Responsibilities
About ByteDance
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
Why Join Us
Creation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible.
Together, we inspire creativity and enrich life - a mission we aim towards achieving every day.
To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At ByteDance, we create together and grow together. That's how we drive impact - for ourselves, our company, and the users we serve.
Join us.
ByteDance is a part of a global internet technology group operating a range of content platforms, including TikTok, that inform, educate, entertain and inspire people across languages, cultures and geographies.
Team Introduction
Our Client Solutions Team helps nurture market accounts through high touch client service and education on solutions, supporting brands in achieving their marketing and business objectives. Cross functional collaboration is a mainstay for the team in providing holistic solutions that cover product knowledge, vertical expertise and market level insights.
Responsibilities
Being a Consultant to clients and internal stakeholders
- We are in the business of solutions - these cover everything from product adoption, strategy and/or optimizations to help our clients link their marketing objectives to their business goals
- Keeping up to date with product developments, market landscape, vertical movements and competitor activities to give clients and internal teams a holistic view of what next steps to take
- Building Test & Learn plans in conjunction with the usage of Measurement solutions (BLS, CLS, Ad Effectiveness etc.) across full-funnel solutions
- Driving and facilitating the adoption of Pixels, MMPs where applicable
- Putting together narratives, workshops and business reviews etc. to educate and upskill clients, and recommend the way forward
Campaign Management & Reporting
- Sense check/challenge media plans and provide suggestions to set clients up for success
- Take responsibility for campaign setup checks, performance monitoring and optimization suggestions for every client in the book of business
- Own conversations around Always On content and Performance objectives to support the Brand Partnerships team in revenue attainment
- Gather, analyse and present data alongside insights and actionable next steps as part of post campaign reporting or account audits
- Proritising tasks by urgency level and impact in alignment with Brand Partnerships Managers
Stakeholder Management & Revenue Impact
- Building trusting relationships and robust communication with internal teams and external client teams
- Understanding the scope of various cross functional teams and whom to approach for what purpose
- Having an equal stake in Account & Opportunity planning, and working together to come up with innovative solutions to problems
- Tracking revenue attainment and impact of client activities on Book of Business, individually and as a team
- Sharing client/market/vertical learnings and knowledge across Client Solutions Teams, and beyond where pertinent through case studies or other ad hoc sharings
Qualifications
Minimum Qualifications
- 5 years of experience in account management/client services roles in digital marketing
- Good understanding of digital media and marketing landscape; specialized vertical knowledge in FMCG, F&B, or Telcos are a plus
- Experience in an in-house marketing function or advertising agency preferred
- Solid understanding of media metrics, their implications and corresponding studies
Preferred Qualifications
- Proficient in Excel, dashboarding or similar skillsets
- Detail oriented, analytical and a creative problem solver
- Strong communicator and confident presenter
- Proactive, positive and exemplifies an 'Always Day 1' mindset
ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.