Regional Marketing Business Partner – Europe

4 Months ago • 6 Years + • Marketing

Job Summary

Job Description

The Regional Marketing Business Partner – Europe will drive marketing activation efforts to elevate Virtuos' brand presence and showcase studio work. Reporting to the Integrated Marketing Director, this role requires a gamer and creative marketer with strong understanding of marketing channels and hands-on content creation experience. Responsibilities include developing regional strategic roadmaps, executing marketing activations (campaigns, events, and advocacy programs), integrated content development (consistent with brand guidelines and localized for diverse audiences), and collaborating with various teams (business development, recruitment, production) to elevate brand awareness and achieve business objectives. The ideal candidate will have 6+ years of experience in gaming, go-to-market strategy, or related fields, and possess strong project management, cross-functional collaboration, and copywriting skills.
Must have:
  • 6+ years experience in gaming marketing
  • Cross-functional project management
  • Content creation expertise
  • Strong written & verbal communication
  • Campaign planning & execution
  • Brand management & consistency
Good to have:
  • Experience with regional marketing campaigns
  • Sales enablement experience
  • French language proficiency

Job Details

__

PLAY, GROW and WIN

To be a part of Virtuos means to be a creator.  

At Virtuos, we harness the latest technologies to make games better and more immersive than ever before. That is why we pride ourselves in constantly pushing the boundaries of possibility since our founding in 2004. 

Virtuosi is a team of experts – people who have come together to share their mutual passion for making and playing games. People with the same enthusiasm for exploring new ideas and the constant drive to excel in their field. People who believe in earning success through dedication.

At Virtuos, we are at the forefront of gaming, creating exciting new experiences daily. Join us to Play, Grow and Win – together.

ABOUT THE POSITION

Reporting to the Integrated Marketing Director, the Regional Marketing Business Partner will drive our marketing activation efforts in Europe to elevate the brand’s presence and evangelize the studios’ work.

A gamer and creative marketer familiar with game development, the ideal candidate should have a strong understanding of the myriad of marketing channels within the industry, and hands-on experience in all angles of content creation, to planning and executing campaigns.

Responsibilities

Regional strategic roadmap

  • Understand regional studio expertise/capabilities, value proposition and product roadmap 
  • Own end-to-end studio marketing efforts in the region with alignment from regional stakeholders and studio heads.
  • Formulate quarterly programs, campaigns and activation plans to achieve business objectives and regional marketing priorities. 
  • Collaborate with Group Marketing and regional stakeholders to define the go-to-market approach and calibrate activation efforts.

Marketing activation for Europe

  • Own and grow the Virtuos brand reputation to position Virtuos as the leading external service provider for game development in the region. 
  • Roll out new regional marketing initiatives, including tactical campaigns, field marketing events, reputation-building activities, and advocacy programs. 
  • Work closely with regional business development and recruitment teams to support sales and recruitment engagement, and to drive overall awareness of the brand

Integrated content development 

  • Work closely with Group Marketing as the brand and marketing custodian to enforce consistency across all regional marketing materials according to visual identity and guidelines.
  • Research and develop localized templates and effective content variation to deliver more relatable and actionable material for a local audience.
  • Identify compelling studio success stories and local market engagement opportunities to act on or amplify at the group level. 
  • Engage and build rapport with regional production teams to elevate brand and regional marketing efforts by developing quality content and assets.

Qualifications

  • At least 6+ years of experience across gaming, go-to-market strategy, sales enablement, or related agency work focused on campaign orchestration and execution.
  • Experience managing cross-functional projects – planning, budgeting, coordination and driving KPIs
  • Experience managing products / campaigns with a regional footprint
  • A Bachelor’s degree is required, preferably in Business or Marketing

Who we are looking for

We are seeking an experienced marketing professional who has:

  • Passion for games, or experience working in the video games industry.
  • Strong record of delivering marketing results, partnering with, and enabling sales to achieve company goals.
  • Ability to prioritize tasks and manage deadlines to support a global team.
  • Can-do, hands-on approach and demonstrated test-and-learn attitude.
  • Attention to detail and high level of accuracy in producing and reviewing materials
  • Creativity in thinking and ability to develop fresh and unique marketing angles
  • Personable with the ability to manage cross-functional stakeholders
  • Excellent written English and French and ability to write high-quality copy. 

Job Info

  • Job Function Identification 945
  • Posting Date 12/12/2024, 09:40 AM
  • Locations France, Cergy (Hybrid)
  • Job Function Schedule Full time
  • Linkedin Tags #LI-AB1

Similar Jobs

Paytm - MIS Billing & Collection

Paytm

Noida, Uttar Pradesh, India (On-Site)
6 Months ago
Nintendo - Receiving Agent

Nintendo

New York, New York, United States (On-Site)
2 Months ago
Meta - Manager, Recruiting Services & Operations

Meta

Chicago, Illinois, United States (On-Site)
5 Months ago
Wargaming - Junior Payments Specialist

Wargaming

Nicosia, Nicosia, Cyprus (Hybrid)
1 Month ago
On Location - Sr. Coordinator - Design, Production & Hospitality

On Location

Raleigh, North Carolina, United States (Hybrid)
4 Months ago
Assystems - Ingénieur projet orienté conduite du changement H/F

