Job Description
- Experience with creative tech-tools
- Understanding of user behavior and data
- 5+ years of experience in marketing/performance creative role
- Strong analytical skills
- Proven ability to lead projects
- Passion for marketing and analytics
- Experience in the gaming industry
- Creative performance asset production
- Creative performance outcome analysis
- Collaboration with designers and animators
Join us at Playtika (NASDAQ: PLTK), where we're driven by the belief life needs play. We’re on a mission to deliver infinite ways to play using cutting-edge technologies like AI and machine learning to craft immersive experiences that connect, inspire and entertain millions of players worldwide.
From our start as a small mobile games company founded in Israel to our current position as a publicly traded company and industry leader, we continue to be a dominant force in interactive entertainment. With a diverse portfolio of award-winning, category-leading Casual and Social Casino-themed games, including nine of the top 100 highest-grossing mobile games in the US, we're setting the standard for excellence.
Our success story is co-authored by a dynamic team of storytellers, strategists, creators and data scientists who thrive on innovation. We are home of the best, advancing an inclusive culture that embraces our core values and reflects our agile DNA.
With a strong financial foundation, disciplined operations, unwavering player-focused approach and relentless can-do spirit, we're well-positioned for sustained growth. If you're ready to join the driving force behind the evolution of interactive entertainment, we invite you to come play with us.
Driving higher IPM to all Playtika’s brands, create a bridge between creative and performance in order to lead performance success!
Create and manage marketing creative Performance campaigns on a global scale for our games across multiple channels and platforms based on marketing needs
Responsibilities:
Creative
- Produce creative performance assets to Playtika’s mobile games, based on Data and user behavior to the different marketing departments (Ua + Retargeting + Aso).
- - Review creative performance outcomes to improve and optimize results
- - Being up to date with game marketing and worldwide social media trends and implementing them in our creative performance asset
- - Working with in house designers and animation team to create these assets.
- - participate and lead initiative-creative tech-tools to improve efficiency and simplify creative ideation and producing.
Performance
- Producing monthly creative performance reports, competitor activity
- reports, trend analyses, and gathering insights based on the results.
- Lead new creative and media methodologies tests
Day to day Coordination
- Work closely with UA managers, source owners to better understand needs, strength the relationship, and share knowledge between performance - creative departments.
Requirements:
- At least 5 years of experience in a marketing\performance creative role
- Sharp-minded and creative thinker with a passion for both marketing and analytics
- Proven ability to lead projects from start to finish with a positive "can-do" attitude and strategic mindset.
- Initiative, independent & leadership capabilities
- Strong analytical skills, capable of analyzing data, drawing conclusions, and producing and optimizing creatives
- Experience in the gaming industry - an advantage
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
If you feel the above describes you perfectly - Apply now!
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