Communications & PR Director, APAC

2 Days ago • 12-15 Years

About the job

Summary_{By Outscal}

OKX is seeking a Communications & PR Director to develop and implement effective PR strategies with global scope. The ideal candidate will have 12+ years of experience in PR and Communications, with exposure in the financial services, technology or fintech industries. Crypto experience is strongly preferred. Must have strong work ethic, deep understanding of multi-stakeholder marcomms for B2B and B2C, and an ability to quantify results and plan effectively.

OKX will be prioritising applicants who have a current right to work in Hong Kong, and do not require OKX's sponsorship of a visa.

Who We Are

At OKX, we believe that the future will be reshaped by Crypto, ultimately contributing to every individual's freedom.

OKX began as a crypto exchange giving millions of people access to crypto trading and over time becoming among the largest platforms in the world. In recent years, we have developed one of the most connected Web3 wallets used by millions to access decentralized crypto applications (dApps).

OKX is a trusted brand by hundreds of large institutions seeking access to crypto markets on a reliable platform that seamlessly connects with global banking and payments. In the last year, OKX has expanded into new markets including Australia, Brazil, Netherlands, Singapore and Turkey, with plans to launch in the US, Belgium and the UAE.

We are deeply committed to shaping a fairer, more transparent and accessible society through blockchain technology. This is why we publish proof of reserves monthly, and continue to ship new innovative security features.

About the role

We are looking for a Communications and PR Director to develop and implement effective PR strategies with global scope, while serving as our go-to person for projects across APAC. Our vision is to combine our global resources with strong local talent and insight to become the most widely used and recognized crypto platform in the world. You will be central to how we achieve this by leveraging your comms/ PR experience in the region (especially in markets like Singapore, Hong Kong and Australia) while also contributing to strategy and implementation of global initiatives.

We are looking for a rising talent with a strong work ethic, deep understanding of multi-stakeholder marcomms for B2B and B2C, and an ability to quantify results and plan effectively. Native crypto knowledge is a plus; the ability and passion to learn about crypto and blockchain is a must. Proficiency in Chinese is preferred.

This role is perfect for an ambitious leader who doesn't mind rolling up their sleeves and diving into the details to get the work done.

What you'll be doing

Develop and implement effective/creative strategic PR plans in coordination with Head of Communications and stakeholders in local markets, marketing, product, legal, compliance and others
Be an integral member of our global comms/ PR team, contributing to global initiatives, steering projects to completion, and helping to maintain strong relationships with internal and external stakeholders
Create and amplify PR opportunities with our global partners including McLaren F1 Team and Manchester City Football Club, driving coverage and visibility in media and amongst potential users
Create opportunities to place stories in all types of media, especially tier-one general media and crypto publications
Drive coverage volume through effective media strategy, pitching, interviews and media relations
Write PR plans and PR material for announcements and key initiatives
Cultivate and maintain relationships with media and influential industry peers
Ensure brand consistency in all efforts
Track and influence media coverage

What We Look For In You

12-15 years experience in PR and Communications with exposure in the financial services, technology or fintech industries – crypto experience strongly preferred
Team management experience
Proven work experience and success in a senior public relations role – a mix of agency and in-house is ideal
Solid experience creating and executing successful global and regional PR campaigns resulting in high volumes of media coverage
Deep media contacts across business, financial, crypto trade and TV
Experience with investment and financial communications
Fluent in English; Chinese language fluency is an advantage
An entrepreneurial attitude and a love of crypto
Agile working style and ability to 'deliver and get the job done' while maintaining good stakeholder relationships
Bachelor’s degree in marketing, communications, journalism or related fields