Assystems

Lyon, Auvergne-Rhône-Alpes, France (On-Site)
6 Months ago
Assystems - Responsable de lots H/F

Assystems

Codolet, Occitanie, France (On-Site)
6 Months ago
Nintendo - (Junior) Product Manager (m/f/d)

Nintendo

Frankfurt, Hessen, Germany (On-Site)
4 Months ago
Corsair - GTM Manager

Corsair

Taipei City, Taiwan (On-Site)
3 Months ago
NinjaVan - Brand Marketing Specialist (Social Media & Content)

NinjaVan

Makati, Metro Manila, Philippines (On-Site)
6 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Tesla - Fulfillment Analyst EMEA - Energy Products

Tesla

North Brabant, Netherlands (On-Site)
2 Months ago
Nintendo - Supply Chain Training Specialist

Nintendo

North Bend, Washington, United States (On-Site)
7 Months ago
Sinch - Senior Account Executive

Sinch

United States (Remote)
2 Months ago
Company3 Method Studios - Senior Payroll Specialist

Company3 Method Studios

California, United States (Remote)
3 Months ago
Patel greene - Roadway Engineer Intern

Patel greene

Orlando, Florida, United States (On-Site)
6 Months ago
WebFX - IT Support Internship

WebFX

Harrisburg, Pennsylvania, United States (On-Site)
6 Months ago
The Walt Disney Company - Financial Analyst

The Walt Disney Company

Anaheim, California, United States (On-Site)
2 Months ago
Spin Master - Brand Manager

Spin Master

Masovian Voivodeship, Poland (On-Site)
3 Months ago
WebFX - Online Graphics and Web Designer Internship

WebFX

Harrisburg, Pennsylvania, United States (On-Site)
6 Months ago
SuperPlay - Senior Game Economist

SuperPlay

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Jobs in France

Ubisoft - Tools Programmer

Ubisoft

Lyon, Auvergne-Rhône-Alpes, France (On-Site)
2 Months ago
Assystems - Ingénieur gestion de projets / PMO H/F

Assystems

Bruyères-le-Châtel, Île-de-France, France (On-Site)
6 Months ago
PwC - Consultant expérimenté Data Strategy & Governance | CDI | H/F

PwC

Toulouse, Occitanie, France (On-Site)
6 Months ago
The Walt Disney Company - Technicien(ne) opérateur(trice) vidéo, F/H/NB – CDI

The Walt Disney Company

Île-de-France, France (On-Site)
4 Months ago
PwC - Consultant Cloud Technologies Architecture & Migration | CDI | H/F

PwC

Neuilly-sur-Seine, Île-de-France, France (On-Site)
6 Months ago
PwC - Consultant junior SAP Architecture – Cloud - BTP | CDI | H/F

PwC

Neuilly-sur-Seine, Île-de-France, France (On-Site)
6 Months ago
PwC - Risk & Quality Project Manager  | CDI | H/F

PwC

Neuilly-sur-Seine, Île-de-France, France (On-Site)
6 Months ago
Assystems - Ingénieur Automatisme EPR2 H/F

Assystems

Montigny-le-Bretonneux, Île-de-France, France (On-Site)
6 Months ago
PwC - Analyste expérimenté | Valuation and Business Modelling | CDI | H/F

PwC

Neuilly-sur-Seine, Île-de-France, France (On-Site)
5 Months ago
Don't Nod - Cybersecurity Internship

Don't Nod

Paris, Île-de-France, France (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Scopely - Director of Production, Marketing Technology

Scopely

Barcelona, Catalonia, Spain (Hybrid)
2 Months ago
Evolution - Marketing & Communications Lead

Evolution

Birkirkara, Malta (On-Site)
4 Months ago
Canva - Staff Data Scientist - Marketing Research & Data

Canva

Surry Hills, New South Wales, Australia (Remote)
3 Months ago
Assystems - Chargé d'affaires Electro-Mécanique H/F

Assystems

Cherbourg-en-Cotentin, Normandy, France (On-Site)
6 Months ago
OKX - Growth Manager, OKX Romania

OKX

Bucharest, Bucharest, Romania (On-Site)
6 Months ago
Assystems - Chargé d'affaires Electricité Contrôle Réglementaire H/F

Assystems

Cherbourg-en-Cotentin, Normandy, France (On-Site)
6 Months ago
The Pokemon Company International - Community Specialist, Livestreaming

The Pokemon Company International

Bellevue, Washington, United States (Hybrid)
2 Months ago
PwC - Consultor SAP - Función Financiera

PwC

Madrid, Community Of Madrid, Spain (On-Site)
6 Months ago
Universal Music - Coordinator, Global Communications

Universal Music

Beverly Hills, California, United States (On-Site)
2 Months ago
The Walt Disney Company - Manager, Franchise Marketing (including Marvel)

The Walt Disney Company

Minato City, Tokyo, Japan (On-Site)
4 Months ago

Get notifed when new similar jobs are uploaded

About The Company

Dublin, County Dublin, Ireland (Hybrid)

China (On-Site)

Ukraine (Hybrid)

Dublin, County Dublin, Ireland (Remote)

China (On-Site)

Dublin, County Dublin, Ireland (Hybrid)

Czechia (Hybrid)

Vietnam (On-Site)

Prague, Prague, Czechia (On-Site)

View All Jobs

Get notified when new jobs are added by Virtuos

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug