In this role, you’ll join the Digital Lab Banner team, supporting and creating iterative banner content for US Commercial marketing teams. You’ll leverage existing assets to build and refine banners, conduct A/B testing, and manage inventories while collaborating with cross-functional partners to enhance engagement rates and drive innovation.
Responsibilities:
- Create iterative banner content for A/B tests using the Digital Lab banner platform and technologies, leveraging existing banners, cloning, and building test-and-learn content to improve engagement rates.
- Use graphic design tools, media, and/or technologies to create and iterate from a single concept or asset.
- Collaborate with teams to gather feedback and manage design projects involving multiple iterations and refinements.
- Update banner inventory for brands to support an enterprise view of banner types and recommend when new enterprise banner templates should be created for all brands to leverage.
- Update and maintain banner component inventory for brands.
- Provide enhancement ideas and identify issues with the banner content creation tool to inform the product owner’s enhancement roadmap.
Qualifications:
- 3 years of banner marketing experience creating, building, and executing banners.
- 3+ years of experience with design software and technologies (InDesign, Figma, Photoshop, artificial intelligence, or similar).
- Digital marketing or interactive agency experience is a plus.
- Ability to think strategically with strong execution skills to exceed stakeholder expectations and project goals.
- Ability to manage multiple projects simultaneously in a fast-paced, dynamic environment.
- Strong client service and project management skills, with the ability to communicate effectively with both business and technical individuals.
- Experience in pharma (preferred).