Brand Marketing Manager

SciPlay, is a global leader focused in providing an ever-expanding portfolio of robust iGaming and Social Casino solutions to the global gaming industry. To put it simply - we make Mobile and Facebook games that are fun to play, fun to make, and we're growing like crazy! SciPlay's reach is made possible by the expertise of our rock star teams and game makers. Want to be part of a fast-paced company that lands in the Top 1% of Social Casino games? See more details below!

Position Summary

Role Summary:

As our Employer Branding & Marketing Manager in Tel Aviv, you’ll be the champion of our talent story in the buzzing local tech scene. You'll be a strategic storyteller, a content creator, and data-savvy marketer who will craft, execute and measure effectiveness of employer branding initiatives that attract the best and brightest. Reporting to the Director of Global Communications, you'll play a key role in shaping how top talent perceives us, both locally and as part of our global organization.

Key Responsibilities:

• Spearhead & Lead: The development and implementation of our employer branding strategies specifically for Tel Aviv, while syncing with our global team.
• Manage Our Brand: Manage our employer brand presence across multiple platforms including our website, recruitment platforms, industry awards program, and more, ensuring a consistent and engaging candidate experience.
• Inform Internally: Source, develop and produce internal podcasts to foster internal communication and engagement.
• Amplify Our People: Curate content and empower our employee advocates to share their SciPlay experiences by providing them with content, guidelines and tools.
• Unleash Your Creativity: Drive content marketing, manage local PR agency, and conceptualize and produce creative content across multiple platforms in various formats (videos, blogs, podcasts, social media).
• Be Our Story Hunter: Discover and amplify the unique and exciting stories happening within SciPlay, both internally and externally.
• Connect & Partner: Identify, manage, and optimize strategic sponsorships, meet ups and events to boost our brand visibility. Identify SMEs for conferences/summits and assist with drafting and submitting proposals.
• Build Bridges: Cultivate strong relationships with creative pros and content creators in the Tel Aviv market to ensure high-quality and locally relevant content.
• Collaborate Locally & Globally: Work effectively with cross-functional teams, including HR, marketing, culture and the game teams to support employer branding efforts and ensuring brand consistency locally and in our India, Ukraine, and Turkey studios.
• Track, Measure & Optimize: Track and analyze campaign performance metrics across all relevant channels, providing regular reporting on KPIs and optimizing strategies based on data insights.

Qualifications:

• 5-7 years of proven experience in branding and marketing, with a strong focus on employer branding, HR, recruitment marketing, brand strategy, market research, content marketing, digital marketing, and strategic partnerships.
• Bachelor’s degree in marketing, communications, or a related field. · Proven track record of developing, executing, tracking and measuring impactful marketing campaigns and partnerships.
• Deep understanding of the Tel Aviv tech market and talent landscape.
• Knowledge of HR and Recruitment Processes: Understanding the talent lifecycle and how employer branding impacts it.
• Fluent in both Hebrew and English, with exceptional communication and writing skills.
• Strong project management, analytical and problem-solving abilities.
• Proficiency in social media and content creation tools (e.g., Figma, Adobe Creative Suite, LinkedIn, TikTok, CapCut and other video & audio editing software).
• Familiarity with AI tools.
• A solid network of creative contractors and content professionals in Tel Aviv.
• Strong storytelling skills to craft narratives that resonate with potential candidates and current employees, showcasing company culture and values.
• A natural ability to find and tell captivating stories.

Bonus Qualifications:

• Experience in the technology or mobile gaming industry.
• Solid SEO knowledge.
• Portfolio showcasing content creation, social media management, and digital marketing tool experience.

Qualifications