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Creative Manager

Creative Manager

1 Month ago • 5 Years + • Marketing

About the job

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Job Description

Playtika is looking for a Creative Manager to drive higher IPM to all Playtika’s brands and create a bridge between creative and performance. The role will focus on creating and managing marketing creative performance campaigns on a global scale for mobile games across multiple channels and platforms. This includes producing creative performance assets based on data and user behavior, reviewing creative performance outcomes to improve and optimize results, staying up-to-date with game marketing trends, and collaborating with designers and animators. The ideal candidate will have at least 5 years of experience in a marketing/performance creative role, strong analytical skills, and experience in the gaming industry.

Must have:

5+ years of experience in marketing/performance creative role
Strong analytical skills
Proven ability to lead projects
Passion for marketing and analytics
Experience in the gaming industry
Creative performance asset production
Creative performance outcome analysis
Collaboration with designers and animators

Good to have:

Experience with creative tech-tools
Understanding of user behavior and data

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Join us at Playtika (NASDAQ: PLTK), where we're driven by the belief life needs play. We’re on a mission to deliver infinite ways to play using cutting-edge technologies like AI and machine learning to craft immersive experiences that connect, inspire and entertain millions of players worldwide.

From our start as a small mobile games company founded in Israel to our current position as a publicly traded company and industry leader, we continue to be a dominant force in interactive entertainment. With a diverse portfolio of award-winning, category-leading Casual and Social Casino-themed games, including nine of the top 100 highest-grossing mobile games in the US, we're setting the standard for excellence.

Our success story is co-authored by a dynamic team of storytellers, strategists, creators and data scientists who thrive on innovation. We are home of the best, advancing an inclusive culture that embraces our core values and reflects our agile DNA.

With a strong financial foundation, disciplined operations, unwavering player-focused approach and relentless can-do spirit, we're well-positioned for sustained growth. If you're ready to join the driving force behind the evolution of interactive entertainment, we invite you to come play with us.

Driving higher IPM to all Playtika’s brands, create a bridge between creative and performance in order to lead performance success!

Create and manage marketing creative Performance campaigns on a global scale for our games across multiple channels and platforms based on marketing needs

Responsibilities:

Creative

Produce creative performance assets to Playtika’s mobile games, based on Data and user behavior to the different marketing departments (Ua + Retargeting + Aso).
- Review creative performance outcomes to improve and optimize results
- Being up to date with game marketing and worldwide social media trends and implementing them in our creative performance asset
- Working with in house designers and animation team to create these assets.
- participate and lead initiative-creative tech-tools to improve efficiency and simplify creative ideation and producing.

Performance

Producing monthly creative performance reports, competitor activity
reports, trend analyses, and gathering insights based on the results.
Lead new creative and media methodologies tests

Day to day Coordination

Work closely with UA managers, source owners to better understand needs, strength the relationship, and share knowledge between performance - creative departments.

Requirements:

At least 5 years of experience in a marketing\performance creative role
Sharp-minded and creative thinker with a passion for both marketing and analytics
Proven ability to lead projects from start to finish with a positive "can-do" attitude and strategic mindset.
Initiative, independent & leadership capabilities
Strong analytical skills, capable of analyzing data, drawing conclusions, and producing and optimizing creatives
Experience in the gaming industry - an advantage

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

If you feel the above describes you perfectly - Apply now!

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About The Company

Playtika

98 Active Jobs

For a decade Playtika has been a pioneer in the games industry with more than 34 million monthly active users across a portfolio of casual games titles. We were among the first to offer free-to-play games on social networks, and shortly after, on mobile platforms. Playtika creates disruptive gaming experiences that are reshaping the gaming landscape using cutting-edge technologies in Live-Ops, Data Analytics and Performance Marketing. As a digital entertainment powerhouse, Playtika processes 9TB of data daily. Our creative team translate data-driven insights into customized story lines that deliver exciting challenges and surprising thrills, at every twist and every turn. We move fast, seizing new opportunities, pushing boundaries and leveraging the technology and talent we’ve acquired along the way. At Playtika, we are storytellers and coders, artists and data-scientists, explorers and strategists. We don’t just build games, we bring them to life. We create infinite ways to play. Headquartered in Herzliya, Israel, Playtika has over 3700 employees in offices worldwide including Ramat Gan, Berlin, , Warsaw, Vienna, Helsinki, Chicago, Las Vegas, Santa Monica, Sydney, Kyiv, Bucharest, Minsk, Dnepr, and Vinnytsia.