Portfolio Marketing Manager, Market Intelligence

3 Weeks ago • 3-5 Years • $125,000 PA - $155,000 PA

Job Summary

Job Description

The Portfolio Marketing Manager will be responsible for expanding Voice of Market capabilities by gathering, analyzing, and distributing insights and recommendations to inform decision-making and support go-to-market strategies. This role involves turning data into actionable insights and requires proactive plan delivery and independent execution. Collaborating with Product Management, Marketing, Sales, and Customer Success teams to provide market understanding across all business aspects is crucial. The role includes building strategic market perspectives, analyzing trends, and managing a call-listening program for customer insights.

Must have:

3+ years of research or analyst experience.
3-5 years in product or portfolio marketing.
Experience turning data into insights and presenting.

Good to have:

Familiarity with intelligence tools like Gong and Klue.
Experience working for a B2B SaaS company.

Perks:

Competitive perks and benefits, from health & wellness to equity.

5 skills required

5 skills required for this role

Add these skills to join the top 1% applicants for this job

market-research

storytelling

saas-business-models

organisational-skills

team-management

Job Details

About the Role

Attentive is seeking a Marketing Manager to join our Portfolio Marketing team. This role will be central to expanding our Voice of Market capabilities - gathering, analyzing, and distributing insights and recommendations to inform decision-making and support go to market strategies. This role requires a researcher mentality and a storytelling skill set, with an ability to turn data into insights. You will also need a willingness to dive into projects and challenges that aren’t fully defined, proactively deliver plans, and execute independently. To be successful, this role will partner cross-functionally with Product Management, Marketing, Sales, and Customer Success to help bring an understanding of the market to all aspects of our business.

What You'll Accomplish

Voice of Market (VoM): Build and maintain a strategic POV on Attentive’s current and future position in the market. Combine insights from a range of internal and external sources, including customer calls, industry analysts, win/loss, and more. Create and update a comprehensive analysis of market shifts, competitor movements, and emerging opportunities. Support the distribution of insights, such as regular VoM readouts for an executive level audience, and customer newsletters.
Market Trends: Stay on top of the latest macro, consumer, and industry trends. Distribute insights internally and partner cross-functionally to activate in GTM assets.
Call-Listening Program: Establish a call listening program to develop deeper, real time insights into our customers and the market. Gather insights, and incorporate into VoM readouts. Evangelize the program across the Marketing organization.
Narrative go-to-market: Support externalizing Attentive’s narrative, including program managing the quarterly ‘Beyond the Message’ webinar with Customer Marketing, and updates to core GTM presentations.

Your Expertise

3+ years research or analyst experience, such as market and/or competitive research and keeping up to date on industry trends
3-5 years working in product or portfolio marketing, or closely related space
Experience required turning data into insights and presenting to internal and/or external stakeholders (technical and non-technical)
Strong organizational skills are essential
Familiarity with intelligence tools such as Gong and Klue, is a plus
Experience working for a B2B SaaS-based technology company is a plus

You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.

For US based applicants:

- The US base salary range for this full-time position is $125,000 - $155,000 annually + equity + benefits

- Equity is a substantial part of the total compensation package

- Our salary ranges are determined by role, level and location

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