SMM Lead

2 Months ago • 3 Years +

Job Summary

Job Description

The SMM Lead will develop and lead the global social media strategy, supervise the SMM team, and coordinate content planning. This role involves analyzing performance metrics, defining KPIs, and optimizing strategies. Overseeing community management and ensuring brand consistency across channels are also key responsibilities. The ideal candidate will stay updated on platform trends and competitor activities. This position requires a leader who can make data-driven decisions and thrive in a dynamic environment.
Must have:
  • 3+ years of SMM experience, with 1+ year in leadership.
  • Experience managing Telegram, Instagram, LinkedIn, TikTok, and YouTube.
  • English and Ukrainian proficiency.
  • Deep understanding of content creation tactics.
  • Strong knowledge of social media analytics tools.
  • Strong sense of brand voice.
  • Experience developing SMM strategies for international markets.

Job Details

Growe welcomes those who are excited to:
  • Develop and lead the global social media strategy aligned with company brand and marketing goals;

  • Supervise and mentor the SMM team, ensuring high-quality output across platforms;

  • Coordinate social content planning across brand team;

  • Analyze performance metrics, define KPIs, and optimize strategies based on data;

  • Oversee community management standards and ensure fast, consistent interaction with audiences;

  • Coordinate and approve content plans, campaigns, and visual assets;

  • Ensure brand consistency across all social media channels;

  • Stay up to date on platform trends, competitor activities, and new tools relevant to iGaming and social media.
We need your professional experience:
  • 3+ years of experience in SMM, including at least 1 year in a leadership role;

  • Experience managing and growing Telegram, Instagram, LinkedIn, TikTok, and YouTube channels;

  • English and Ukrainian proficiency;
  • Deep understanding of content creation and platform-specific engagement tactics;

  • Strong knowledge of social media analytics tools (Meta Business Suite, Telegram Analytics, etc.);

  • Strong sense of brand voice;
  • Experience in developing SMM strategies for international markets.

We appreciate if you have those personal features:
  • Leadership and team management skills;

  • Strategic thinking with a creative mindset;

  • High attention to detail;

  • Ability to make data-driven decisions quickly;

  • Proactiveness, independence, and a hands-on approach;

  • Comfortable working in fast-paced, dynamic environments.

We are seeking those who align with our core values:
  • GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;

  • DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;

  • BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.

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About The Company

Here at GROWE, we operate boldly in the iGaming and Entertainment industries, uniting brands worldwide and gathering expertise from diverse markets.
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