Creative Manager

Driving higher IPM to all Playtika’s brands, create a bridge between creative and performance in order to lead performance success!

Create and manage marketing creative Performance campaigns on a global scale for our games across multiple channels and platforms based on marketing needs

Responsibilities:

  Creative

• Produce creative performance assets to Playtika’s mobile games, based on Data and user behavior to the different marketing departments (Ua + Retargeting + Aso).
• - Review creative performance outcomes to improve and optimize results
• - Being up to date with game marketing and worldwide social media trends and implementing them in our creative performance asset
• - Working with in house designers and animation team to create these assets.
• - participate and lead initiative-creative tech-tools to improve efficiency and simplify creative ideation and producing.

Performance

• Producing monthly creative performance reports, competitor activity
• reports, trend analyses, and gathering insights based on the results.
• Lead new creative and media methodologies tests

Day to day Coordination

• Work closely with UA managers, source owners to better understand needs, strength the relationship, and share knowledge between performance - creative departments.

Requirements:

• At least 5 years of experience in a marketing\performance creative role
• Sharp-minded and creative thinker with a passion for both marketing and analytics
•  Proven ability to lead projects from start to finish with a positive "can-do" attitude and strategic mindset.
•  Initiative, independent & leadership capabilities
• Strong analytical skills, capable of analyzing data, drawing conclusions, and producing and optimizing creatives
• Experience in the gaming industry - an advantage