SMM Lead

##### Growe welcomes those who are excited to:

• Develop and lead the global social media strategy aligned with the company brand and marketing goals;
• Supervise and mentor the SMM team, ensuring high-quality output across platforms;
• Coordinate social content planning across the brand team;
• Analyze performance metrics, define KPIs, and optimize strategies based on data;
• Oversee community management standards and ensure fast, consistent interaction with audiences;
• Coordinate and approve content plans, campaigns, and visual assets;
• Ensure brand consistency across all social media channels;
• Stay up to date on platform trends, competitor activities, and new tools relevant to iGaming and social media.

##### We need your professional experience:

• 3+ years of experience in SMM, including at least 1 year in a leadership role;
• Experience managing and growing Telegram, Instagram, LinkedIn, TikTok, and YouTube channels;
• English and Ukrainian proficiency;
• Deep understanding of content creation and platform-specific engagement tactics;
• Strong knowledge of social media analytics tools (Meta Business Suite, Telegram Analytics, etc.);
• Strong sense of brand voice;
• Experience in developing SMM strategies for international markets.

##### We appreciate if you have those personal features:

• Leadership and team management skills;
• Strategic thinking with a creative mindset;
• High attention to detail;
• Ability to make data-driven decisions quickly;
• Proactiveness, independence, and a hands-on approach;
• Comfortable working in fast-paced, dynamic environments.

##### We are seeking those who align with our core values:

• GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;
• DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;
• BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.