Manager, Marketing Planning & Studio Relations - Japan

1 Month ago • 7 Years + • Marketing

Job Summary

Job Description

The Marketing Planning & Studio Relations Manager serves as the primary link between Netflix internal teams and external studio partners, focusing on the export of acquired and commissioned titles/campaigns from Japan. Responsibilities include strategic insight provision for international markets, collaboration with local and international teams, relationship building with studios and content partners, regional licensing asset management and approval, and operational workflow optimization. The role requires strong communication, strategic thinking, data analysis, and collaboration skills. The successful candidate will be proficient in Japanese and English and have a minimum of 7 years of relevant experience.
Must have:
  • Proficiency in Japanese and English
  • Strong studio partner relationships
  • Excellent creative and strategic thinking
  • Data analysis skills (Excel proficiency)
  • Cross-functional collaboration
  • Workflow optimization
  • Problem-solving skills
Good to have:
  • Experience with high-profile global marketing campaigns
  • Understanding of digital and traditional advertising
  • Familiarity with working with diverse, geographically dispersed teams

Job Details

Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

Overview

The Marketing Planning & Studio Relations Manager is the primary point of contact between internal Netflix teams and external studio partners. The Manager will support the socialisation and export of both acquired and commissioned titles / campaigns, working upstream with local Marcomm teams and external studio partners, to serve as the connector with the rest of the world.

The Marketing Planning & Studio Relations Manager is based in Japan, and reports to the Senior Manager, Marketing Planning based in Japan.

                      

Key Responsibilities 

EXPORT STRATEGIC PARTNER

  • Have a key role in the export of titles and campaigns from Japan by providing strategic insights upstream from the markets outside of the home territory. 

  • Be the connective tissue between the home territory and all supporting markets throughout campaign development.

  • Optimize the ways we work with exporting campaigns and identify areas that can bring scale and agility.

LOCAL SLATE EXPERT

  • Using full knowledge of the local slate (encompassing acquired and commissioned titles), lead with a holistic, strategic perspective to identify opportunities for export and reactive opportunities

  • Develop relationships with studio and Content partners to solicit updates, guidance, and restrictions on acquired titles.

REGIONAL LICENSING HUB

  • Build strong working relationships with key stakeholders in APAC, including Content licensing teams, Social Marketing, Partner Marketing, Title Marketing, PR and PAVs, and APAC Social & PR agencies. 

  • Full knowledge of the licensed slate in APAC (across both import and local slates), with the ability to distill this information for APAC teams.

  • Go-to person for regional licensing asset sourcing and approvals.

  • Provide internal support for all marketing studio relations, independently executing tasks and using discretion to escalate issues in a timely manner.

STUDIO PARTNERSHIP 

  • Build strong working relationships with APAC-based studio partners.

  • Build workflows to ensure ongoing connectivity with studio partners based in UCAN, LATAM & APAC, to deliver against APAC’s import asset needs. 

  • Review, prioritise and track digital assets delivered by studio partners - leading on digital asset management and archiving (including transferring, renaming, attaching metadata, adjusting, backing up and uploading).

OPERATIONAL OPTIMISATION

  • Consistently strive to review current operational workflows and identify efficiencies.

  • Utilise reporting tools to analyse top performing content, spot trends, and share best practices for the marketing of licensed content. 

  • Establish an optimal workflow for the entire process of title management and development by reviewing both internal and external processes and continuously seeking new improvements.
     

Candidate Profile

The right candidate should have a minimum of 7 years of experience in a creative strategy, strategic planning or project management role at an advertising agency, brand, or network/studio marketing team. 

Required Skills 

  • Proficiency in Japanese and English

  • Is capable of building studio partner relationships

  • Is an excellent creative and strategic thinker that can build strategic foundations, conceptualize campaign approaches and drive long-lead decisioning on campaigns in partnership with Content, Marketing and other functions (as relevant) including Publicity, Consumer Products, Marketing Partnerships and Product. 

  • Aptitude for numbers and analysis, with high proficiency in Excel/Sheets with a knack to craft a story through data.

  • Is a natural leader who is able to engage, listen and collaborate with internal teams and to see this cross-functional collaboration through title launch.

  • Thrives in a fast-paced and collaborative environment, comfortable in managing deep campaign work and long lead title planning concurrently. 

  • Is capable of optimising workflows, identifying gaps and opportunities we need to solve for, and pushing for innovative solutions at scale.

  • Is a creative problem-solver who can work and navigate comfortably in ambiguity.

Desired Skills

  • Has had exposure to working on high-profile global Marketing campaigns, with reach domestically and internationally. Ideally, this person will have a global IQ and/or be familiar with working with teams from different regional markets, and is comfortable in collaborating with diverse, geographically-dispersed teams.

  • Has a working understanding of digital advertising (paid social, display, VOD) with a strong grasp of traditional (OOH, TV, Cinema, Radio, Print) and social media platforms.

is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

インクルージョンは当社が重視する価値観の一つであり、すべての候補者に対して有意義な面接体験を提供できるよう努めています。採用プロセス中に障害やその他の理由で配慮や調整が必要な場合は、採用担当者にご相談ください。

私たちは、多様性が強いチームを育む基盤であると考え、雇用主として機会平等を推進しています。多様性とインクルージョンを重視し、真摯な姿勢でその推進に取り組んでいます。人種、民族、宗教、肌の色、出身地、性別、性自認、性表現、性的指向、年齢、婚姻状況、軍歴、障害の有無に関わらず、一切の差別を行いません。

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