Manager, B2B Marketing – FIFA World Cup 26™

2 Months ago • 3-5 Years • Marketing • $60,406 PA - $80,000 PA

Job Summary

Job Description

The B2B Marketing Manager for the Official Hospitality Programme of the FIFA World Cup 26™ will execute a B2B marketing strategy targeting corporate and high-net-worth individuals. Responsibilities include managing the creation of engaging campaigns, liaising with digital and creative teams, managing lead generation activities, and interpreting marketing metrics. The role requires experience in corporate and B2B marketing, specifically within a sports marketing environment, with a focus on high-net-worth individuals and C-level executives. Success in this role necessitates strong cross-functional collaboration, data analysis skills, and a proven track record of successful campaign execution.
Must have:
  • 3-5 years B2B marketing experience
  • Lead generation campaign execution
  • Experiential marketing experience
  • Marketing to C-level/HNWIs
  • Report building & insights generation
  • MarTech proficiency (CRM, ABM etc.)
  • Understanding of North American & international soccer fans
Good to have:
  • Employee engagement (HR) marketing experience

Job Details

Who We Are:

On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals. The company also owns and operates a number of unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories. On Location is a subsidiary of Endeavor, a global sports and entertainment company.

The Role and What You’ll Do: 

The B2B Marketing Manager for the Official Hospitality Programme of the FIFA World Cup 26™ will be part of our B2B corporate marketing team and responsible for marketing hospitality offerings for the tournament. Your role will focus on executing a B2B marketing strategy targeting corporate and high-net worth individuals through demand generation and sales enablement programs. 

B2B Marketing Execution 

  • Execute on B2B campaigns, both direct to businesses and high-net worth individuals that drive demand and leads for the Corporate Sales Teams 

  • Work on personas and buyer journeys related to high-net worth individuals and corporate buyers in key markets 

  • Work on value proposition and key messages for high-net worth individuals and corporate buyers in key markets 

  • Manage the creation of exciting campaigns - liaising with digital services and creative teams 

  • Manage lead generation activities to support corporate sales teams  

  • Work cross-functionally with other teams within On Location to gather learnings and insights 

Marketing Activation and Reporting 

  • Manage onsite activations, digital program and direct marketing campaigns 

  • Interpret marketing metrics, build and share reports with sales and marketing leadership 

  • Work closely with digital marketing team to build and execute corporate marketing campaigns 

  • Support sales enablement needs of corporate sales team (not limited to sales presentations, ABM emails/social, events, etc.) 

  • Submit creative intake forms and creative briefs 

  • Align with PR and B2C marketing on Corporate activations 

  • Pivot quickly from marketing activities that are under performing 

  • Work with agencies 

 

You Have These

  • 3-5 years in Corporate, B2B marketing, 1-2 in a sports marketing environment 

  • Experience executing lead generation campaigns 

  • Experiential marketing experience 

  • Previous experience marketing to C-level, high-net worth individuals required; marketing to Employee Engagement (HR) experience a plus 

  • Experience building reports and insights related to lead generation/demand generation activities 

  • MarTech experience – CRM, Sales Enablement, ABM, Revenue Orchestration tools/platforms 

  • Understand North America “local market, and international soccer fans and milestone moments affecting marketing 

  • Understand and value working closely with Sales in partnership for success 

  • Self-starter and driven, comfortable working in a fast-paced environment 

  • Eager and willingness to roll-up sleeves and jump in 

 

How we work: 

Endeavor is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 4 days per week. We see immeasurable value internally and throughout the core of the businesses we support.  

 

Don’t meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles. 

#LI-GB1 

Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience.  Endeavor strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.


Hiring Range Minimum:

$60,406 annually

Hiring Range Maximum:

$80,000 annually

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About The Company

On Location is a global leader in premium experiential hospitality. We offer official ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, Super Bowl, NCAA Final Four, New York Fashion Week and more. An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals, the company also owns and operates a number of its own unique experiences. On Location is a subsidiary of Endeavor, a global sports and entertainment company. On Location is an equal opportunity employer, committed to a inclusive workplace environment. Visit onlocationexp.com/careers to explore.

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