Brand Communications Assistant

1 Month ago • 1-2 Years

Job Summary

Job Description

The Brand Communications Assistant will collaborate with the Brand Communications team on planning and executing communications, advertising, and partnership campaigns. Responsibilities include developing campaign materials, securing media coverage, and providing administrative support. The role involves managing media requests, drafting pitches, tracking media coverage, generating reports, conducting market research, participating in brainstorms, maintaining a media database, managing creative assets, assisting with event planning, managing the team budget, ordering samples, and providing administrative support. This position requires strong organizational, communication, and data management skills, with a focus on detail and follow-through.
Must have:
  • Experience as an account coordinator or related field
  • Strong organizational and time management skills
  • Excellent written and verbal communication skills
  • Proficiency in Excel and Airtable
  • Bachelor's degree in a relevant field
Good to have:
  • Experience with social media platforms and relevant tools
  • Passion for art, design, and creative pursuits

Job Details

The Role: Minted is seeking a Brand Communications Assistant to join our world-class Brand Communications team. The Assistant will work collaboratively with team members on the planning and execution of communications, advertising and partnership campaigns. You’ll be responsible for developing campaign materials, pitching and securing earned coverage, and maintaining team operations with administrative and logistical support. This role is ideal for a recent graduate who is interested in building a career in brand marketing. This position reports to the Senior Director, Brand Communications and works cross-functionally with the Affiliates, Influencer, Social, Partnerships, Growth Marketing, and Creative Teams. As part of our recruitment process, we want to ensure the security and legitimacy of all communication channels. Therefore, please be advised that all official correspondences from our team will be sent from email addresses ending with "@minted.com" You Will:
  • Facilitate day-to-day inbound media requests in a timely manner, including sample requests, image requests, and fact checks.
  • Help to secure impactful media placements in print, online, broadcast and social media outlets.
  • Draft media pitches and create product line sheets to support campaign outreach.
  • Track earned and paid media coverage. Input all data metrics to measure results against outlined KPIs and further optimize strategy and media mix.
  • Generate campaign and quarterly reports that outline results and how they ladder up to broader awareness and company goals.
  • Perform market & cultural research to stay abreast of industry trends, best practices and competitive landscape.
  • Participate in team brainstorms to help generate campaign strategies.
  • Maintain a media database with current contact information for all press; create targeted lists for campaigns; research new media and agency contacts.
  • Manage workflow and deliverables for all creative assets required for team channels. Write comprehensive creative briefs highlighting execution details.
  • Assist with event planning and execution, including managing external vendors, contract and pricing negotiation, ordering product samples, shipping and receiving, guest list management, and staffing.
  • Precisely track and maintain team budget.
  • Personalize, order and track product samples for media,VIPs, events, and partners.
  • Execute creative deliveries for press and VIPs.
  • Provide administrative support across the team.
You Are:
  • Passionate about media and culture.
  • Exceptionally organized with strong data management skills.
  • Skilled in written and verbal communication.
  • Obsessive about attention to and have an enthusiasm for detail.
  • Excited to work in a fast-paced and collaborative team environment.
  • All about the follow-through.
  • Results-driven, focused and analytical.
  • Extremely proficient in Excel and Airtable; Experience with social media platforms and relevant tools including AspireIq, Cision and Dash Hudson a plus.
You Have:
  • 1-2 years as an account coordinator or equivalent experience in marketing or communications in a consumer, retail, e-commerce or agency environment.
  • Extremely efficient and organized self-starter with strong time management skills
  • An extremely high taste level and high standards for quality and style; a passion for art, design, and creative pursuits; and a finger on the pulse of emerging lifestyle and design trends.
  • Strong interpersonal, written and verbal communication skills.
  • A Bachelor’s degree in Marketing, Communications, Journalism, Business or a related field.

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