Director, Brand Performance

1 Week ago • 10 Years +

Job Summary

Job Description

The Director, Brand Performance role involves acting as a data-driven consultant and collaborating with teams to deliver strategic projects. Responsibilities include analyzing data, designing research studies, developing proposals, and managing client relationships. The role requires a deep understanding of brand impact on business, with the goal of driving brand and business transformation. The role works closely with the North America region and Global Brand Performance team to contribute to key strategic projects. The team is responsible for measuring, quantifying, predicting, and projecting the impact of the brand. They focus on answering key questions related to brand decisions and their financial impact. The role aims to optimize the client's brand portfolio and to help demonstrate the commercial value of their brands. The best work is when the teams are together so the office is around for four days a week with a hybrid approach.
Must have:
  • 10+ years in brand or business consulting
  • Experience with modeling methodologies
  • Ability to communicate actionable insights
  • Strong project management skills
  • Excellent communication skills
Good to have:
  • Experience in B2C categories
  • Experience in client relationship management

Job Details

We are currently seeking a Director, Brand Performance to be based out of our Chicago studio. Could this be you?

About us

As a company with studios across the globe, we power up the best minds from 31 teams in over 22 countries to create a unique skillset for each client. We spark ingenuity with global creative sprints that cross time zones and borders and spur on the best of our talent. That includes exceptional brand consulting and strategic design, brilliance in experience, retail and workplace design, and competition-smashing motion design. We are part of the WPP group.

Role Overview

 At Landor, the Brand Performance team measures, quantifies, predicts, and projects the impact of brand. This provides our clients with greater certainty over their strategic brand decisions and the impact on their business. And supports the strategic and creative brand transformation efforts with our wider Landor team.

We answer the key questions that clients challenge us with, including: which brand decisions will create the biggest financial uplift for our business? how can we optimize our brand portfolio? how far can our brands stretch? how do we make the business case to prove the commercial value of our brands?

We are seeking a Director, Brand Performance who will partner with our North America region and Global Brand Performance team to contribute to delivering key strategic projects that enable brand and business transformation and growing our modelling and analytics business in North America.

Job Responsibilities

  • Acts as a data-driven consultant to Landor colleagues and clients, designing and executing each unique project approach to connect and analyze disparate data sources – from existing client financial data and syndicated research, new primary qualitative & quantitative research studies, and proprietary data sources – in order to generate actionable insights that can impact clients and the commercial impact of brands and experiences on their business
  • Collaborates on projects with Strategy, Design, and Client Services as a fully integrated team to create world-class agile brands that unlock business growth
  • Design, manage, and analyze data from primary research studies to support our Brand Performance tools such as brand equity and future impact modeling, brand monetization and valuation, brand portfolio optimization, brand-led business case development, and demand opportunity planning, among others
  • Supports the Growth and Client Services teams to develop proposals, pitch materials, and articulate scopes of work, defining the Brand Performance plan for each client with creativity, precision and efficiency
  • Supports the Global Brand Performance team to enhance, evolve, and create new offerings and methodologies
  • Identifies and manages Brand Performance supplier relationships to ensure successful project delivery
  • Partners and collaborates with the Global Brand Performance team and mentors/coaches junior Brand Performance team members
  • Be a champion and advocate for Brand Performance within Landor and effectively communicate what we do, how we do it, and examples of our impact

Experience Needed

  • 10+ years of experience in brand consulting or business consulting with a clear understanding of how brand contributes to business success
  • Ideally with experience in B2C categories, such as CPG, Retail, and other consumer-facing categories
  • Experience working with applied modelling methodologies across a range of quantification, measurement, and future-facing modelling approaches including financial models, ROI measurement, brand valuation, commercial KPI establishment, and predictive modelling tools.
  • Proven ability to identify and communicate insights from research and data into actionable recommendations and implications on client brand and business strategies, with proven strategic thinking and execution skills
  • Experience in designing, managing, and delivering data-driven approaches in support of brand equity and future impact modeling, brand monetization and valuation, brand portfolio optimization, brand-led business case development, or demand opportunity planning, among others
  • Strong project management skills, with a keen ability to work across multiple projects simultaneously
  • Excellent communication and interpersonal skills
  • Experience in managing and growing client relationships
  • Experience in developing, pitching and winning new business

 

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Landor, a WPP company, is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

#LI-DNI #LI-DNP

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About The Company

We are Landor.​

World-leading brand experts.​

Consulting. Design. Experience.​

Connecting business strategy to brand.​

Bringing every facet of brand to life.​

Creating brand-led experiences for talent & customers.​


United in our drive to make a positive difference.​

Proudly part of WPP.​

We build brands, designed to transform.​


The Landor Group also includes leaders in sonic branding amp, workspace & architectural design experts BDG and award-winning motion specialists ManvsMachine.​

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