing, advertising, FinTech, and other enterprise services to support our clients' digital transformation and business growth.


Tencent has been listed on the Stock Exchange of Hong Kong since 2004.

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