Global UA Marketing Manager

1 Month ago • 3-8 Years • Marketing

Job Summary

Job Description

This role involves developing and executing global user acquisition (UA) strategies for Smilegate's game titles. Responsibilities include creating UA campaigns across platforms like Google, Meta, and TikTok, optimizing campaign performance, analyzing data for effective decision-making, and collaborating with other departments. The ideal candidate possesses 3-8 years of performance marketing experience in the mobile gaming industry, with expertise in MMP tools (Singular, AppsFlyer) and self-serve ad platform operations. The position requires strong analytical skills, creative thinking, and the ability to manage multiple projects simultaneously. Experience in global UA campaigns and a passion for mobile games are highly valued.
Must have:
  • 3-8 years' experience in performance (UA) marketing
  • Mobile game marketing experience
  • Experience with Google, Meta, TikTok Ads
  • MMP (Singular, Appsflyer) experience
  • Data analysis and action planning skills
Good to have:
  • Global UA campaign experience
  • MMO/Collectible game experience
  • Cross-departmental collaboration experience

Job Details

전 세계인을 대상으로 스마일게이트 그룹 게임 타이틀의 유통과 서비스를 담당합니다.
담당업무
-글로벌 UA 전략 수립 - Google, Meta, Tiktok 등 주요 광고 채널을 통한 UA 캠페인 집행 및 최적화 - 데이터 기반의 효율 분석 및 액션 플랜 도출 - UA, 리타겟팅 등 목적에 맞는 캠페인 운영 진행 - 마케팅 Creative 기획 및 광고 카피 작성
자격요건
- 퍼포먼스(UA) 마케팅 경력이 3년 이상 8년 이하 이신분 - 모바일 게임사, 게임 대행사, 렙사 등에서 해당 직무를 3년 이상 경험한 분
필요역량
- 주요 광고 채널의 self-serve 운영 경험 - MMP(Singular, Appsflyer 등) 사용 경험
우대사항
- 글로벌 UA 캠페인 기획 및 집행 경험 - MMO, 수집형 등 모바일 게임을 좋아하고 즐기시는 분 - 다양한 부서와 협업을 해보신 경험이 있는 분
제출서류
경력기술서 제출이 필요합니다.


기타 안내사항
- 스마일게이트는 그룹 내 다양성과 포용성 증진을 위해 장애인과 국가유공자 등 취업보호대상자를 관련 법령에 의거하여 우대합니다.
- 본 채용은 수시진행으로, 입사확정자 발생 시 조기에 마감될 수 있음을 참고 부탁드립니다.
- 입사지원서에 기재된 학력 및 경력 등 기재사항이 허위로 판명되는 경우, 합격이 취소될 수 있습니다.
- 전형일정 및 결과에 대해서는 가입된 이메일 또는 Smilegate Careers 지원현황을 통해 안내드립니다.
- 정규직 입사 시 3개월의 수습기간이 적용되며 수습기간 동안 인사제도, 급여, 복리후생 등은 모두 동일하게 적용됩니다.
- 기타 채용관련 문의사항은 1:1 문의하기를 통해 접수해주시면 빠르게 답변 드리도록 하겠습니다.
채용절차
  • 서류전형
  • 1차 면접전형
  • 2차 면접전형
  • 입사협의
  • 최종결과

※ 면접전형 대상자에 한하여 Smilegate Culture Fit Test가 진행됩니다. (온라인, 약 30분 소요)

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About The Company

Seongnam-si, Gyeonggi-do, South Korea (On-Site)

Seongnam-si, Gyeonggi-do, South Korea (On-Site)

Seongnam-si, Gyeonggi-do, South Korea (On-Site)

South Korea (On-Site)

Seongnam-si, Gyeonggi-do, South Korea (On-Site)

Seongnam-si, Gyeonggi-do, South Korea (On-Site)

Seongnam-si, Gyeonggi-do, South Korea (On-Site)

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