Search Engine Optimization (SEO)

10 Months ago • 2-5 Years

Job Summary

Job Description

As a Search Engine Optimization (SEO) Specialist, you will be responsible for enhancing the online presence of LEE & NEE SOFTWARE EXPORTS LTD and driving traffic to their digital platforms. This includes conducting keyword research, implementing on-page and off-page optimization techniques, developing link-building strategies, creating and optimizing web content, and monitoring website performance. The role requires expertise in various SEO tools and staying updated with industry trends. You will collaborate with the marketing and content teams to execute integrated marketing strategies. The role also includes identifying and resolving technical SEO issues to ensure optimal site performance and indexing. The job demands strategic thinking and a proactive approach to improve search engine rankings and overall online visibility.

Must have:

Proven experience in keyword research and competitive analysis.
Expertise in on-page optimization techniques.
Strong proficiency in off-page optimization.
Ability to develop and execute link-building campaigns.
Experience in creating and implementing content strategies.
Proficient in using analytics tools to track SEO performance.
Advanced understanding of technical SEO.
Hands-on experience with SEO tools.

2 skills required

2 skills required for this role

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seo

google-analytics

Job Details

Company Overview

LEE & NEE SOFTWARE EXPORTS LTD, based in Kolkata, West Bengal, is a prominent player in the Information industry with a team of 100-150 employees. Established as a leader in software exports, the company emphasizes delivering high-quality solutions and fostering a collaborative working environment. For more information, visit our website.

Job Overview

We are seeking a dynamic and experienced Search Engine Optimization (SEO) Specialist to join our team in Kolkata. This full-time role requires a strategic thinker who can enhance our online presence and drive traffic to our digital platforms. The ideal candidate will be experienced in all aspects of SEO and leverage their skills to improve our website's search engine rankings.

Qualifications and Skills

Proven experience in keyword research and competitive analysis to identify opportunities and gaps.
Expertise in on-page optimization techniques such as meta tags, header tags, and content optimization.
Strong proficiency in off-page optimization, including link-building strategies and social media engagement.
Ability to develop and execute effective link-building campaigns to improve website authority.
Experience in creating and implementing content strategies that align with SEO goals.
Proficient in using analytics tools to track, report, and improve SEO performance.
Advanced understanding of technical SEO, including site architecture, mobile optimization, and page speed.
Hands-on experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.

Roles and Responsibilities

Conduct thorough keyword research and competitive analysis to inform SEO strategies.
Implement on-page and off-page SEO best practices to improve website rankings and visibility.
Develop and execute comprehensive link-building strategies, including outreach and content promotion.
Create and optimize web content to align with SEO goals and audience intent.
Monitor and analyze website performance using SEO tools and analytics platforms.
Identify and resolve technical SEO issues to ensure optimal site performance and indexing.
Stay updated with the latest industry trends, algorithm updates, and best practices in SEO.
Collaborate with the marketing and content teams to develop and execute integrated marketing strategies.
5days working
Experience 2-5years
Call hr - 9903986256
Email hrd@lnsel.com