Demand Generation Manager

10 Hours ago • 5-7 Years

Job Summary

Job Description

The Demand Generation Manager will be responsible for executing integrated campaigns to build brand awareness, create demand, and drive pipeline. This role involves developing strategies and managing various channels, including email, webinars, events, and social media. The manager will collaborate with cross-functional teams to optimize conversion rates, analyze campaign performance, and experiment to improve ROI. The ideal candidate should have a strategic mindset, excellent organization skills, creative innovation, and analytical skills. They will be working with teams to optimize conversion rates throughout the funnel, from lead to marketing-qualified lead (MQL), sales-qualified lead (SQL), opportunity, and close.
Must have:
  • Experience in demand generation at B2B SaaS companies.
  • Strategic mindset with a track record of successful campaigns.
  • Meticulous organization skills for project and channel management.
  • Creative innovation and willingness to take calculated risks.
  • Ability to generate buy-in for ideas and plans.
  • Skills in storytelling and content creation.
  • Analytical and data-driven skills using Salesforce and Tableau.
Good to have:
  • Experience with a PLG business model.
  • Experience with martech tools: Salesforce, Hubspot, Goldcast, Wordpress, Jira, Tableau, Amplitude, Outreach, Highspot.

Job Details

SurveyMonkey is the world’s most popular platform for surveys and forms, built for business—loved by users. We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms. With built-in research expertise and AI-powered technology, it’s like having a team of expert researchers at your fingertips.

Trusted by millions—from startups to Fortune 500 companies—SurveyMonkey helps teams gather insights and information that inspire better decisions, create experiences people love, and drive business growth. Discover how at surveymonkey.com.

What we’re looking for

We’re on a journey to $1B+ in revenue, and we’re looking for a data-driven, innovative individual to join our Product and Lifecycle Marketing team as a Demand Generation Manager. In this role, you’ll execute integrated campaigns that build brand awareness, create demand, and drive pipeline. The ideal candidate will be a full-funnel demand gen pro and possess a mix of strong tactical and strategic skills. 

What you’ll be working on

  • Generate new business and expansion pipeline for our global sales team.
  • Develop the strategy and activation calendar for integrated, full-funnel campaigns.
  • Manage and influence a variety of channels, including but not limited to: email, webinars, events, content, partners and sponsorship programs, social, etc., with an emphasis on scaled digital experiences.
  • Collaborate cross-functionally with multiple teams, including: Content, Brand, Design, Organic Social,  Paid Marketing, Web, Customer Marketing, Product, Customer Success, Sales, Sales Enablement, Marketing Operations, and Marketing Analytics. 
  • Partner with Sales and Sales Enablement teams to optimize conversion rates throughout the funnel, from lead to marketing-qualified lead (MQL), sales-qualified lead (SQL), opportunity, and close.
  • Investigate and analyze campaign performance in partnership with Marketing Analytics to understand how we can optimize by channel, tactic, persona, segment, region, etc.
  • Experiment to improve campaign ROI and drive efficiency gains.

We’d love to hear from people with

  • 5-7 years of experience in demand generation at B2B SaaS companies. Bonus points for experience in a PLG business model.
  • Strategic Mindset: Purposeful intention behind what you do. You’re focused on goals and outcomes and have a track record of successful campaigns.
  • Meticulous Organization Skills: It takes a lot to run a campaign. But you’re an expert at juggling project management, channel management, and managing all of the stakeholders.
  • Creative Innovation: You’re full of ideas (but know how to weed out the bad ones), and you’re willing to take calculated, innovative risks to find success.
  • Influence: You’re comfortable generating buy-in for your ideas and plans. You can navigate a global organization with ease. 
  • Storytelling + Content Creation: You know how to craft compelling landing pages, ad copy, webinar decks, etc., that motivate your target audience to take action.
  • Analytical + Data-Driven Skills: You know that data drives the best campaigns. You’re comfortable using Salesforce reports and Tableau dashboards to review and report on performance. 
  • Marketing Technology Enthusiasm: The following tools are in our martech stack. Ideally, you’ve got experience with these platforms or comparable ones: Salesforce, Hubspot, Goldcast, Wordpress, Jira, Tableau, Amplitude, Outreach, Highspot.
  • Ability to communicate written and orally in English at the B2+ level 

SurveyMonkey believes in-person collaboration is valuable for building relationships, fostering community, and enhancing our speed and execution in problem-solving and decision-making. As such, this opportunity is hybrid and requires you to work from the SurveyMonkey office in Heredia 2 days per week.

Please apply using an English version of your resume/CV.

#LI - Hybrid

Why SurveyMonkey? We’re glad you asked 

SurveyMonkey is a place where the curious come to grow.  We’re building an inclusive workplace where people of every background can excel no matter their time zone. At SurveyMonkey, we weave employee feedback and our core values into everything we do to create forward-looking benefits policies, employee programs, and an award-winning culture, including our annual holiday refresh, our annual week of service, learning and development opportunities like Curiosity Week, and our C.H.O.I.C.E Fund

Our commitment to an inclusive workplace

SurveyMonkey is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.

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