Content Marketing Specialist

At Velan Studios, we foster a culture of curiosity. Our games embrace diversity and are fueled by the adventurous spirit of our team. We are the creative minds behind titles like Mario Kart Live: Home Circuit, Knockout City, Hot Wheels Rift Rally, Midnight Murder Club as well as the VR game Bounce Arcade, and our journey continues! Our studio's mission is to pioneer groundbreaking gaming experiences and reimagine play in new ways. We're committed to pushing the boundaries of traditional gaming, blurring the lines between reality and fantasy, and revolutionizing the industry one game at a time.

Role Overview
We’re looking for someone who is passionate about indie games to enhance our connection with our players. If you’re a content creation powerhouse who lives and breathes the latest indie gamming trends, and can communicate our message in fun, impactful ways, we want to hear from you!

As a Content Marketing Specialist, you will be the driving force behind all things content marketing, creating meaningful, engaging, and relevant content that resonates with our audience. You’ll be responsible for owning the social media calendar, creating a diverse range of content including blogs, images, and videos that are engaging as hell and capture the spirit of our games. Your work will include everything from gameplay captures to creative, long-form videos, all while working in close collaboration with other teams to bring our marketing vision to life for our players.

Responsibilities

Content Creation & Strategy

• Develop content that engages, entertains, and resonates with each game’s target audience in the most relevant way.
• Be a meme connoisseur – drive engagement and social conversation while ensuring that our content feels authentic and fun.
• Own the social media calendar, planning and executing content that drives engagement and keeps our community buzzing.
• Manage the creation of ongoing longer-form video content, including dev diaries, studio deep dives, gameplay walkthroughs, and highlight reels.

Video & Content Editing

• Comfortable working with video editing software, taking raw footage and turning it into polished, engaging content.
• Lead game capture sessions for screenshots and videos that showcase our gameplay in an appealing and easy-to-understand way.
• Help create compelling text-based content like Velan blog posts, email newsletters, Steam community updates, and store page copy.
• All this work should be done in collaboration with the game director and members of the development team.

Creative Marketing Support

• Collaborate with the marketing team to bring new creative ideas and strategies that go above and beyond existing go-to-market plans.
• Provide event support for both online and in-person events, including setup, timeline management, and working with partners to ensure the event’s success.

Technical Skills & Collaboration

• Bring a tech-savvy approach to content creation with an eye for high-quality, visually compelling gameplay captures.
• Write on-brand copy for various marketing channels while keeping the tone consistent and engaging across all content types.

• Demonstrated capability of fostering and building vibrant social communities on platforms popular among gamers (TikTok, X, YouTube, etc.).
• Proven experience in content marketing or similar role, ideally within the indie gaming industry.
• Proficiency in Photoshop, Canva, and other design tools with a strong Graphic Design background and experience in typography, color theory, and layout.
• Familiarity editing videos and using editing software (e.g., Premiere Pro, After Effects, etc.)
• Strong copywriting skills with the ability to adapt tone and style based on the platform and target audience.
• Ability to capture engaging gameplay footage and create content that is both informative and entertaining.
• Familiarity with creating long-form video content, including editing, storytelling, and adding value to the community through insightful and entertaining formats.
• A passion for gaming, with a strong understanding of what makes content shareable and engaging to the gaming community.

We're thrilled that you're considering joining our team. We want to let you know that candidates who can work onsite in our Troy, NY studio are highly preferred. We believe that working together in person can foster better collaboration and creativity, and we're excited about the opportunity to have you right here with us. Velan Studios is made up of a team of remote, hybrid, and onsite employees, with hybrid and onsite team members operating from our Troy, NY office.

The salary for this position is typically within the range specified below* per year. Please note that the actual base pay may vary based on factors such as your qualifications, skills, experience, and other relevant considerations. In addition to your salary, our comprehensive compensation package includes various perks, such as potential annual bonuses (though they are not guaranteed), health, dental, vision, life, and disability insurance, a retirement savings plan, paid holidays, and flexible time-off benefits.

*salary range: $65k - $90k annually

Velan Studios is dedicated to building a diverse, inclusive, and authentic workplace, so if you are excited about a role but your experience doesn’t align perfectly, we encourage you to submit a General Application. Velan Studios is an equal opportunity employer that is committed to inclusion, diversity, and providing a workplace free from discrimination and harassment. We seek to create a work culture that matches the diversity of our players.