Lead Product Manager, World of Warcraft (Classic)

Your Mission

As a Lead Product Manager you will be responsible for the development of player-centric and data-informed strategies to optimize for long-term success for the franchise. You will be accountable to own one or more strategic projects for World of Warcraft from ideation through to delivery. The ideal candidate is both a thinker and do-er with outstanding communication skills, proven experience in the gaming industry, and a proven track record of supporting AAA products. Importantly, they will have a deep understanding of and empathy for our players because they are a player themselves.

This role is anticipated to be a hybrid work position, with some work on-site and some work-from-home. The potential home studio for this role is Irvine, CA or Boston, MA.

What you bring to the table:

Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:

• Become a core member of a cross-discipline team (including business, design, production, engineering) focused driving World of Warcraft Classic performance

• Become an expert on our players: their pain points, needs and wants

• Exhibit sound product judgment to influence our WoW Classic game roadmap

• Develop strategies that drive increased acquisition rates, near-term engagement and long-term retention, and monetization

• Take a data-driven approach to collaborate with design and production to identify and implement features which promote retention for different segments of the player base

• Monitor and escalate potential issues and share performance data with development team, publishing, and leadership

• Translate strategy into a set of clear measurable objectives tied to franchise goals, and demonstrate how initiatives impact key business metrics

• Work closely with Marketing, Finance, and Battle.net platform teams to develop and execute business strategies for WoW Classic, including pricing, sales promotions, and monetization models

• Assess the impact of features/initiatives and share what the team has learned within Blizzard

• Monitor the competitive landscape, bringing forward novel approaches and best practices

Minimum Requirements

Experience

• A minimum of 8+ years of experience in a business, product management, strategy or analytics role supporting AAA and/or live service products

• Experience distilling large amounts of data to draw actionable business insight, including segmentation approaches, multivariate testing and experimentation

• Experience communicating and defending analytical insights to executive-level audiences to inform decision making

• Demonstrated ability to work well in a team environment, managing several live complex projects with diverse teams. Specifically, experience working closely with creative/development teams and knowledge of game development processes is valuable in the role

Knowledge & Skills

• A recognized expert at leading through influence and working through consensus building

• Expertise in JIRA, Confluence or comparable team collaboration applications

• Strong project management skills and a self-starter approach to delivering results

• Passionate gamer with working knowledge of Blizzard games, products, and services (particularly World of Warcraft)

Extra Points

Experience

• 4+ years of experience leading and/or managing teams, particularly other product managers

Knowledge & Skills

• MBA or a relevant graduate-level degree providing expertise on business operations topics is preferred

• Experience with subscription-based business models

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to accommodationrequests@activisionblizzard.com. General employment questions cannot be accepted or processed here. Thank you for your interest.

Our World

At Blizzard Entertainment, we pour our hearts and souls into everything we create. Best known for iconic video game universes including Warcraft, Overwatch, Diablo, and StarCraft, we’ve been creating genre-defining games for millions of players around the world for more than 30 years. We’re on a quest: bring our dreams to life and craft the most epic entertainment experiences…ever. Hard work, iteration and polish go into the Blizzard “secret recipe,” but the most important ingredients come from talented people who share our vision. If that sounds like you, join us.

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;

• 401(k) with Company match, tuition reimbursement, charitable donation matching;

• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;

• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;

• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/.

In the U.S., the standard base pay range for this role is $105,120.00 - $194,400.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed.