VIP Gamification Manager

10 Hours ago • 2 Years +

Job Summary

Job Description

Growe is looking for a VIP Gamification Manager to plan, execute, and analyze gamification campaigns focused on player activation, retention, and reactivation. The role involves analyzing and segmenting players for campaigns, managing content within the gamification back office, publishing and updating content, and developing a gamification calendar. The manager will also identify new gamification techniques to enhance customer engagement, ensure content alignment with promo concepts, collaborate with various teams, test content, and participate in hypothesis testing related to retention and activation metrics. The ideal candidate will have over 1.5 years of experience in CRM, Retention, or Gamification Management within the iGaming industry, with experience in bonus mechanics, quests, level systems, and tournaments.
Must have:
  • 1.5+ years of experience in CRM, Retention, or Gamification Management
  • Experience with bonus mechanics, quests, level systems, and tournaments
  • High attention to detail, creativity, and understanding of player motivation dynamics
  • Comfortable working cross-functionally with product, design, data, and communications teams
  • Hands-on experience with Smartico platform
Good to have:
  • Attention to detail
  • Initiative, proactive and responsible person
  • Good organizational and time-management skills

Job Details

Growe welcomes those who are excited to:
  • Plan, execute, and analyze gamification campaigns for players’ activation, retention, and reactivation;
  • Analyze and create segments for gamification campaigns;

  • Manage content inside the gamification back office;

  • Publish and update content;

  • Develop and maintain a gamification calendar aligned with main goals and ensure the deadlines are met;

  • Assist with identifying new gamification techniques that are available for set up in the gamification back office to maintain a high level of customer engagement;
  • Ensure published content follows the overall promo concept;

  • Collaborate with content writers, designers, and others as needed;

  • Test the set content to make sure everything is working correctly;

  • Participate in hypothesis testing related to the retention and activation-related metrics.

We need your professional experience:
  • 1.5+ years of experience in CRM, Retention, or Gamification Management within the iGaming industry.

  • Experience with bonus mechanics, quests, level systems, and tournaments.

  • High attention to detail, creativity, and understanding of player motivation dynamics.

  • Comfortable working cross-functionally with product, design, data, and communications teams.

  • Hands-on experience with Smartico platform.

We appreciate those skills and personal features:
  • Attention to detail;

  • Initiative, proactive and responsible person;

  • Good organizational and time-management skills.

We are seeking those who align with our core values:
  • GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;

  • DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;

  • BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.

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About The Company

Here at GROWE, we operate boldly in the iGaming and Entertainment industries, uniting brands worldwide and gathering expertise from diverse markets.
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