Account Based Marketing Senior Manager (ABM)

Who Are We?

Postman is the world’s leading API platform, used by more than 40 million developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster.

The company is headquartered in San Francisco and has an office in Bangalore, where it was founded. Postman is privately held, with funding from Battery Ventures, BOND, Coatue, CRV, Insight Partners, and Nexus Venture Partners. Learn more at postman.com or connect with Postman on X via @getpostman.

P.S: We highly recommend reading The "API-First World" graphic novel to understand the bigger picture and our vision at Postman.

The Opportunity

We are looking for an experienced B2B Enterprise marketer with a proactive, self-starter mentality, has attention to detail and a strong desire to learn and grow in the ABM space.

What You’ll Do

• Develop and Execute ABM Campaigns: Plan and implement account-based marketing (ABM) campaigns focused on engaging high-value target accounts at various stages of the customer lifecycle.
• Campaign Strategy & Implementation: Collaborate with sales and marketing to create tailored ABM strategies that align with broader marketing and sales goals. Execute multi-channel campaigns using email, content, paid media, events, and personalized outreach.
• Account Segmentation & Targeting: Use data and insights to identify key target accounts, account segments, and verticals. Work on customizing marketing approaches for each segment to deliver value and drive engagement.
• Cross-Functional Collaboration: Partner closely with sales, content, product marketing, events, marketing ops, digital advertising, and creative teams to ensure consistent messaging and execution of campaigns that resonate with target accounts.
• Analyze and Optimize Performance: Monitor, measure, and report on campaign performance and how it impacts pipeline generation
• Content and Asset Creation: Collaborate with internal teams to develop and manage campaign assets, including personalized content, landing pages, and other marketing materials, ensuring alignment with ABM strategies.
• Project Management: Lead and manage multiple ABM initiatives concurrently, ensuring they are completed on time, within scope, and delivering measurable business results.

About You

• 6-8 years of marketing experience, with a minimum of 2-3 years focused on account-based marketing.
• Proven experience managing ABM campaigns that drive pipeline growth and revenue, particularly within complex B2B environments.
• Strong familiarity with ABM tools and platforms (e.g., Demandbase, 6sense, RollWorks) and experience leveraging these technologies to optimize targeting and engagement.
• Excellent communication and relationship-building skills, with the ability to collaborate effectively with cross-functional teams, especially sales, content, and creative teams.
• Project management skills, with the ability to manage multiple initiatives, timelines, and priorities in a fast-paced environment.

The reasonably estimated base salary for this role ranges from $119,250 - $145,750 plus a competitive equity package. Actual compensation is based on the candidate's skills, qualifications, and experience.

What Else?

In addition to Postman's pay-on-performance philosophy, and a flexible schedule working with a fun, collaborative team, Postman offers a comprehensive set of benefits, including full medical coverage, flexible PTO, wellness reimbursement, and a monthly lunch stipend. Along with that, our wellness programs will help you stay in the best of your physical and mental health. If you have little ones in your family, the creche allowance can help in supporting your work-life balance. Our frequent and fascinating team-building events will keep you connected, while our donation-matching program can support the causes you care about. We’re building a long-term company with an inclusive culture where everyone can be the best version of themselves. 

At Postman, we embrace a hybrid work model. For all roles based out of San Francisco Bay Area, Boston, Bangalore, Noida, Hyderabad, and New York, employees are expected to come into the office 3-days a week. We were thoughtful in our approach which is based on balancing flexibility and collaboration and grounded in feedback from our workforce, leadership team, and peers. The benefits of our hybrid office model will be shared knowledge, brainstorming sessions, communication, and building trust in-person that cannot be replicated via zoom.

Our Values

At Postman, we create with the same curiosity that we see in our users. We value transparency and honest communication about not only successes, but also failures. In our work, we focus on specific goals that add up to a larger vision. Our inclusive work culture ensures that everyone is valued equally as important pieces of our final product. We are dedicated to delivering the best products we can.

Equal opportunity

Postman is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Postman does not accept unsolicited headhunter and agency resumes. Postman will not pay fees to any third-party agency or company that does not have a signed agreement with Postman.